Europe Infant Nutrition Market by Type (Infant Milk Formula, Follow-Up Milk Formula, Growing Up Milk Formula, Specialty Baby Milk Formula), Formulation (Powder, Liquid Concentrate, Ready to Feed), and By Country (UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe) – Size, Share, Trends, Growth, Forecast (2024 to 2029)

Updated On: June, 2024
ID: 2239
Pages: 145

Europe Infant Nutrition Market Growth and Forecast (2023 - 2028):

The Europe Infant Nutrition Market was worth US$ xx million in 2022, and it is estimated that it will reach a valuation of US$ xx million by 2028 with an annual expansion rate of xx% between 2023 and 2028.

Market Overview:

Nutrition is one of the most important factors affecting the development and growth of a child. Food is an important source for providing the body with essential nutrients for healthy function. Infant nutrition promotes healthy growth and development of babies, enhances cognitive development, prevents allergies, and increases gastrointestinal health and immunity. Infant nutrition is generally produced for babies under 12 months of age and is also prepared in liquid or powder form. Babies also need most of the foods they get from breast milk for healthy growth and development. Infant nutrition is a substitute for breast milk. Breast milk is highly nutritious, contains carbohydrates, proteins, fats, minerals and vitamins essential for the development of the baby. The first 6 months after birth play a very important role in the development of the child, and during this period it is of utmost importance to ensure optimal nutrition. The infant nutrition market consists of a wide variety of products ranging from a variety of baby formulas to baby food products.

Recent Developments in Europe Infant Nutrition Industry:

  • August 2019: Danone Nutricia announced the launch Karicare Toddler which is new and advanced infant formula this product is made from pure sheep's milk.

Europe Infant Nutrition Market Growth:

The European infant nutrition market is experiencing significant growth due to rising population of baby boomers and a growing participation of women in the workforce that has encouraged the acceptance of powdered milk and the preparation of baby food.


High fertility rates in developing countries should boost the growth of the infant nutrition market in Europe. Rapid urbanization and the growth of the middle class in developing countries will stimulate market growth. Most of the world's population lives in developing countries with the highest birth rates. The presence of convenient packaging will increase the growth of the infant nutrition market. Increasing number of working mothers coupled with increasing disposable income will further accelerate the growth of the European infant nutrition market. In addition, the convenient packaging promotes the self-reliance and self-reliance of the baby. As consumer health awareness increases, parents are looking to minimally processed and natural baby foods to help their children lead a healthy lifestyle. The improved packaging of the product is also generating more interest among parents. As more doctors actively recommend nutritional products for babies, there is increasing confidence among parents about purchasing baby products. The organic baby food sector is experiencing significant growth in the local infant nutrition market due to awareness of the benefits of organic products. The increase in malnutrition in infants and young children around the area is a major growth driver for the European market. Due to the increasingly busy lifestyle of parents, there is a growing demand for convenient baby packaging that is easy to carry, such as a bag with a plastic spout on top.

The growing demand for organic baby food will expand the market for infant nutrition. In recent years, sales of baby nutrition products in developed countries have seen single-digit growth. The European infant nutrition market is expected to show healthy growth in the coming years due to slow population growth, low fertility, and market saturation. In emerging economies, the market has seen double-digit growth as populations and economies grow rapidly and awareness of child nutrition has increased. Infant nutrition promotes healthy growth and development of babies, improves cognitive development, prevents allergies, and increases gastrointestinal health and immunity. Additionally, the safety of baby food is a top concern for consumers and manufacturers. Intensive R&D activities have promoted the launch of innovative products on the market. Innovations that improve the safety of these products through process improvements and technological advancements will increase the market demand for infant nutrition in the future. Rapid urbanization and the growth of the middle class have further boosted the Europe infant nutrition market.


With the growing interest in women's jobs, fertility rates around the world are declining dramatically and there are increasing initiatives by governments in developing countries on contraception that are expected to drive slow growth in the market for infant nutrition products during the forecast period. The link between the widespread use of these products and autoimmune diseases, the risk of microbial contamination from packaged baby foods and formulas, and the risk of allergies are estimated to act as major obstacles to the growth of the market during the  outlook period. Concerns that baby formula and baby food intake may pose a risk for babies to develop allergies will hamper the market to some extent. Also, parental mental block from packaged baby food will inhibit growth. Furthermore, increased initiatives by government agencies for breastfeeding in various countries such as Italy, France and Spain are expected to affect market share as well.

Europe Infant Nutrition Market Segmentation Analysis:

By type, the infant milk formula segment ranked first in infant nutrition market share in 2019 and is expected to remain dominant throughout the forecast period. Because breastfeeding is not always a viable option, there are a growing number of working women who prefer infant milk primarily for their babies. Furthermore, many working women enter their jobs immediately after birth, so they choose to feed their children alternatives such as infant milk.

Because of its form, infant formula is generally used in powder form because it is easier to handle than liquid formula. Various types of infant formula ingredients like proteins, fats, prebiotics, carbohydrates, et., are commonly used in powder form by manufacturers. Therefore, there is a great growth prospect for manufacturers of powdered milk in the coming years, especially in emerging countries.

Regional Analysis:

Geographically the Europe Infant Nutrition Market is segmented into UK, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe. Europe is a mature market for the infant nutrition products, with the region accounting for the second-highest percentage of revenue in 2019. The UK infant nutrition market is expected to dominate the region over the forecast period in terms of income and CAGR. The growing interest in natural and organic baby food is a major trend currently being seen in the UK market. Another important market in the region is the French infant nutrition market, with the largest share of sales in 2019. Technological advances in infant nutrition, cereal-based products and other fortified products are trending on the market.

Key Players in the Market:

Major Key Players in the Europe Infant Nutrition Market are

  • Mead Johnson & Company
  • Nestle
  • Abbott
  • Danone
  • Meiji Holdings
  • Synutra International Inc
  • Beingmate Group
  • The Kraft Heinz Company
  • Glanbia
  • Perrigo Company

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