Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment. Laundry detergents often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.
The global fabric softeners and conditioners market was valued at US$ xx million in 2020 and is expected to reach US$ xx million in 2025, with an annual compound annual rate of 3.9% from 2020 to 2025.
Recent Developments and Trends
In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents and fabric softeners.
In April 2018, Unilever launched the children's fabric conditioner under the Comfort Pure brand. This product is also suitable for the clothing of people with sensitive skin.
In September 2016, Henkel AG & Co. KGaA acquired Sun Products Corporation, a leader in laundry and home care products. Henkel AG & Co. KGaA was second in the North American market.
The fabric softeners and conditioners market are expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric. As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.
However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.
The global fabric softeners and conditioners market can be broken down by product type, application, distribution channel and region.
In terms of product type, the global fabric softeners and conditioners market can be divided into liquid softeners, drying sheets, etc. Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.
By application, the fabric softeners and conditioners business can be classified as residential and commercial. Of these, the commercial segment is the primary application area for this industry; however, in recent times, the adoption in households has multiplied.
Based on the active ingredient, the global fabric softeners and conditioners industry can be classified into cationic softeners and anionic softeners.
Depending on the distribution channel, the global fabric softener and conditioner market can be divided as direct sales and distributor sales. Among these, direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose.
By region, the Asia-Pacific fabric softener and conditioner market is expected to grow faster during the forecast period. The growing demand of the population, the increasing popularity of long-term fabric softeners and the rising demand for clothing strengthen the fabric softeners and conditioners market in developing countries such as India and China. Besides, the need for fabric softeners is expected to skyrocket during the forecast period, due to the increased consumption of these softeners in the textile and clothing industry and clothing maintenance.
Top Leading Company
Proctor & Gamble represented more than 50% of the US market share through the presence of two brands, Bounce and Downy.
In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. And with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd, it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.
The main players in the fabric softeners and conditioners market include Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation and Sun Products Corporation.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Fabric Softeners and Conditioners Market, By Product Type
6.1.1 Liquid Softener
6.1.2 Drying Sheets
6.1.3 Market Size Estimations & Forecasts (2019-2024)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Fabric Softeners and Conditioners Market, By Active Ingredient
6.2.1 Cationic Softener
6.2.2 Anionic Softener
6.2.3 Market Size Estimations & Forecasts (2019-2024)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Fabric Softeners and Conditioners Market, By Application
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Fabric Softeners and Conditioners Market, By Distribution Channel
6.4.1 Direct Sales
6.4.2 Distributor Sales
6.4.3 Market Size Estimations & Forecasts (2019-2024)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Product Type
7.2.3 By Active Ingredient
7.2.4 By Application
7.2.5 By Distribution Channel
7.3.1 By Country
18.104.22.168 Rest of Europe
7.3.2 By Product Type
7.3.3 By Active Ingredient
7.3.4 By Application
7.3.5 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
22.214.171.124 South Korea
126.96.36.199 South East Asia
188.8.131.52 Australia & NZ
184.108.40.206 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Active Ingredient
7.4.4 By Application
7.4.5 By Distribution Channel
7.5 Latin America
7.5.1 By Country
220.127.116.11 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Active Ingredient
7.5.4 By Application
7.5.5 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
18.104.22.168 Middle East
7.6.2 By Product Type
7.6.3 By Active Ingredient
7.6.4 By Application
7.6.5 By Distribution Channel
8. Key Player Analysis
8.1 Procter & Gamble Co.
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Henkel AG & Co. KGaA
8.3 Unilever PLC
8.5 LG Household Health
8.6 Reckitt Benckiser Group PLC
8.7 Colgate Palmolive Company
8.8 Kao Corporation
8.9 Lion Corporation
8.10 Sun products Corporation
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures