Share on

Floss Picks Market-Segmentation-By Product Type (Waxed, UN waxed, Others), By Shape (F Shape, Y Shape), By Distribution Channel (Supermarket/Hypermarket, Retail Pharmacy, Hospital Pharmacy, Online Stores, Other Stores) and By Geography-Size, Share & Trends (2023-2028)

Published: March, 2023
ID: 12309
Pages: 175
Formats: report pdf report excel report power bi report ppt

Floss Picks Market Size & Growth (2023-2028):

The Floss Picks Market was valued at USD 560.12 million in 2022 and is estimated to be USD 762.28 million by 2028 by growing at a CAGR of 6.02% during the projected 2023-2028

One of the main factors fueling the market expansion is the increased rate of dental and oral problems in the world today. In addition, there has been a rapid increase in the number of children, teenagers, and adults struggling from excessive plaques and teeth caries due to the increasing consumption of fast food and sweetened snacks and drinks.

The increasing incidence of oral diseases and the rising necessity of dental healthcare products seem to be two significant factors driving the market forward. According to the Forum for Better Oral Health of Europe, with over half of the European population having a periodontitis-related disease in the year 2018, more than 10% of the people had severe dental disorders, with the prevalence of periodontitis reaching 70-85% of the people with an age range of 60 to 65 years.

Drivers and Restraints:

The overall Floss picks sector is expanding due to rising consumer concerns about oral health. Increased awareness about oral healthcare products in emerging economies will benefit the Floss determines market growth during the projected timeframe. While health problems due to floss picks will limit the market's growth at a certain level. However, innovative products with functionality will create many opportunities during the forecast period.

Significant Challenges in the Marketplace:

The widespread shutdown of dental clinics and organizations due to the COVID-19 outbreak and subsequent shutdown orders has hampered the adoption of water flossers in the commercial segment. The following office closures led to a significant revenue loss across the market, making water flossers more challenging to adopt. According to an Association of American Endodontists study, over 50% of Americans have put off getting their dental checkups because of the COVID-19 pandemic. Having dental hygiene habits and practices badly skewed in the last year, the research also found that 24% of the respondents flossed less regularly, and approximately 23% of the respondents did not floss at all. Markets face enormous challenges as a consequence of these tendencies.

Competition in the Marketplace:

There are many prominent companies in the oral Floss picks market, which is moderately competitive. To acquire a competitive position in the industry, players in the market are concentrating on the research and development of the product. The primary critical players such as Proctor and Gamble, Johnson and Johnson, and Colgate are dominating the market.




Market Size Available


Base Year


Forecast Period




Segments Covered

  • By Product Type

  • By Shape

  • By Distribution Channel

  • By Region 

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

  • North America: United States, Mexico, Canada
  • Europe: United Kingdom, Germany, Italy, France
  • Asia Pacific: Australia, Canada, China
  • Latin America: Argentina, Brazil, Chile
  • The Middle East and Africa: Egypt, Iran, Iraq, Israel



Market Leaders Profiled

  • Procter & Gamble
  • Church & Dwight, Inc
  • Johnson & Johnson
  • Peri-dent Limited
  • Ranir
  • High Ridge Brands Co
  • Eco-dent
  • Prestige Consumer Healthcare Inc
  • The Humble Co
  • Dr. Wild & Co. AG

Market Segmentation:

Floss Picks Market-By Product Type:

  • Waxed Floss

  • Unwaxed Floss

  • Other Products

Over the projected timeframe, the waxed dental floss segment is projected to maintain a significant market share. The main factor in this segment's growth is rising in dental health problems. Oral problems are predicted to afflict 3.5 billion individuals worldwide, according to the report by the Global Burden of Disease Study, with dental caries being one of the most common diseases. Moreover, the World Health Organization estimates that 2.3 billion individuals worldwide suffer from dental caries of permanent teeth, and over 530 million kids suffer from primary dental caries.

Floss Picks Market By Shape:

  • F Shape
  • Y Shape

By shape, the F shape floss picks segment holds the highest market share in 2020, but increasing consumers preference for Y-shaped Floss picks will help to grow with a higher growth rate of the segment during the projected timeframe.  

Floss Picks Market-By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Retail Pharmacy
  • Hospital Pharmacy
  • Online 
  • Other Sales Channels

By distribution channel, the hypermarket or supermarket segment holds the highest market share, around 50% of the overall market. This dominance is predicted to remain during the forecast timeframe. However, the online store segment is also expected to grow significantly during the forecast period due to increasing awareness of the e-commerce sector and digital adoption in developing countries.

Floss Picks Market-By Geography:

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • The Middle East and Africa

Due to advancements in dental hygiene and dentistry goods, North America continues to lead the global Floss picks market and therefore is forecasted to retain this position is based on revenue creation in the forecast period. Throughout the projected timeframe, North America is estimated to hold the largest share of the dental floss market. Aspects such as the increase in the frequency of oral problems and the well-established healthcare systems are predicted to fuel the market in this area.

The market is proliferating due to the increased awareness of the relevance of dental hygiene to overall health in the world. The American Dental Association is well known for helping to spread awareness about the importance of proper dental hygiene across America and other countries. Furthermore, by giving insurance coverage that decreases consumers' additional expenditures for health and dental treatments, the Protection and Affordable Care Act has helped establish a structured and competitive industry for health insurance. The sector is likely to expand significantly over the projected period due to the factors mentioned above.

Moreover, owing to the increase in population responsiveness to oral care and increased flossing pick sales in the territory, Asia Pacific is anticipated to become the fastest-expanding flossing pick market during the projection timeframe.

COVID-19 Impact on the Floss Picks Market:

The COVID-19 pandemic has had both positive and negative impacts on many industries. Due to the strict government restrictions and regulations regarding the lockdown, the manufacturing and supply chain collapsed. The supermarkets and hypermarkets were restricted to remain closed. Still, the pandemic affects the Floss picks market as it is available in pharmacy stores, and there were no restrictions for the pharmacy stores. During the COVID-19 outbreak, there had been a lot more emphasis on oral health and keeping the hygiene of the teeth. The necessity of dental health has been emphasized through numerous studies and research by various organizations. The German Society of Dentistry and Oral Medicine has emphasized the significance of dental health and dentistry's systemic relevance, specifically during the COVID-19 outbreak. This is likely to have a favorable effect on the market's growth.

Recent Developments:

  • In October 2020, Oral-B introduced a new program to promote oral health awareness and a USD 1 million committed investment to increase the scope with practical solutions for improved dental health outcomes.

  • In June 2020, Colgate Palmolive Limited, one of the industry leaders in Dental Care, introduced Colgate This first-of-its-kind teledentistry interface enables patients to consult with dental professionals free of cost.

Major Key Players in the Market:

  • Procter & Gamble

  • Church & Dwight, Inc.

  • Johnson & Johnson

  • Peri-dent Limited

  • Ranir

  • High Ridge Brands Co

  • Eco-dent

  • Prestige Consumer Healthcare Inc

  • The Humble Co

  • Dr. Wild & Co. AG

Please wait. . . . Your request is being processed

Access the study in MULTIPLE FORMATS
Purchase options starting from $ 2500

Didn’t find what you’re looking for?

Need something within your budget?


Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us:

Click for Request Sample