Global Fabric Softeners and Conditioners Market Size, Share, Trends & Growth Forecast Report – Segmented By Product Type (Liquid Softener, Drying Sheets and Others), Active Ingredients (Cationic Softeners and Anionic Softeners), Distribution Channels (Direct Sales and Distributor Sales), Application (Residential and Commercial) and Regional (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) – Industry Analysis (2024 to 2029)

Updated On: June, 2024
ID: 9187
Pages: 145

Global Fabric Softeners and Conditioners Market Size (2024 to 2029)

The size of the global fabric softeners and conditioners market is estimated to be worth USD 27.49 billion by 2029 from USD 22.08 billion in 2024, growing at a CAGR of 4.48% from 2024 to 2029.

Current Scenario of the Global Fabric Softness and Conditioners Market

Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment.

Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and are suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Laundry detergents are often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.

MARKET DRIVERS

The fabric softeners and conditioners market is expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric.

As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of the global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.

MARKET RESTRAINTS

However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.

REPORT COVERAGE

REPORT METRIC

DETAILS

Market Size Available

2023 to 2028

Base Year

2023

Forecast Period

2024 to 2029

CAGR

3.9%

Segments Covered

By Product Type, Application, Active Ingredient, Distribution Channel, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Market Leaders Profiled

Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation, and Sun Products Corporation.

 

REGIONAL ANALYSIS

In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.

KEY MARKET PLAYERS

Dropps, LG, Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation and Sun Products Corporation are some of the notable companies in the global fabric softeners and conditioners market.

RECENT HAPPENINGS IN THE MARKET

  • In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents, and fabric softeners.

  • In April 2018, Unilever launched the children's fabric conditioner under the Comfort Pure brand. This product is also suitable for the clothing of people with sensitive skin.

DETAILED SEGMENTATION OF THE GLOBAL FABRIC SOFTENERS AND CONDITIONERS MARKET INCLUDED IN THIS REPORT

This research report on the global fabric softeners and conditioners market has been segmented and sub-segmented into the following categories.

By Product Type

  • Liquid Softeners
  • Drying Sheets

Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.

By Application

  • Residential
  • Commercial

By Active Ingredient

  • Cationic Softeners
  • Anionic Softeners

By Distribution Channel

  • Direct Sales
  • Distributor Sales

The direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose.

By Region

  • North America
  • Europe 
  • Asia Pacific 
  • Latin America
  • The Middle East and Africa

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Frequently Asked Questions

What was the size of the fabric softeners and conditioners market in 2022?

The global fabric softeners and conditioners market was valued at USD 20.22 billion in 2022.

What factors are driving the growth of the fabric softeners and conditioners market?

The growing consumer demand for soft and fragrant clothes, as well as the growing awareness of fabric care products are majorly propelling the growth of the fabric softeners and conditioners market.

Which regions are experiencing the highest growth in the fabric softeners and conditioners market?

Regions like North America, Europe, and Asia-Pacific are currently witnessing significant growth in the market.

What are the challenges facing the fabric softeners and conditioners market?

Challenges include growing competition, increasing consumer awareness about potentially harmful ingredients, and fluctuations in raw material prices.

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