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Buckwheat Market By Application (Beverage Industry, Food Industry, Textile Industry, Cosmetics Industry And Others), By Form (Raw, Unhulled And Roasted), By Distribution Channel (Retailers, Supermarkets, Convenience Stores, Online Stores And Others) And By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa, and Rest of the world) – Global Industry Analysis, Size, Share, Growth, Trends, Value and Competitive Strategy Forecast Report 2023-2028

Published: March, 2023
ID: 5550
Pages: 175
Formats: report pdf report excel report power bi report ppt

Buckwheat Market Size, Share, Growth (2023-2028)

Buckwheat Market was estimated at USD 1.44 billion in 2023 to USD 1.78 billion in 2028, with a CAGR of 4.30% throughout the foreseen period (2023-2028).

Buckwheat Market Overview:

Buckwheat is a fruit kernel used as a cover crop and is related to sorrel and rhubarb. It is a source of phosphorus, dietary fiber, magnesium, copper, manganese, etc. Buckwheat as well comprises flavonoids such as quercetin and rutin, which shows a significant role in health promotion actions. Buckwheat is highly valued for its content of vitamins such as vitamin A, vitamin D and vitamin B12, vitamin B6, niacin, thiamine, etc. It is rich in proteins that contain all eight essential amino acids, including lysine. It is gluten-free and replaces wheat, oats, rye, and barley in healthy foods. Preventing gallstones, lowering the risk of blood pressure, lowering cholesterol, lowering the risk of diabetes, preventing cardiovascular disease, asthma, etc., are the health benefits for the buckwheat. Various nutraceuticals that help prevent the formation of blood clots, decrease the production of histamine that, internally, improve air allergies and food intolerances.Its seeds are rich in complex carbohydrates and significant protein content and hence it is called pseudo cereal. It is a short season crop that grows well on low fertility soils and hence it is also used as a part of crop rotation. It can also be grown in high altitudes and in cold weather as well. 

Buckwheat Market Growth Drivers:

Increasing demand for healthy and nutritional food products due to the increasing health awareness is increasing the demand for buckwheat and its products. Several applications of buckwheat in the beverage and cosmetics industry, growing demand for gluten-free and organic food are expected to drive the buckwheat market.

However, the decrease in the production of buckwheat in recent years due to the availability of alternative ways to improve soil fertility and reported issues of allergic reactions to buckwheat products are restraining market growth.The prevalence of varicose vein conditions has increased worldwide for a number of reasons, including factors of age, obesity, pregnancy, and standing and sitting cross-legged for a more extended period. For example, according to the International Journal of Research in Medical Sciences, in India, 46.7% of women and 27.8% of men suffered from varicose veins, and 49.3% of women and 18.9% of men had symptoms. The ability of buckwheat to treat the varicose veins is the primary element driving the global business extension. The aspect driving the growth of the market is venous buckwheat which is also known to help treat obesity, cardiovascular disease, and arthritis. As per the National Center for Chronic Disease Prevention and Health Promotion, about 610,000 individuals suffer from heart disease each year in the United States, which means that one in four deaths is due to heart disease. Based on this fact, coronary heart disease is among the most common forms of heart disease, resulting in the death of more than 370,000 people a year.

Buckwheat Market restraints:

The increase in the geriatric population, the increased incidence of sports-related injuries, bone density problems, and a deficiency of various minerals, vitamins, and essential fats due to unhealthy lifestyles and work schedules are some additional factors that lead to various chronic musculoskeletal problems. For example, according to a report, in 2017, people over 60 made up 13% of the world's total population, which has registered around 962 million people, and that number is expected to reach 1.4 billion in 2030, and reach 2.1 billion by 2050. Manufacturers aiming to make their products visible to a broader consumer base and selling products on e-commerce platforms and mobile apps and applying sound marketing strategies are currently a key trend seen in the market.This development is anticipated to gain popularity in the upcoming years and significantly boost growth in the global market. Decreased buckwheat production, the availability of compromised or adulterated quality buckwheat, and buckwheat as a potential allergen for some people are some of the factors that could slow the growth of the market. Furthermore, high-quality buckwheat is expensive, which might also restraints the market. Also, to some extent, the market could hamper by a lack of awareness about buckwheat, its benefits, and the availability of other superfoods.




Market Size Available


Base Year


Forecast Period




Segments Covered

By Product, Type, Consumption, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


Market Leaders Profiled

Birkett Mills, Krishna India, Homestead Organics, UA Global Inc, Galinta IR Partneriai, Ningxia Newfield Foods, Sichuan Huantai Industrial, Wels Ltd, Jinan Jinnuoankang Biotech

Recent Development:

ROS AGRO PLC (LSE: AGRO) had announced its intention to acquire the buckwheat processing plant. The company won the buckwheat processing plant during public negotiations.

Buckwheat Market Regional Analysis:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East, and Africa

Asia-Pacific (APAC) buckwheat market is estimated to represent a significant part in terms of rate in the market, due to the consumption of buckwheat and high production in the regions, particularly in China in this region. The raising awareness of the health benefits of consuming buckwheat and multi-country APAC-based products, increasing income levels and willingness to spend on superfoods, and the availability of products on the e-commerce platform are critical factors estimated to drive the growth of the APAC Buckwheat market in large measure. 

North American buckwheat market is anticipated to experience a high growth rate due to the growing preference for superfoods, the prevalence of various diseases and lifestyle disorders, and the ability to spend in the market of North America. Furthermore, the strength of buckwheat to treat varicose veins, is associated with more people suffering from varicose vein problems for various reasons, such as obesity, age factors, the nature of work, pregnancy, etc. They are additional factors that drive demand for buckwheat products. For example, according to a report published by the American Society for Vascular Surgery, at least 20 to 25 million people in the United States suffer from varicose veins. In addition, statistics show that almost 17% of the male population and nearly 33% of the female population suffer from this disease. According to research in the Vascular Diseases Foundation Newsletter, spring 2005, many people cannot lead a healthy life due to varicose disorder compared to people with high blood pressure. 

European market is assumed to achieve a significantly higher share of the world market due to increased consumption of buckwheat and high levels of production and harvest in Eastern Europe, where it is commonly called "Kasha". MEA and Latin American markets are foreseen to have a moderately high-value share in the target market, due to increased awareness of healthy foods. Still, the presence of several low-income and underdeveloped countries could hamper demands for buckwheat in the regions.

Buckwheat Market Detailed Segmentation:

Segmented by Application:                 

  • Beverage Industry               

  • Food Industry        

  • Textile Industry     

  • Cosmetics Industry             

  • Other applications                     

Segmented by Form:                             

  • Raw Grains              

  • Unhulled Grains    

  • Roasted Grains      

Segmented by Distribution Channel                               

  • Retailers   

  • Supermarkets        

  • Convenience stores            

  • Online stores         

  • Others Channels   

Buckwheat finds its major applications in the food industry as it is used in manufacturing a variety of food products and also due to the increase in demand for low calorie, gluten-free food. Retailers and supermarkets are the major distribution centers for buckwheat flour as well as grains. Online stores with home delivery services are rapidly growing due to the increase in the use of smartphones.

Buckwheat Market key players:

  1. Birkett Mills

  2. Krishna India

  3. Homestead Organics

  4. UA Global Inc

  5. Galinta IR Partneriai

  6. Ningxia Newfield Foods

  7. Sichuan Huantai Industrial

  8. Wels Ltd

  9. Jinan Jinnuoankang Biotech

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