As per our analysis report, the global Gift Wrapping Products Market is expected to reach USD 36,609.55 million by 2029 from USD 22,262 million in 2024, growing at a compound annual growth rate (CAGR) of 10.46% during the forecast timeline
Gift-wrapping paper is widely used and highly popular and looks typically rectangular and serves the purpose of wrapping gifts to conceal their contents. People mostly prefer packaging because of gift bags. These bags are manufactured from paper, fabric, or plastic and are designed to hold gifts. Gift bags are offered in various sizes and designs, often featuring convenient handles or straps for easy carrying.
The growing demand for gift-wrapping products from the e-commerce industry is majorly propelling the growth of the global market. As there has been a significant increase in availability and accessibility, the demand for gift-wrapping products has elevated. Furthermore, the growth of online gifting and personalized gift options is boosting demand for gift-wrapping products, often purchased and shipped through e-commerce platforms. The expansion of the gift-wrapping product market is closely tied to the growth and influence of e-commerce and online retail.
The increasing trend of personalized gift options creates opportunities for the demand for specialized and custom gift-wrapping products and contributes to the global market growth. Customers seek unique and personalized ways to present their gifts, often requiring customized and tailored packaging solutions. This rising popularity of personalized gifts creates opportunities for developing and supplying specialized gift-wrapping products that cater to individual preferences and occasions. Manufacturers and retailers can earn a huge profit in this trend by offering a wide range of customizable options, creating huge growth opportunities for the gift-wrapping products market.
Environmental concerns are one of the significant restraints to the growth of the global market. The trend towards environmentally friendly gift wraps slowly limits the demand for these products. These innovative alternatives are gaining popularity among consumers for their added benefits and features. Consequently, the demand for traditional gift-wrapping products is predicted to decrease. The gift-wrapping product market is facing challenges due to intense competition and the emergence of innovative sustainable packaging options. To stay competitive, manufacturers of gift-wrapping products may need to explore and invest in new packaging technologies and solutions that align with these evolving trends.
The gift-wrapping products market faced negative impacts from the household sector during the COVID-19 pandemic. As consumers focused more on essential products, the demand for gift-wrapping products in the market drastically declined. However, the e-commerce sector witnessed a surge in activity as consumers shifted towards online shopping which led to an increased demand for wrapping products to process and ship online purchases, which contributed to the growth of the gift-wrapping product market. The market experienced a gap between the demand and supply of gift-wrapping products, resulting in insufficient stock. This gap created delays in delivery times as manufacturers struggled to meet the increased demand. Despite the challenges, the market adapted to the changing circumstances and benefited from the growing e-commerce sector.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2022 to 2028 |
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Base Year |
2022 |
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Forecast Period |
2023 to 2028 |
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CAGR |
10.46% |
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Segments Covered |
By Packaging Type, Material, Product Type, Distribution Channel and Region |
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Various Analyses Covered |
Global, Regional, and Country Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, Asia Pacific, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Smurfit Kappa Group, Mondi Group, IG Design Group, DS Smith, Hallmark Cards Inc., Card Factory, Karl Knauer KG, Bayley’s Boxes, Valentina SRL and Shenzhen Tianya Paper Products. |
The primary segment dominated the gift-wrapping products market in 2022 and is expected to witness promising growth during the forecast period due to the rising demand for visually appealing and functional wrapping and rising emphasis on product presentation. The growing popularity of eco-friendly and sustainable primary packaging materials and the e-commerce boom are further contributing to segmental growth.
The tertiary packaging segment is predicted to account for a considerable share of the gift-wrapping product market during the forecast period. Tertiary packaging refers to the packaging used for transportation, storage, and logistics purposes and is usually larger-scale packaging designed to protect multiple units of primary or secondary packaging during shipping and distribution. Tertiary packaging can include cartons, pallets, crates, or containers used to organize and transport bulk quantities of gift-wrapping products. The growing demand for efficient and protective packaging for bulk gifts, logistics efficiency, rapid adoption of online gifting, rise in corporate gifting, and increasing usage of eco-friendly and recyclable materials in tertiary packaging are majorly driving the growth of the tertiary packaging segment in the worldwide market.
It is expected to grow considerably during the forecast period owing to the growing awareness about sustainability and the negative impacts of plastic packaging. Moreover, the growing environmental consciousness and the emerging trend of ethical gifting and eco-friendly celebrations are creating a demand for paper and paperboard packaging materials. The reckless disposal of man-made items, especially packaging, has caused significant environmental damage. Carelessly discarded waste often ends up in the wrong places, contributing to the problem.
The plastic segment is anticipated to account for a substantial share of the worldwide market during the forecast period owing to the convenience, versatility, and popularity of plastic materials. The cost-effectiveness, lightweight, and customizable options of plastic material are further boosting the growth rate of the plastic segment in the global market.
The use of wrapping paper can be traced back to ancient China, where it was first created in the second century BC. During the Southern Song period, paper envelopes called chih pao were used to encase gifts of money, which were then presented by the Chinese court to elected politicians. Gift wrapping has traditionally been found to influence the recipient's perception of the gift positively. Recent studies have revealed that neatly wrapped presents create higher expectations for the gift inside, leading the receivers to judge them more favorably.
A hypermarket is a bigger full-service supermarket that frequently contains banks, coffee shops, daycare facilities, insurance and financial services, mobile phone services, picture processing, video rentals, pharmacies, and gas stations. Customers are increasingly being offered gift certificates by supermarkets as an incentive to purchase more items. These gift certificates have grown in popularity as an option for special occasions such as birthdays, marriages, anniversaries, festivals, and other special events. As a result of this selling tactic, there is a huge demand for gift-wrapping items in supermarkets.
The specialty stores segment is another lucrative segment in the worldwide market and is projected to rise at a CAGR of 12.1% during the forecast period. The growing popularity of dedicated gift-wrapping specialty stores is majorly driving segmental growth.
Among the various types of gift-wrapping items, automated solutions are the industry leaders. Because of the increase in gifting occasions, the United States contributes considerably to worldwide sales. With their larger spending capacity, North American consumers prefer to buy pricey gifts that are tastefully wrapped to enhance the gift's appeal. Furthermore, beautiful boxes are increasingly being used for luxury gift products such as cosmetics and fragile glass objects that require cautious handling. The adoption of appealing designs on these cartons is critical in boosting demand for such items.
Due to the growing emphasis on traditional and seasonal gifting and the presence of a rich cultural history of gift exchange in Europe. Germany and the UK are expected to have the leading share of the European market during the forecast period.
The growing disposable income, increasing gifting culture, rapid urbanization, and increasing population are primarily driving the gift-wrapping products market in the Asia-Pacific region. The growing demand for Western-style gift packaging, increasing penetration of e-commerce, and rapid adoption of creative and innovative packaging designs in Asia-Pacific are further fuelling the growth rate of the Asia-Pacific region. China and India are predicted to hold the largest share of the APAC market during the forecast period.
Smurfit Kappa Group, Mondi Group, IG Design Group, DS Smith, Hallmark Cards Inc., Card Factory, Karl Knauer KG, Bayley’s Boxes, Valentina SRL, and Shenzhen Tianya Paper Products are some of the major players in the gift-wrapping products market.
In January 2023, Mondi expanded its innovative range of medium, high, and very high-barrier paper-based packaging, ensuring excellent product protection.
By Packaging Type
By Material
By Product Type
By Distribution Channel
By Region
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