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Pulished Date September, 2021
ID: 12100
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Hair Straightener Market segmented by Plate Type (Ceramics, Titanium, Tourmaline, Other), By End User (Household/Personal, Commercial), By Distribution Channel (Hypermarket/Supermarket, Specialty stores, Franchise store, Online), and by Geography – Size, Share & Trends (2021-2026)

Pulished: September, 2021
ID: 12100
Pages: 145

Hair straightener market Share Trends and Forecast 2026:

Hair Straightener Market is valued at USD 5.51 billion in 2021 and is expected to grow at a CAGR of 6% during the forecast period 2021-2026.

Following a jump in global hair grooming and styling expenditure, the market for hair styling equipment has seen tremendous expansion. Major players are constantly developing new products that allow individual consumers and experts in the salon industry to create fresh looks.

The market is predicted to develop over the next five years as people become more conscious of the importance of personal grooming and as the global urban population grows. Furthermore, expanding dual family income and, as a result, rising personal disposable income, increasing appearance consciousness, and growing corporate culture among women are only a few of the significant reasons projected to drive the global hair straightener market forward.

Market Drivers and Restraints:

Technological improvements will facilitate market expansion. By 2026, the worldwide hair straightener market will be driven by the rising working women population and rising beauty consciousness. The advantages provided by personal care appliances over conventional and manual methods, such as fast speed, efficiency, and convenience, are a primary factor driving market expansion. The market's expansion would be aided by the availability of a diverse variety of goods for various applications over the forecast period. Furthermore, the millennials' desire to keep up with the current beauty trends and the impacting beauty sector presents a large opportunity for market expansion throughout the projection period.

The market may be restrained by overheating and the possibility of hair damage. However, hair straightening's negative side effects, such as split ends and hair damage from the excessive chemicals employed, would be few restrictive factors for market expansion.

Recent developments:

The increasing demand for hair styling tools, particularly hair straighteners, in professional salons, followed by the personal use segment, has resulted in considerable growth in lightweight and compact hair styling equipment among consumers of various demographics. The items are designed with innovative designs that provide ergonomic benefits as well as convenience of carrying for users when traveling.

Major challenges in the marketplace:

Growing competition as a result of rising demand is the most significant obstacle. Lots of new small vendors have emerged, dwarfing the sales of the industry's behemoths.

Competition in the marketplace:

With a significant number of local manufacturers, the market is moderately competitive. Product innovation, combined with expansion, is one of the primary tactics used by global players to stay ahead of the competition.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

By plate type, By end-user, By Distribution Channel

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Market Leaders Profiled

  • Panasonic Corporation
  • Philips
  • Wahl Group
  • Andis
  • Tescom
  • The Procter & Gamble Company
  • Dyson Ltd
  • Conair Corporation
  • Spectrum Brands, Inc
  • Beurer GmbH

Market segmentation:

Hair straightener market By plate type

  • Ceramics
  • Titanium
  • Tourmaline
  • Other

The Hair Straightener market is divided into ceramics, titanium, tourmaline, and other plate types. Ceramic hair straighteners are the most popular straighteners among the target clients, despite the availability of other product kinds. Ceramic hair straighteners, as the name implies, are made up of ceramic plates. These ceramic plates are more efficient because they heat up quickly, uniformly distribute heat, and allow hair to glide through the iron without snags or damage. Ceramic irons use infrared technology to trap moisture directly into the hair cuticle, resulting in attractive, lustrous hair and, ultimately, meeting client needs. HIS Professional, Cloud Nine, Babyliss, and Chi are just a few of the well-known names in this market.

Hair straightener market By end-user:

  • Household/Personal
  • Commercial

The average retail price of a commercial hair straightener is more than twice that of a personal hair straightener. As a result, commercial hair straighteners accounted for more than half of the global hair straightener market in 2020. The sector is expected to maintain its dominance throughout the forecast period, owing to the rising beauty salon industry and constant product advancements in the category.

