Ancient Grain Market Growth and Trends:
Ancient Grain Market was estimated at USD 457.35 million in 2018 and is expected to expand at CAGR 35.50% to USD 6.3 Billion by 2024.
Globally, there is a good demand for ancient grains with half of the shoppers involved and almost 40% claiming the use of ancient grains at least once a week. And of those shoppers who are interested, more than 20% are willing to pay a premium for products that include old grain.
Ancient Grain Market Overview Analysis:
There is no official definition of what ancient grains are, and most whole grains can be considered "old" because they have been around since the dawn of humanity. According to the Whole Grains Council, however, they are loosely defined as grains that have remained mostly unchanged over the last few generations. Therefore, Modern wheat would not fall into this category, but certain varieties such as Einkorn, Farro, Kamut and Spelt would fall into this category.
Heirloom varieties of other traditional grains— such as black barley, red and black rice, blue corn — may also be called ancient grains. Certain grains primarily ignored until recently by Western palates (such as sorghum, chia, millet, quinoa, amaranth) would also be widely regarded as ancient grains. Sometimes less popular grains, such as buckwheat or wild rice, are also included.
IMPACT OF COVID-19 ON ANCIENT GRAINS MARKET:
The global outbreak of the Coronavirus is having a major impact on international trade of food sector. The effect in the cereals, pulses and oilseeds sector is generally less than in other agricultural sectors. However, companies face considerable challenges. COVID-19 has had many effects in this sector, but the impact is generally less than in other agricultural sectors. The other sectors are labor-intensive, deal with perishable products or serve mainly the catering sector. These products are essential ingredients for human and animal nutrition. In fact, the main factor weakening demand is the fall in oil prices. However, national and regional prices for some commodities increased in April 2020, due to restrictions in internal logistics and panic buying. The supply in this food sector is affected, but less than in sectors that require a lot of labor, such as horticulture. However, the availability of workers is a challenge. Food companies in Palestine, for example, mention that their workers were unable to come to work. Agricultural production of cereals, legumes and oilseeds is generally highly mechanized. Therefore, it is less dependent on a large workforce. The products are usually collected with harvesters and not by hand.
Ancient Grain Market Recent Developments:
Ancient grains have been feeding humans since the beginning of civilization, but have been largely ignored by Western countries where selectively bred and processed grains have an economic advantage. But there have been few product developments in the area.
Flowers Foods, for instance, is bringing out an ancient grain bun for the foodservice sector. Made of amaranth, buckwheat, Khorasan, millet and spelt, one bread contains 7 g of protein and 3 g of fibre.
Kirkland Ancient Crackers from Costco were made from amaranth, millet, quinoa and teff. Boulder Canyon Ancient Grains Snack Chips from Utz Quality Foods are made of seven grains and seeds, including quinoa, millet, chia, amaranth, brown rice, brown teff and sorghum.
Drivers and Restraints of Ancient Grain Market:
Drivers:
Restraints:
Detailed Segmentation of the Ancient Grain Market :
By Crop Type:
Gluten Containing Ancient Grain is the most extensively used form, accounting for about 70.34% of the total market share in 2018. However, Gluten-Free Ancient Grain will become more and more popular in the future.
This growth of the gluten-free market can be attributed to the rise in health consciousness in people, with an increase in the awareness, people are now moving towards healthier alternatives. Gluten can be responsible for osteoporosis (a kind of bone disease) and intestinal damage, which led many customers to reduce the intake of gluten intake.
By Application:
Out of these, Food and Beverages segment takes the significant portion because of the increased number of applications of Ancient Grains. With the production of new and health beneficial whole grain buns and bread, the segment is expected to dominate the Ancient Grain Market.
However, Infant formula is the fastest-growing market, accounting to the increasing acceptance of this product as a milk alternative and the rise in the working women population.
Ancient Grain Market Region-wise analysis:
Marked Segmentation Based on the region:
Europe took the largest market share of 43.06% in 2018, and this is pure because of the bread eaters are mostly centralized in Europe. Europe is followed by the Middle East and Africa, which accounted for 26% of the market share.
Leading Key Players of the Market:
Global Ancient Grain Market Research Report Key Highlights:
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Application
5.1.1 Introduction
5.1.2 Bakery
5.1.3 Confectionary
5.1.4 Sports Nutrition
5.1.5 Infant Formula
5.1.6 Cereals
5.1.7 Frozen Food
5.1.8 Others
5.1.9 Y-o-Y Growth Analysis, By Application
5.1.10 Market Attractiveness Analysis, By Application
5.1.11 Market Share Analysis, By Application
5.2 Crop Type
5.2.1 Introduction
5.2.2 Gluten Free Ancient Grains
5.2.3 Gluten Containing Ancient Grains
5.2.4 Y-o-Y Growth Analysis, By Crop Type
5.2.5 Market Attractiveness Analysis, By Crop Type
5.2.6 Market Share Analysis, By Crop Type
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Application
6.1.3.3 By Crop Type
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Application
6.1.4.3 By Crop Type
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Application
6.1.5.3 By Crop Type
6.2 North America
6.1.1 Introduction
6.1.2 United States
6.1.3 Canada
6.3 Europe
6.2.1 Introduction
6.2.2 U.K
6.2.3 Spain
6.2.4 Germany
6.2.5 Italy
6.2.6 France
6.4 Asia-Pacific
6.3.1 Introduction
6.3.2 China
6.3.3 India
6.3.4 Japan
6.3.5 Australia
6.3.6 South Korea
6.5 Latin America
6.4.1 Introduction
6.4.2 Brazil
6.4.3 Argentina
6.4.4 Mexico
6.4.5 Rest of Latin America
6.6 Middle East & Africa
6.5.1 Introduction
6.5.2 Middle-East
6.5.3 Africa
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Ardent Mills
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Snyder's Lance
8.3 Crunchmaster
8.4 SK Food International
8.5 Purely Elizabeth
8.6 Quinoasure Inc
8.7 Great River Organic Milling
8.8 Urbane Grain
8.9 Nature's Path Foods
8.10 GFB Great Foods
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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