Global Fabric Softeners and Conditioners Market Size, Share, Trends & Growth Forecast Report – Segmented By Product Type (Liquid Softener, Drying Sheets and Others), Active Ingredients (Cationic Softeners and Anionic Softeners), Distribution Channels (Direct Sales and Distributor Sales), Application (Residential and Commercial) and Regional (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) – Industry Analysis (2024 to 2032)
The size of the global fabric softeners and conditioners market was valued at USD 21.13 billion in 2023. The global market size is expected to grow at a CAGR of 4.48% from 2024 to 2032 and be worth USD 31.35 billion by 2032 from USD 22.08 billion in 2024.
Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and are suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Laundry detergents are often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.
As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of the global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.
However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.
| REPORT METRIC | DETAILS |
| Market Size Available | 2023 to 2032 |
| Base Year | 2023 |
| Forecast Period | 2024 to 2032 |
| CAGR | 4.48% |
| Segments Covered | By Product Type, Application, Active Ingredient, Distribution Channel, and Region |
| Various Analyses Covered | Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
| Regions Covered | North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
| Market Leaders Profiled | Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation, and Sun Products Corporation. |
In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.
Dropps, LG, Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation and Sun Products Corporation are some of the notable companies in the global fabric softeners and conditioners market.
In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents, and fabric softeners.
Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.
By Application
By Active Ingredient
By Distribution Channel
The direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose.
By Region
Frequently Asked Questions
The global fabric softeners and conditioners market was valued at USD 20.22 billion in 2022.
The growing consumer demand for soft and fragrant clothes, as well as the growing awareness of fabric care products are majorly propelling the growth of the fabric softeners and conditioners market.
Regions like North America, Europe, and Asia-Pacific are currently witnessing significant growth in the market.
Challenges include growing competition, increasing consumer awareness about potentially harmful ingredients, and fluctuations in raw material prices.
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