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Global Hair Straightener Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Plate Type (Ceramics, Titanium, Tourmaline and Others), End User (Household/Personal and Commercial), Distribution Channel (Hypermarket/Supermarket, Specialty stores, Franchise Store and Online) and Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) – Industry Analysis (2024 to 2029)

Published: March, 2023
ID: 12100
Pages: 175
Formats: report pdf report excel report power bi report ppt

Global Hair Straightener Market Size (2024 to 2029)

The global hair straightener market is predicted to be valued at USD 10.84 billion by 2029 from USD 7.38 billion in 2024, growing at a CAGR of 8% from 2024 to 2029.

Following a jump in global hair grooming and styling expenditure, the market for hair styling equipment has seen tremendous expansion. Major players are constantly developing new products that allow individual consumers and experts in the salon industry to create fresh looks.

The global hair straightener market is predicted to grow over the next five years as people become more conscious of the importance of personal grooming and as the global urban population grows. The growing dual family income and, as a result, rising personal disposable income, increasing appearance consciousness, and growing corporate culture among women are further projected to drive the global hair straightener market forward.

Technological improvements will facilitate market expansion. By 2028, the worldwide hair straightener market will be driven by the rising working women population and rising beauty consciousness. The advantages provided by personal care appliances over conventional and manual methods, such as fast speed, efficiency, and convenience are driving the market expansion. The availability of a diverse variety of goods for various applications are fuelling the growth rate of the global market. Furthermore, the millennials' desire to keep up with the current beauty trends and the impacting beauty sector presents a large opportunity for market expansion throughout the forecast period.

Overheating and the possibility of hair damage with using hair straighteners is one of the key factors hampering the global market growth. The negative side effects such as split ends and hair damage from the excessive chemicals employed, would be a few restrictive factors for market expansion. Growing competition because of rising demand is the most significant obstacle. Lots of small new vendors have emerged, dwarfing the sales of the industry's behemoths.

Impact of COVID-19 on the hair straightener Market:

In order to combat the new coronavirus, manufacturing and supply chain operations have been halted. During the lockdown, however, demand has decreased dramatically. Government agencies have approved exemptions, allowing businesses to resume operations with safety procedures in mind. As a result of COVID-19, online sales of hairstyling goods are fast expanding as people avoid going to the salon and instead style their hair at home, a trend that is projected to continue in the projection period.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2023 to 2029

Base Year

2023

Forecast Period

2024 to 2029

CAGR

8%

Segments Covered

By Plate Type, End-user, Distribution Channel and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

 

This research report on the global hair straightener market has been segmented and sub-segmented into the following categories.

Global Hair Straightener Market - By Plate Type: 

  • Ceramics
  • Titanium
  • Tourmaline
  • Other

The ceramic segment is predicted to account for the leading share of the global market during the forecast period. Ceramic hair straighteners are the most popular straighteners among the target clients, despite the availability of other product kinds. Ceramic hair straighteners, as the name implies, are made up of ceramic plates. These ceramic plates are more efficient because they heat up quickly, uniformly distribute heat, and allow hair to glide through the iron without snags or damage. Ceramic irons use infrared technology to trap moisture directly into the hair cuticle, resulting in attractive, lustrous hair and, ultimately, meeting client needs. HIS Professional, Cloud Nine, Babyliss, and Chi are just a few of the well-known names in this market.

Global Hair Straightener Market - By End-User:

  • Household/Personal
  • Commercial

The commercial segment is anticipated to hold the major share of the global market during the forecast period. The average retail price of a commercial hair straightener is more than twice that of a personal hair straightener. As a result, commercial hair straighteners accounted for more than half of the global hair straightener market in 2020. The sector is expected to maintain its dominance throughout the forecast period, owing to the rising beauty salon industry and constant product advancements in the category.

Global Hair Straightener Market - By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Specialty stores
  • Franchise store
  • Online 

These stores offer a wide range of hair styling products, including both branded and private-label options. Furthermore, to generate larger revenue sales, these types of stores launch a number of major promotional and marketing events, such as customer loyalty programs, discounts, seasonal specials, and so on.

Global Hair Straightener Market - By Region:

  • North America
  • Europe 
  • Asia Pacific 
  • Latin America
  • Middle east and Africa

North America was the biggest regional segment in the global market in 2022 and the domination of the North American region in the worldwide market is expected to continue throughout the forecast period. The growing concerns of men's and women's about health, body image, self-grooming and hygiene across North America is one of the major factors propelling the growth of the North American market. The rising awareness of the significance of a comprehensive hair styling and care regimen and rising fashion trends and social media's influence on aesthetically pleasing looks are predicted to propel the industry forward.

Europe is another regional segment in the worldwide market with top contributor countries such as UK, Germany, and France. With the growing impact of the fashion industry through garments, make-up, and cosmetics, customers, particularly women, have become increasingly demanding about their hairstyles to keep up with the latest trends.

Asia-Pacific is estimated as the fastest-growing market in the world. One of the most important factors scaling demand is going to be increased sales in the Asia-Pacific area with a high-income population, which has led to an increase in appetite among the growing middle-class group. The fashion sector, which has a substantial presence in China, Japan, and South Korea, is mostly responsible for meeting regional demand. Some of the important trends projected to further fuel the market growth include innovation in terms of size, design, use, and implementation of social media marketing.

In Latin America, the Middle East, and Africa, the adoption of non-branded and Chinese items is mostly due to their high price. Nonetheless, consumers are developing a preference for branded products, and the demand for higher-quality goods is slowly but steadily increasing in developing countries.

KEY MARKET PLAYERS:

Companies such as Panasonic Corporation, Philips, Wahl Group, Andis, Tescom, The Procter & Gamble Company, Dyson Ltd, Conair Corporation, Spectrum Brands, Inc. and Beurer GmbH are playing the dominating role in the global hair straightener market.

With a significant number of local manufacturers, the market is moderately competitive. Product innovation, combined with expansion, is one of the primary tactics used by global players to stay ahead of the competition. The increasing demand for hair styling tools, particularly hair straighteners, in professional salons, followed by the personal use segment, has resulted in considerable growth in lightweight and compact hair styling equipment among consumers of various demographics. The items are designed with innovative designs that provide ergonomic benefits as well as convenience of carrying for users when traveling.

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FAQ's

What was the worth of the global hair straightener market in 2022?

The global hair straightener market was valued at USD 6.32 billion in 2022.

What factors are driving the growth of the hair straightener market?

Factors driving market growth include increasing beauty consciousness, rising disposable income, and advancements in hair straightening technology.

What are the major challenges facing the hair straightener market?

Challenges include increased competition, concerns about hair damage, and the need for continuous innovation to meet consumer demands.

What are the key players in the hair straightener market?

Panasonic Corporation, Philips, Wahl Group, Andis, Tescom, The Procter & Gamble Company, Dyson Ltd, Conair Corporation, Spectrum Brands, Inc. and Beurer GmbH are some of the key players in the global hair straightener market.

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