Global Quinoa Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Type (Organic and Inorganic), Application (Food Industry, Cosmetics Industry and Pharmaceuticals Industry), End Users (Ingredients and Packed Food) and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Industry Analysis (2024 to 2029)

Updated On: January, 2024
ID: 5870
Pages: 175

Global Quinoa Market Size (2024 to 2029)

The global quinoa market size was valued at USD 70.48 billion in 2023. The global market is anticipated to register a CAGR of 13.27% from 2024 to 2029 and be worth USD 148.85 billion by 2029 from USD 79.83 billion in 2024.

Quinoa seeds in the market have uncontested relevance and traits that drive the demand for quinoa. The market growth and stability can be attributed to the health benefits of the consumption of quinoa. The health benefits of quinoa include the minimization of cardiovascular diseases and type-2 diabetes risk, helps in the regulation of blood sugar levels and cholesterol levels, and reduction in the risk of various allergies. The medical fraternity’s efforts to decode the benefits associated with the consumption of quinoa shall instigate an era of progress for the vendors. Improvements in the food processing field will help the global quinoa market revenue to grow. Due to climatic requirements, the cultivation of the crop is limited to certain regions, but due to the improvement in the export dynamics, the quinoa market has experienced a thrust. 

Quinoa is a source of phosphorus, manganese, copper, magnesium, folate, fiber, zinc, etc. which makes it one of the healthy foods. Quinoa has several health benefits, such as the risk of type-2 diabetes, minimizing cardiovascular diseases, helping maintain cholesterol levels, regulating blood sugar, reducing the risk of various allergies, etc. Quinoa is grown conventionally as well as organically. Quinoa is free of gluten, which makes it popular with consumers who are health conscious, which is propelling its demand in the global market. Quinoa has various applications in the food, pharmaceutical, cosmetics, and medical industries, which is resulting in the growth of its demand.

Global Quinoa Market Drivers:

The growth of the global quinoa market is primarily driven by the changing pattern of food consumption and the increase in health awareness in the population. The nutritional value of the crop is very high, with several health benefits, which makes it an essential crop. The continuous innovation in the application of quinoa crops in the food industry, cosmetic industry, and pharmaceutical industry and the growing demand for quinoa seeds internationally, along with advancements in technology, are boosting the quinoa market growth worldwide. The rising investments in R&D are another notable factor promoting the global quinoa market growth.

The growth of the quinoa market is further driven by the rising popularity of quinoa due to the health benefits it provides. The major hindrance in the growth is caused by the limited production of the crop due to its farming requirements. Even though production is limited, exports are a major factor in the rise of the crop. Also, quinoa has been replacing rice in several regions. Quinoa supplements the rich carbohydrate content of rice with several additional health benefits. 

Chefs in various parts of the world have perfected several quinoa seed dishes. It is expected that the overall revenue within the quinoa market across the globe is going to increase over the forecast period. Due to the climatic requirements of crop production, the growth of quinoa is favored in the colder regions. The vendors in colder regions have an edge over others, unraveling several opportunities. Therefore, key vendors in the market are acquiring new territories, and expanding the global quinoa market.

Global Quinoa Market Restraints:

The major restraint in the global quinoa market is the limited supply. Since the crop requires certain specific cultivation conditions for growth, limited regions in the world are supplying the needs of the quinoa market. This led to fierce competition among the major players. Another restraint is the regular increase in the price of the product. Since most of the crop is imported and the supply is limited with high demand, the seeds turn out to be costly for the poorer countries. Therefore, the scope of expansion in these countries is low.

Impact of COVID-19 on the global quinoa market:

The COVID-19 pandemic has brought the entire world to stand still. The entire supply chain was disrupted, and due to the disruption, the quinoa market was hampered. The market survives on the export of the crop. Due to the pandemic and the disruption of the supply chain, the market has not been good for the quinoa crop since people are dependent more on the essential items that are easily available to them. Therefore, the export of the quinoa crop has been halted, shortening its demand. As a result, Covid-19 has had a negative impact on the quinoa market.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Type, Application, End Users and Region

Various Analyses Covered

Global, Regional & Country Level Analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Quinoa Foods Company, Northern Quinoa Production Corporation, Quinoa Corporation, Andean Valley S.A., Keen One Quinoa, The British Quinoa Company, Hain Celestial Group, Andean Naturals Inc., European Quinoa Group, Inca Organics and Others.


This research report on the global quinoa market has been segmented and sub-segmented based on the type, application, end-user and region.

Global Quinoa Market – By Application:

  • Food Industry
  • Cosmetic Industry
  • Pharmaceutical Industry 

Based on Application, quinoa in the food industry is used in a variety of products. The various innovations by chefs across the world and several health benefits provided by the crop make it suitable for various dishes, including noodles, vegetable soups, pasta, etc. Quinoa has been trending as an important part of the breakfast meals as well. The cosmetic industry uses quinoa for skin rejuvenation, dark spot reduction, reduced pigmentation, anti-aging, treatment of dandruff, etc. Whereas Saponins attained from quinoa are used by the pharmaceutical company as saponins change the permeability of the intestine used for the absorption of some specific medicines. It also plays a role as a fungal control antibiotic.

Global Quinoa Market – By Source:

  • Organic
  • Inorganic

Based on the source, the organic segment is projected to hold the leading share of the worldwide market during the forecast period. The growing concerns about health among the increasing population have led to the popularity of organic products. The increasing demand for organic products is fuelling the sales of quinoa products worldwide. The cosmetics market has also been adopting techniques to replace their inorganic products with organic products. As a result, the cosmetic quinoa market is also experiencing a higher demand.

Global Quinoa Market – By End-User:

  • Ingredient
  • Packaged

By End-Use, the quinoa crop has a variety of applications in the industry. The quinoa crop is majorly used as an ingredient to provide additional health benefits. Quinoa is used as an ingredient in the preparation of several items, including ready-to-use soup powders, for its nutritive value. Packed quinoa products are also available on several platforms.

Global Quinoa Market – By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Countries in Latin America are the major producers of quinoa due to supportive climatic conditions. Peru has become the global leader in the production of quinoa. As far as consumption is concerned, North America is the largest consumer of quinoa with the largest market. Asia Pacific follows North America in the consumption of quinoa. The countries in North America and Asia Pacific, including the US and India, are developing interest in this crop. For the past few years, European countries have seen an increase in the import of quinoa. Africa is among the countries gaining interest in the overall market. The market in Europe, the Middle East & Africa has a great scope for expansion in the years to come. 


Companies playing a major role in the global quinoa market include Adaptive Seeds, Territorial Seed Company, Victory Seed Company, Hancock Seed Company, The Real Seed Collection Ltd, Alter Eco, Andean Valley Corp, Quinoa Foods Company, COMRURAL XXI SRL, NorQuin, QUINOABOL, Keen One Quinoa, The British Quinoa Company, Andean Naturals Inc. and Inca Organics. The major competitive move among the major players in the quinoa market is the attainment of limited land in regions of the world with cultivation capabilities for the crop. Therefore, the demand for the crop is high but the supply is low. Also, innovation in the application of quinoa is a sign of healthy competition among the major players in the quinoa market.


  • Ardent Mills is expanding its specialty grain capacity by purchasing Andean Naturals' quinoa business in Yuba City, California. The Yuba City facility will be Ardent Mills' first gluten-free cleaning and sourcing facility, allowing the company to expand to include other grains.
  • Recent R&D in technological developments by The King Abdullah University of Science and Technology (KAUST) in Saudi Arabia led to the development of quinoa seeds capable of growing in temperate regions. 

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