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Fabric Softeners and Conditioners Market - Segmentation by Product Type (liquid softener, drying sheets and others), Active Ingredient (cationic softeners and anionic softeners), Distribution Channels (direct sales and distributor sales) and Application (residential and commercial): analysis of global opportunities and industry forecasts, 2021- 2027

Published: January, 2022
ID: 9187
Pages: 145

Fabric Softeners and Conditioners Market Size & Growth (2021- 2026):

The fabric softeners and conditioners market was valued at US$ xx million in 2021 and is expected to reach US$ xx million in 2026, with an annual compound annual rate of 3.9% from 2022 - 2027.

Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and are suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment. Laundry detergents often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.

Recent Developments and Trends:

  • In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents, and fabric softeners.
  • In April 2018, Unilever launched the children's fabric conditioner under the Comfort Pure brand. This product is also suitable for the clothing of people with sensitive skin. 
  • In September 2016, Henkel AG & Co. KGaA acquired Sun Products Corporation, a leader in laundry and home care products. Henkel AG & Co. KGaA was second in the North American market.

Fabric Softeners and Conditioners  Market Drivers:

The fabric softeners and conditioners market is expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric. As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of the global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.

Fabric Softeners and Conditioners  Restraints:

However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

Product type, By application, Based on the active ingredient, Depending on the distribution channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation, and Sun Products Corporation.

Market Segmentation:

The global fabric softeners and conditioners market can be broken down by product type, application, distribution channel, and region.

In terms of product type:

The global fabric softeners and conditioners market can be divided into liquid softeners, drying sheets, etc. Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.

By application:

The fabric softeners and conditioners business can be classified as residential and commercial. Of these, the commercial segment is the primary application area for this industry; however, in recent times, the adoption in households has multiplied.

Based on the active ingredient:

The global fabric softeners and conditioners industry can be classified into cationic softeners and anionic softeners. 

Depending on the distribution channel:

The global fabric softener and conditioner market can be divided as direct sales and distributor sales. Among these, the direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose

Regional Analysis:

  • North America
  • Europe 
  • Asia Pacific 
  • Latin America
  • The Middle East and Africa

In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd, it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.

Key Players:

The main players in the fabric softeners and conditioners market include

  • Dropps, LG
  • Household Health
  • Reckitt Benckiser Group PLC.
  • Unilever PLC.
  • Colgate Palmolive Company
  • Henkel AG & Co. KGaA
  • Procter & Gamble Co.
  • Kao Corporation
  • Lion Corporation
  • Sun Products Corporation

Top Leading Company:

Proctor & Gamble represented more than 50% of the US market share through the presence of two brands, Bounce and Downy.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods  

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restraints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquisition Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

   6.1 Fabric Softeners and Conditioners Market, By Product Type    

                                6.1.1 Liquid Softener     

                                6.1.2 Drying Sheets        

       6.1.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

    6.2 Fabric Softeners and Conditioners Market, By Active Ingredient   

                                6.2.1 Cationic Softener 

                                6.2.2 Anionic Softener  

         6.2.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

    6.3 Fabric Softeners and Conditioners Market, By Application  

                                6.3.1 Residential              

                                6.3.2 Commercial            

        6.3.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

     6.4 Fabric Softeners and Conditioners Market, By Distribution Channel 

                                6.4.1 Direct Sales             

                                6.4.2 Distributor Sales   

     6.4.3 Market Size Estimations & Forecasts (2022 - 2027)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2021- 2027)     

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Active Ingredient           

                                7.2.4 By Application        

                                7.2.5 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Active Ingredient           

                                7.3.4 By Application        

                                7.3.5 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Active Ingredient           

                                7.4.4 By Application        

                                7.4.5 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Active Ingredient           

                                7.5.4 By Application        

                                7.5.5 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Active Ingredient           

                                7.6.4 By Application        

                                7.6.5 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Procter & Gamble Co.                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Henkel AG & Co. KGaA                          

                8.3 Unilever PLC                              

                8.4 Dropps                         

                8.5 LG Household Health                             

                8.6 Reckitt Benckiser Group PLC                               

                8.7 Colgate Palmolive Company                

                8.8 Kao Corporation                       

                8.9 Lion Corporation                      

                8.10 Sun products Corporation                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Fabric Softeners and Conditioners Market By Region, From 2022 - 2027 ( USD Billion )
  2. Global Fabric Softeners and Conditioners Market By Product Type, From 2022 - 2027 ( USD Billion )
  3. Global Liquid Softener Market By Region, From 2022 - 2027 ( USD Billion )
  4. Global Drying Sheets Market By Region, From 2022 - 2027 ( USD Billion )
  5. Global Fabric Softeners and Conditioners Market By Active Ingredient, From 2022 - 2027 ( USD Billion )
  6. Global Cationic Softener Market By Region, From 2022 - 2027 ( USD Billion )
  7. Global Anionic Softener Market By Region, From 2022 - 2027 ( USD Billion )
  8. Global Fabric Softeners and Conditioners Market By Application, From 2022 - 2027 ( USD Billion )
  9. Global Residential Market By Region, From 2022 - 2027 ( USD Billion )
  10. Global Commercial Market By Region, From 2022 - 2027 ( USD Billion )
  11. Global Fabric Softeners and Conditioners Market By Distribution Channel, From 2022 - 2027 ( USD Billion )
  12. Global Direct Sales Market By Region, From 2022 - 2027 ( USD Billion )
  13. Global Distributor Sales Market By Region, From 2022 - 2027 ( USD Billion )

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