The size of the probiotics cosmetics market in Europe is anticipated to be worth USD 150.8 million by 2029 from USD 111.1 million in 2024, growing at a CAGR of 6.3% from 2024 to 2029.
Probiotics are microorganisms that stimulate the skin's natural moisture synthesis. They promote cell growth. They also have anti-inflammatory effects that help to relieve redness, irritation, and skin disorders such as acne, rosacea, and dry skin. As a result, they are commonly utilized in the formulation of cosmetic items like soaps, exfoliating scrubs, antiacne facewash, anti-dandruff shampoos, sunscreen lotions, aftershave creams, and skin moisturizing gels and serums. Moreover, customers' needs for natural and organic beauty products are increasing as people become more conscious of the long-term effects of using conventional products and pursue a more holistic, healthy lifestyle. This is one of the major factors driving the probiotic cosmetic products market growth. Furthermore, growing worries about synthetic chemicals in cosmetics and their environmental impact are prompting numerous firms to launch natural product alternatives. Because probiotics help enrich hair with vitamins and refill its condition with nutrients, their use in hair care products is increasing.
Furthermore, probiotics include lactic acid; they are utilized in anti-aging cosmetics to diminish the appearance of wrinkles and strengthen the skin's resistance to environmental elements. The elderly population is also driving up demand for these items. Furthermore, the widespread use of social media and customers' increasing disposable incomes are expected to increase demand for premium, innovative, high-quality products via online portals.
The increased availability of probiotic cosmetic products in online and offline places has raised the demand for them. Several new product lines have been launched in the market with the assistance of substantial research and development, each of which has the potential to give superior outcomes and contribute to market growth. In addition, numerous e-commerce organizations usually provide significant discounts, influencing consumer selections and allowing them to take full advantage of these programs. This helps the expansion of the probiotic cosmetics market. Probiotic cosmetics improve skin immunity by regulating the skin's natural immune response. The benefits of probiotic cosmetic products in keeping healthy skin and preventing skin problems are driving the Europe probiotic cosmetics market expansion.
Many products on the market do not meet probiotic labeling guidelines. Furthermore, clients frequently receive inaccurate information across all distribution channels due to misleading claims and widespread misuse of the term "probiotic." Many products are sold mostly based on marketing methods. As a result, customers are duped by subpar products. Furthermore, healthcare specialists are dubious about the entire probiotics area. The product label lacks accuracy and completeness, making it difficult for potential customers to determine whether they are using real probiotic skincare products.
Impact of COVID-19 on the European probiotic cosmetics market:
The COVID-19 pandemic has significantly increased competition in the probiotic cosmetic market in Europe. Public opinions have changed dramatically because of the outbreak. Today's consumers who care about their skin opt for simple skincare routines, which decreases the demand for probiotic products. Additionally, in the contemporary market, people favor more readily available and less expensive things. Additionally, due to the lockdown imposed by governments to stop the virus' spread, online marketplaces, storefronts, and retail establishments were shut down, which affected the trade of probiotic cosmetic products and decreased sales of probiotic cosmetics items.
This research report on the European probiotic cosmetics market has been segmented and sub-segmented based on the following categories.
Europe Probiotic Cosmetics Market - By Product Type:
Growing consumer concern over hair issues drives demand for specialized treatments like probiotic hair care. The older population, who are looking for things like hair colors, oils for hair development, and serums to treat various hair and scalp issues, has raised the demand for probiotic hair care products, in addition to the younger and more active demographic. People are also looking for hair care products that only use natural components, including probiotics. Additionally, product innovation is anticipated to boost market expansion in the next years.
Europe Probiotic Cosmetics Market - By Distribution Channel:
Supermarkets and hypermarkets dominated the market and held the largest share. The probiotic cosmetics market is expanding due to brick-and-mortar stores, such as supermarkets and hypermarkets, considering adding additional shelf space. In addition, numerous large businesses have aided in creating an offline shopping experience for clients, like Sephora and Beauty. Probiotics and other supplements are available in Sephora's dedicated cosmetic category.
Over the forecast period, the distribution channel segment for e-commerce is anticipated to increase at the quickest rate. The market is projected to experience significant growth opportunities due to the e-commerce industry's growing popularity. The availability of a large selection of items, an expanded distribution network, rising internet penetration, and inexpensive operational costs have lured both established and start-up businesses to rely on this distribution channel. Some of Europe's top online retailers of probiotic cosmetic goods are Amazon.com, Sephora.com, and skinstore.com.
Europe Probiotic Cosmetics Market - By Country:
Over the forecast period, the German probiotic cosmetics market is anticipated to experience the quickest growth rate. The regional market is anticipated to be influenced by elements like growing consumer awareness of maintaining healthy skin regimens, product advancements, and the demand for a long-term fix for skin issues. As a result, the product portfolios of local and regional businesses have been growing, and new goods have been introduced.
KEY MARKET PLAYERS:
Companies playing a key role in the Europe probiotic cosmetics market include Aurelia Skincare Ltd., Loreal S.A., Esse Skincare, Estee Lauder Companies, Inc., Tula Life, Inc., Glowbiotics, Inc., The Clorox Co., Eminence Organic Skincare, Unilever and LaFlore Probiotic Skincare.
Frequently Asked Questions
Europe's Probiotics Cosmetic Market was valued at xx billion in 2021 and is projected to reach USD xx billion in 2027. Growing at an xx% CAGR from 2022 to 2027.
The Europe Probiotics Cosmetic Market is divided by Product, application, and country.
The forecast period in the Europe Probiotics Cosmetic Market report is 2022-2027.
Some of the key players in the Europe Probiotics Cosmetic Market are Esse Skincare, Estee Lauder Companies, Inc., Tula Life, Inc., Aurelia Skincare Ltd., Loreal S.A., Glowbiotics, Inc., Unilever, LaFlore Probiotic Skincare, The Clorox Co. and Eminence Organic Skincare,
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