Share on

Europe Prenatal Vitamins Supplements Market By Type (Folic Acid, Iron, Calcium, Essential Fatty Acids, Others), Sales Channel (Retail Sales, Direct Selling, Online Sales) And Region -Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2021 To 2027)

Published: January, 2022
ID: 6328
Pages: 145
Formats: report pdf report excel report power bi report ppt

Europe Prenatal Vitamins Supplements Market  Size and Growth Analysis:

Europe Prenatal Vitamins Supplements Market is anticipated to grow at 8.64% CAGR from 2021 to 2027 and it is estimated that the Europe market was valued at USD 200.47  million in 2022 and is expected to reach USD 293.6 million by 2027.

Europe Prenatal Vitamins Supplements Market Overview:

Prenatal vitamins supplements contain the minerals and vitamins essential for women during pregnancy and postnatal lactation. They are designed to help fill nutritional gaps in a normal diet and should not be used as a food supplement. These supplements have helped in the reduction of birth defect risk, preterm birth, and low birth weight while at the same time helping women to maintain their own health during pregnancy. Prenatal vitamins are similar to other multivitamins but contain different amounts of specific nutrients to better suit the needs of an expecting mother.The growing health awareness among pregnant women regarding proper diet is a key driving factor for the prenatal vitamin supplements market. A healthy diet is important, right from the time of conception. The right number of nutritional components is crucial to ensure the delivery of a healthy baby. A study by the UC Davis MIND Institute suggests that women who reported about not taking a daily prenatal vitamin immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, twice the rate as women who consumed the supplements and the associated risks grew seven times in case of high-risk genetic make-up. the sale of prenatal vitamin supplements has increased, considerably due to the increase in income levels and promotional initiatives by the market vendors.

Europe Prenatal Vitamins Supplements Market Segmentation:

The Europe Prenatal Vitamins Supplements market is segmented on the basis of

  • Type

  • Sales Channel

On the basis of Type, it is segmented into

  • Folic Acid

  • Iron

  • Calcium

  • Essential Fatty Acids

 Folic acid supplements held the largest share of this market segment. Folic acid is often advised in the early stages of pregnancy and even prior to conception, as it plays an important role in fetal development during the first weeks of early pregnancy. Essential fatty acids are expected to witness the highest growth rate due to the rising trend of supplement use in working women and product innovation by key market players. 

On the basis of Sales Channel, it is segmented into

  • Retail Sales

  • Direct Selling

  • Online Sales

Prenatal vitamin supplements are gaining popularity in the market due to aggressive promotion and enhanced sales channels increasing accessibility to the consumers. Online stores accounted for the largest share in the prenatal vitamin supplement market owing to the availability of a wide variety of products as compared to supermarkets and drug stores. The availability of a variety of price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of online stores. Nutritional product manufacturers are targeting supermarkets and hypermarkets to reach the masses, helping sales in this segment grow at a steady rate during the forecast period.

Europe Prenatal Vitamins Supplements Market geographical Analysis

On the basis of geography, the market is analyzed under various regions namely

  • Germany

  • Italy

  • Spain

  • U.K

  • France

Europe held the second-largest share in terms of market revenue. The European Union has established the Nutrition and Health Claims Regulation, where stricter regulations have led to the introduction of safe and efficient products in Europe.

Europe Prenatal Vitamins Supplements Market Key players:

  1. Church & Dwight Co Inc.

  2. Country Life

  3. Garden of Life

  4. Rainbow Light

  5. Biotics Research Corporation

  6. MegaFood

  7. Metagenics

  8. Nutramark

  9. New Chapter

  10. Pharmavite and Twinlab

Please wait. . . . Your request is being processed

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2000

Didn’t find what you’re looking for?

Need something within your budget?


Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us:

Click for Request Sample