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Pulished Date February, 2020
ID: 9187
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Fabric Softeners and Conditioners Market by product type (liquid softener, drying sheets and others), active ingredient (cationic softeners and anionic softeners), distribution channels (direct sales and distributor sales) and application (residential and commercial): analysis of global opportunities and industry forecasts, 2020- 2025

Pulished: February, 2020
ID: 9187
Pages: 140

Product Description:

Fabric softeners and conditioners are chemicals used to soften fabrics and prevent static from getting caught in them. This covers the material with a thin layer of lubrication, which gives the garment a soft feeling. Fabric softeners and conditioners are applied while the clothes are in the washing machine. They have high static properties and suitable for all washing machines and most fabrics. It is also famous for its biodegradability. Fabric softeners increase the shelf life of materials, especially wool and other delicate fabrics, which helps keep the fibers smooth and soft to extend the life of the garment. Laundry detergents often dry clothes, especially when washed with hard water. In addition to giving clothes a fresh smell, fabric softeners and conditioners soften clothes and protect the skin.

Market Overview

The global fabric softeners and conditioners market was valued at US$ xx million in 2020 and is expected to reach US$ xx million in 2025, with an annual compound annual rate of 3.9% from 2020 to 2025.

Recent Developments and Trends

In March 2019, Proctor & Gamble launched its factory product line under the Home-Made Simple brand. In this category, the company will offer a variety of products, including soaps, all-purpose detergents, laundry detergents and fabric softeners.

In April 2018, Unilever launched the children's fabric conditioner under the Comfort Pure brand. This product is also suitable for the clothing of people with sensitive skin.

In September 2016, Henkel AG & Co. KGaA acquired Sun Products Corporation, a leader in laundry and home care products. Henkel AG & Co. KGaA was second in the North American market.

Market Drivers 

The fabric softeners and conditioners market are expected to grow at a significant rate in the near future with their adoption to maintain the elasticity of the fabric. As consumers begin to gain benefits in terms of money and quality, the demand for fabric softeners and conditioners is expected to increase. In addition, chemical conditioners tend to contaminate water, so manufacturers now offer eco-friendly fabric conditioners. They are supposed to contribute to the growth of global fabric softeners and conditioners market. As consumers increase their disposable income and their willingness to spend on premium products in developing countries, the purchase of categories such as fabric softeners and conditioners increases. The product is very suitable for consumers facing water quality problems. Hence, developing countries that meet water quality problems are likely to be at the forefront of market growth during the forecast period.


However, certain factors are expected to slow the growth of the market during the forecast period, including excessive use of fabric softeners and conditioners that tend to damage clothing. Also, chemical-based softeners and conditioners can cause difficulty breathing, affecting the lungs and causing cancer to develop. Therefore, products based on natural ingredients are considered an opportunity for manufacturers working in this market.

Market Segmentation

The global fabric softeners and conditioners market can be broken down by product type, application, distribution channel and region.

In terms of product type, the global fabric softeners and conditioners market can be divided into liquid softeners, drying sheets, etc. Liquid softeners have high demand in both developed and developing countries, which is foreseen to continue in the coming years.

By application, the fabric softeners and conditioners business can be classified as residential and commercial. Of these, the commercial segment is the primary application area for this industry; however, in recent times, the adoption in households has multiplied.

Based on the active ingredient, the global fabric softeners and conditioners industry can be classified into cationic softeners and anionic softeners. 

Depending on the distribution channel, the global fabric softener and conditioner market can be divided as direct sales and distributor sales. Among these, direct sales segment accounts for the prominent share, attributing to the full range of options available directly for the consumers to choose.

Regional Analysis

By region, the Asia-Pacific fabric softener and conditioner market is expected to grow faster during the forecast period. The growing demand of the population, the increasing popularity of long-term fabric softeners and the rising demand for clothing strengthen the fabric softeners and conditioners market in developing countries such as India and China. Besides, the need for fabric softeners is expected to skyrocket during the forecast period, due to the increased consumption of these softeners in the textile and clothing industry and clothing maintenance.

Top Leading Company 

Proctor & Gamble represented more than 50% of the US market share through the presence of two brands, Bounce and Downy.

In India, the main actors, including Procter & Gamble, have established Karnataka Soaps & Detergents Ltd. And with the advent of powerful domestic manufacturers such as Jyothi Laboratories Ltd, it is expected to compete with competitors entering the market through extensive marketing campaigns in social and electronic platforms.

Key Players

The main players in the fabric softeners and conditioners market include Dropps, LG Household Health, Reckitt Benckiser Group PLC., Unilever PLC., Colgate Palmolive Company, Henkel AG & Co. KGaA, Procter & Gamble Co., Kao Corporation, Lion Corporation and Sun Products Corporation.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Fabric Softeners and Conditioners Market, By Product Type                

                                6.1.1 Liquid Softener     

                                6.1.2 Drying Sheets        

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Fabric Softeners and Conditioners Market, By Active Ingredient                        

                                6.2.1 Cationic Softener 

                                6.2.2 Anionic Softener  

                                6.2.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Fabric Softeners and Conditioners Market, By Application                    

                                6.3.1 Residential              

                                6.3.2 Commercial            

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Fabric Softeners and Conditioners Market, By Distribution Channel                  

                                6.4.1 Direct Sales             

                                6.4.2 Distributor Sales   

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Product Type   

                                7.2.3 By Active Ingredient           

                                7.2.4 By Application        

                                7.2.5 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product Type   

                                7.3.3 By Active Ingredient           

                                7.3.4 By Application        

                                7.3.5 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product Type   

                                7.4.3 By Active Ingredient           

                                7.4.4 By Application        

                                7.4.5 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product Type   

                                7.5.3 By Active Ingredient           

                                7.5.4 By Application        

                                7.5.5 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product Type   

                                7.6.3 By Active Ingredient           

                                7.6.4 By Application        

                                7.6.5 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Procter & Gamble Co.                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Henkel AG & Co. KGaA                          

                8.3 Unilever PLC                              

                8.4 Dropps                         

                8.5 LG Household Health                             

                8.6 Reckitt Benckiser Group PLC                               

                8.7 Colgate Palmolive Company                

                8.8 Kao Corporation                       

                8.9 Lion Corporation                      

                8.10 Sun products Corporation                  

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of By Product Type, By Distributional Channel and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Fabric Softeners and Conditioners Market By Region, From 2020-2025 ( USD Billion )
  2. Global Fabric Softeners and Conditioners Market By Product Type, From 2020-2025 ( USD Billion )
  3. Global Liquid Softener Market By Region, From 2020-2025 ( USD Billion )
  4. Global Drying Sheets Market By Region, From 2020-2025 ( USD Billion )
  5. Global Fabric Softeners and Conditioners Market By Active Ingredient, From 2020-2025 ( USD Billion )
  6. Global Cationic Softener Market By Region, From 2020-2025 ( USD Billion )
  7. Global Anionic Softener Market By Region, From 2020-2025 ( USD Billion )
  8. Global Fabric Softeners and Conditioners Market By Application, From 2020-2025 ( USD Billion )
  9. Global Residential Market By Region, From 2020-2025 ( USD Billion )
  10. Global Commercial Market By Region, From 2020-2025 ( USD Billion )
  11. Global Fabric Softeners and Conditioners Market By Distribution Channel, From 2020-2025 ( USD Billion )
  12. Global Direct Sales Market By Region, From 2020-2025 ( USD Billion )
  13. Global Distributor Sales Market By Region, From 2020-2025 ( USD Billion )

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