The fabric softeners and conditioners market was valued at US$ xx million in 2021 and is expected to reach US$ xx million in 2026, with an annual compound annual rate of 3.9% from 2022 - 2027.
Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and are suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment. Laundry detergents often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.
The fabric softeners and conditioners market is expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric. As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of the global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.
However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2021 – 2026 |
Base Year |
2020 |
Forecast Period |
2022 - 2027 |
CAGR |
3.9% |
Segments Covered |
Product type, By application, Based on the active ingredient, Depending on the distribution channel |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation, and Sun Products Corporation. |
The global fabric softeners and conditioners market can be broken down by product type, application, distribution channel, and region.
In terms of product type:
The global fabric softeners and conditioners market can be divided into liquid softeners, drying sheets, etc. Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.
By application:
The fabric softeners and conditioners business can be classified as residential and commercial. Of these, the commercial segment is the primary application area for this industry; however, in recent times, the adoption in households has multiplied.
Based on the active ingredient:
The global fabric softeners and conditioners industry can be classified into cationic softeners and anionic softeners.
Depending on the distribution channel:
The global fabric softener and conditioner market can be divided as direct sales and distributor sales. Among these, the direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose
Regional Analysis:
In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd, it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.
Key Players:
The main players in the fabric softeners and conditioners market include
Top Leading Company:
Proctor & Gamble represented more than 50% of the US market share through the presence of two brands, Bounce and Downy.
1. Introduction
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.1.1 Drivers
4.1.2 Restraints
4.1.3 Opportunities
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.2 Products/Service
5.1.3 Regional Presence
5.2 Mergers & Acquisition Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Fabric Softeners and Conditioners Market, By Product Type
6.1.1 Liquid Softener
6.1.2 Drying Sheets
6.1.3 Market Size Estimations & Forecasts (2022 - 2027)
6.1.4 Y-o-Y Growth Rate Analysis
6.1.5 Market Attractiveness Index
6.2 Fabric Softeners and Conditioners Market, By Active Ingredient
6.2.1 Cationic Softener
6.2.2 Anionic Softener
6.2.3 Market Size Estimations & Forecasts (2022 - 2027)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Fabric Softeners and Conditioners Market, By Application
6.3.1 Residential
6.3.2 Commercial
6.3.3 Market Size Estimations & Forecasts (2022 - 2027)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Fabric Softeners and Conditioners Market, By Distribution Channel
6.4.1 Direct Sales
6.4.2 Distributor Sales
6.4.3 Market Size Estimations & Forecasts (2022 - 2027)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2021- 2027)
7.2.1 By Country
7.2.1.1 USA
7.2.1.2 Canada
7.2.2 By Product Type
7.2.3 By Active Ingredient
7.2.4 By Application
7.2.5 By Distribution Channel
7.3 Europe
7.3.1 By Country
7.3.1.1 UK
7.3.1.2 France
7.3.1.3 Germany
7.3.1.4 Spain
7.3.1.5 Italy
7.3.1.6 Rest of Europe
7.3.2 By Product Type
7.3.3 By Active Ingredient
7.3.4 By Application
7.3.5 By Distribution Channel
7.4 Asia Pacific
7.4.1 By Country
7.4.1.1 China
7.4.1.2 India
7.4.1.3 Japan
7.4.1.4 South Korea
7.4.1.5 South East Asia
7.4.1.6 Australia & NZ
7.4.1.7 Rest of Asia-Pacific
7.4.2 By Product Type
7.4.3 By Active Ingredient
7.4.4 By Application
7.4.5 By Distribution Channel
7.5 Latin America
7.5.1 By Country
7.5.1.1 Brazil
7.5.1.2 Argentina
7.5.1.3 Mexico
7.5.1.4 Rest of Latin America
7.5.2 By Product Type
7.5.3 By Active Ingredient
7.5.4 By Application
7.5.5 By Distribution Channel
7.6 Middle East and Africa
7.6.1 By Country
7.6.1.1 Middle East
7.6.1.2 Africa
7.6.2 By Product Type
7.6.3 By Active Ingredient
7.6.4 By Application
7.6.5 By Distribution Channel
8. Key Player Analysis
8.1 Procter & Gamble Co.
8.1.1 Business Description
8.1.2 Products/Service
8.1.3 Financials
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 Henkel AG & Co. KGaA
8.3 Unilever PLC
8.4 Dropps
8.5 LG Household Health
8.6 Reckitt Benckiser Group PLC
8.7 Colgate Palmolive Company
8.8 Kao Corporation
8.9 Lion Corporation
8.10 Sun products Corporation
9. Market Outlook & Investment Opportunities
Appendix
List of Tables
List of Figures
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