The size of the Europe Quick Service Restaurants (QSR) Market is expected to progress at a CAGR of 4.09% from 2024 to 2029 and the regional market size is predicted to be worth USD 74.10 billion by 2029 from USD 60.60 billion in 2024.
One of the major factors driving the quick-service restaurant market in Europe is the rise in quick-service restaurant numbers. Quick-service restaurants are rising due to the increased demand for fast food, especially in emerging economies. The growth of fast-food restaurants is being promoted nationally and internationally. Due to the wide variety of tastes and preferences for quality coffee, specialty coffee shops have emerged. Moreover, the development of food packaging and serving techniques is a significant factor boosting the market share of quick-service restaurants. The value of a brand is frequently seen as extending to its packaging. Therefore, the packaging of any brand is essential in capturing the interest and curiosity of customers. Innovations include packaging that decomposes, composts and conforms to the size and shape of food products.
One strategy the quick restaurants are considering to raise the market value of their quick service restaurants is changing the menu in response to consumer demand. The pandemic effect reduced eat-ins and increased takeout, opening prospects for rapid restaurant services. The market is moving forward since quick eateries now provide healthier meal options. The Quick Service Restaurants Market has many opportunities due to the cuisine trials and various food products. Quick-service restaurants and services are becoming more and more popular every day. Still, the market for quick service restaurants (QSRs) is being constrained by the desire for unorganized, small, family-owned businesses that deliver to customers' homes. This restricts the market even if younger generations trust quick restaurants in a way that older generations do not. Furthermore, the high price of food goods and the high tax rate are obstacles to quick eateries' development. In addition, the market value of quick service restaurants needs to be improved by a lack of automation and companies' refusal to use modern technology for orders.
Quick Service Restaurants (QSR) market challenge is the consumer acceptance of veganism and vegetarian products. As a result of the high cost of the necessary fruits and vegetables for vegan meals, fast-service restaurants' budgets are impacted. As not all customers can afford the things, their high price is another commercial obstacle. The Quick Service Restaurants Market Outlook has difficulties due to consumers' interest in the price. The market is restricted by a lack of information and ongoing menu updates.
Impact of COVID-19 on Europe Quick Service Restaurants (QSR) Market:
The market for food services was severely impacted by the pandemic and lockdown. The dine-in establishments were primarily affected, and both the virus's spread and people's fear of it were growing. The pandemic affected the Quick Service Restaurants (QSR) Market the most because the Asian regions were the hub for the pandemic effect and the food service hub. To stop the spread, the government issued orders ordering all hotels, restaurants, and other food-serving establishments to close. However, the majority of food services switched to food delivery and takeaways, which slightly expanded the market, but the profit was impacted by the virus fear.
This research report on the Europe quick service restaurants (QSR) market has been segmented and sub-segmented based on category, service type, and country.
Europe Quick Service Restaurants (QSR) Market - By Category:
The Quick Service Restaurants (QSR) Market is divided into QSR chains and single outlets based on the category segment. Given the abundance of food services, the QSR chain recorded a sizable market share in 2021. Furthermore, because of their geographic location, varying cultural and traditional practices, and the popularity of local and regional cuisine, QSR chains are growing in popularity. The QSR chains are located in various regions of the world and attempt to produce the item in accordance with the regional taste.
Europe Quick Service Restaurants (QSR) Market - By Service Type:
The Quick Service Restaurants (QSR) Market is divided into self-service, assisted self-service, and fully serviced segment service type. Customers can place their orders through self-service, which also boosts the restaurant's profitability by cutting down on ancillary expenses like table service. The earning rate increases due to the decreased labor cost, while self-ordering gives customers more control over their orders. Customers can order an iPad or any other touchscreen gadget. To minimize human mistakes, the QSR also extensively uses self-service applications. The self-service QSRs reduce order mistake rates, improve customer satisfaction, expedite order processing, and simplify order customization.
Europe Quick Service Restaurants (QSR) Market - By Country:
The European quick-service restaurant market is expanding as a result of reasons such as an increase in casual dining restaurants, the addition of new products to menus, and value meals added by restaurants and fast-food operators. In addition, quick-service restaurants include organic and vegan products in their meal preparations to differentiate themselves from competing for fast-food concepts and fuel market growth. Germany is leading with the highest shares of the market.
KEY MARKET PLAYERS:
Ark Restaurant Corp, Burger King, Carrols Restaurant Group, Inc., Chipotle Mexican Grill, Darden Concepts, Inc., Dunkin Brands Group, Kotipizza Group Oyj, McDonald's, Quality Is Our Recipe, LLC, Restaurant Brands International Inc., Starbucks Corporation, Subway, The Wendy’s Company and Yum! Brands are some of the major companies in the European quick service restaurants (QSR) market.
Frequently Asked Questions
The forecast period in the Europe Quick Service Restaurants (QSR) Market report is 2024-2029.
The Europe Quick Service Restaurants (QSR) Market is divided by category, service, and country.
Europe Quick Service Restaurants (QSR) Market was valued at xx billion in 2021 and is projected to reach USD xx billion in 2027. Growing at an xx% CAGR from 2024 to 2029.
Related Reports
Access the study in MULTIPLE FORMATS
Purchase options starting from $ 1400
Didn’t find what you’re looking for?
TALK TO OUR ANALYST TEAM
Need something within your budget?
NO WORRIES! WE GOT YOU COVERED!
Call us on: +1 888 702 9696 (U.S Toll Free)
Write to us: [email protected]
Reports By Region