The size of the global probiotic dietary supplement market is expected to be worth USD 3.82 billion in 2024 and grow at a CAGR of 7.60 % from 2024 to 2029 to achieve USD 5.51 billion by 2029. The market is driven by strong consumer demand for health-based products, especially the younger generation.
Probiotics are defined as live microbial food ingredients that offer various benefits for human health. The probiotic dietary supplement is a living microorganism and, when ingested, improves the balance of bacteria in the intestine, which is beneficial to health. In general, around 400 probiotic bacteria are present in a healthy digestive tract of humans, which can curb the expansion of harmful bacteria and smooth functioning of the digestive system. Probiotic dietary supplements are additions made by integrating various types of probiotics to treat or prevent the onset of disease. The company has developed customized products for different customer needs. Consuming probiotic supplements improves the functioning of the digestive tract by improving nutrient absorption and bowel movements. Additionally, drinking probiotic yogurt can help protect the immune system from the colon, bladder, and breast cancer, reduce tooth decay, prevent oral candida infections, and control periodontitis.
Health problems and increased efficacy of probiotic dietary supplements are expected to drive market growth during the forecast period. The industry is highly competitive, and there are numerous industry participants. Participants focus on expanding product offerings by introducing improved versions of existing products by developing new ingredient formulations. R&D is supposed to be an essential success factor in the market.
Furthermore, companies are using the Internet as an efficient platform for product marketing and positioning. Preventive healthcare, a broad product portfolio, and a high appreciation for use are supposed to benefit applications. The increasing health awareness among people, along with the many health benefits that probiotic dietary supplements offer is one of the main drivers of the growth of the probiotic dietary supplement market worldwide.
Demand from the preventive medicine business is increasing as the number of baby boomers suffering from digestive system-related illnesses increases, and the enthusiasm of middle-aged adults to maintain digestive health on an unbalanced diet is high. The benefits of probiotics for other health conditions, such as sports nutrition, immunity, and women's health, are becoming more common as clinical studies continue to introduce ways in which bacterial strains improve health. Other factors that are expected to contribute to growth are an increase in the prevalence of diseases caused by obesity, diabetes, blood pressure, busy lifestyles and inappropriate diets, improve the immune system, and treat various gastrointestinal disorders, breast cancer, dental caries.
The increasing adoption of probiotic dietary supplements for the manufacture of particular nutrients is a child-friendly formula to prevent stomach-related diseases, improve growth and development in children, and increased use in the animal feed industry are other important factors supporting the growth of this market. With a substantial focus on satiety, calorie consumption, and the properties of fat-burning components, the emphasis is on the obesity rates and weight management solutions has changed. The increased demand for weight control is one of the main factors that have a positive impact on the global probiotic dietary supplement market.
Various side effects resulting from high consumption of probiotic dietary supplements such as bloating, vomiting, diarrhea, and other gastrointestinal issues, and high competition among players are vital factors inhibiting the growth of the global probiotic dietary supplement market. The easy availability of different supplements on the market is another factor that is supposed to hinder the growth of this market during the outlook period.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
7.60% |
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Segments Covered |
By Type, and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis; Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
NutraScience Labs, Probium LLC, Deerland Enzymes, Chr. Hansen Holding A/S, ProbioFerm, Custom Probiotics, Inc, Contract NUTRA, Mercola Probiotics, Bifodan and Others. |
Europe dominated the world market for probiotic dietary supplements with a market share of approximately one third. Probiotic use, easy availability and keen consumer awareness of the presence of the industry's top manufacturers and a focus on product innovation are assumed to play a crucial role in the rapid growth of the market. Asia-Pacific probiotic dietary supplements market is presumed to emerge as the fastest-growing market, with a compound annual rate of 8.2% per year for the next nine years. As living standards rise and disposable incomes rise, population growth is anticipated to help local demand. Strong demand from countries like India and China will increase the regional market.
The North American probiotic dietary supplements market was valued at $ 899 million in 2015 and is expected to reach $ 1.7 billion by 2025. North America is characterized by the presence of key industry participants with reliable distribution channels. North America is also anticipated to witness significant growth during the projection period. Continued investment from manufacturers of cosmetics and pharmaceuticals is foreseen to contribute to the growth of the regional market. Local players are investing in R&D to develop products for consumers of different ages and genders. These factors are supposed to accelerate market growth during the prediction period.
Major key players in the global probiotic dietary supplement market are NutraScience Labs, Probium LLC, Deerland Enzymes, Chr. Hansen Holding A/S, ProbioFerm, Custom Probiotics, Inc, Contract NUTRA, Mercola Probiotics, Bifodan and Others.
By Type
By Region
Frequently Asked Questions
Current trends include increased consumer awareness of gut health and its link to overall wellness, the rise of personalized nutrition, the popularity of multi-strain probiotic supplements, and the growing use of probiotics in non-traditional formats like gummies and powders.
Innovations include the development of more stable and effective probiotic strains, use of prebiotics to enhance probiotic efficacy, incorporation of probiotics into everyday foods and beverages, and novel delivery systems like encapsulation to improve probiotic survival through the digestive tract.
Key drivers include rising consumer interest in preventive healthcare, increased research and development in probiotic efficacy, expanding product availability, and growing endorsement by healthcare professionals.
Challenges include ensuring the stability and viability of probiotic strains, high R&D costs, regulatory hurdles, and educating consumers about the benefits and proper use of probiotics.
Opportunities lie in developing innovative probiotic strains with specific health benefits, creating more effective delivery systems, tapping into emerging markets, and focusing on niche segments like sports nutrition, women's health, and infant probiotics.
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