Hair straightener market By Distribution Channel:

  • Hypermarket/Supermarket
  • Specialty stores
  • Franchise store
  • Online 

The market for hair straighteners is divided into two categories: offline and online. The offline store section includes hypermarkets/supermarkets, specialty stores, and franchisee stores. These stores offer a wide range of hair styling products, including both branded and private-label options. Furthermore, in order to generate larger revenue sales, these types of stores launch a number of major promotional and marketing events, such as customer loyalty programs, discounts, seasonal specials, and so on.

Hair straightener market-by geography:

North America was recorded as the largest hair straightener market with worth USD 1,918.67 million in 2020, and it is expected to grow at a CAGR of 1.66 percent over the next five years (2021-2026). The industry's primary aspect is men and women's growing concerns about health, body image, self-grooming, and hygiene. Growing awareness of the significance of a comprehensive hair styling and care regimen and rising fashion trends and social media's influence on aesthetically pleasing looks are predicted to propel the industry forward.

Europe is a major player in the market with top contributor countries like UK, Germany, and France. With the growing impact of the fashion industry through garments, make-up, and cosmetics, customers, particularly women, have become increasingly demanding about their hairstyles to keep up with the latest trends.

Asia-Pacific is estimated as the fastest-growing market in the world. One of the most important factors scaling demand is going to be increased sales in the Asia-Pacific area with a high-income population, which has led to an increase in appetite among the growing middle-class group. The fashion sector, which has a substantial presence in China, Japan, and South Korea, is mostly responsible for meeting regional demand. Some of the important trends projected to further fuel the market growth include innovation in terms of size, design, use, and implementation of social media marketing.

In Latin America, the Middle East, and Africa, the adoption of non-branded and Chinese items is mostly due to their high price. Nonetheless, consumers are developing a preference for branded products, and the demand for higher-quality goods is slowly but steadily increasing in developing countries.

COVID-19 impact on the hair straightener Market:

In order to combat the new coronavirus, the manufacturing and supply chain operations have been halted. During the lockdown, however, demand has decreased dramatically.

Government agencies have approved exemptions, allowing businesses to resume operations with safety procedures in mind. 

As a result of COVID-19, online sales of hairstyling goods are fast expanding as people avoid going to the salon and instead style their hair at home, a trend that is projected to continue in the projection period.

Major Key Players in the Market:

  • Panasonic Corporation
  • Philips
  • Wahl Group
  • Andis
  • Tescom
  • The Procter & Gamble Company
  • Dyson Ltd
  • Conair Corporation
  • Spectrum Brands, Inc
  • Beurer GmbH

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Hair Straightener Market, By plate type                         

                                6.1.1 Ceramics  

                                6.1.2 Titanium   

                                6.1.3 Tourmaline             

                                6.1.4 Other        

                                6.1.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.6 Y-o-Y Growth Rate Analysis             

                                6.1.7 Market Attractiveness Index          

                6.2 Hair Straightener Market, By end-user                           

                                6.2.1 Household/Personal           

                                6.2.2 Commercial            

                                6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis             

                                6.2.5 Market Attractiveness Index          

                6.3 Hair Straightener Market, By Distribution Channel                    

                                6.3.1 Hypermarket/Supermarket             

                                6.3.2 Specialty stores     

                                6.3.3 Franchise store     

                                6.3.4 Online       

                                6.3.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2021 - 2026)                            

                                7.2.1 By Country              



                                7.2.2 By plate type          

                                7.2.3 By end-user            

                                7.2.4 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By plate type          

                                7.3.3 By end-user            

                                7.3.4 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By plate type          

                                7.4.3 By end-user            

                                7.4.4 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By plate type          

                                7.5.3 By end-user            

                                7.5.4 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By plate type          

                                7.6.3 By end-user            

                                7.6.4 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 Panasonic Corporation                          

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Philips                           

                8.3 Wahl Group                

                8.4 Andis                             

                8.5 Tescom                        

                8.6 The Procter & Gamble Company                       

                8.7 Dyson Ltd                    

                8.8 Conair Corporation                  

                8.9 Spectrum Brands, Inc                             

                8.10 Beurer GmbH                          

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of Product, Application along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Global Hair Straightener Market By Region, From 2021-2026 ( USD Billion )
  2. Global Hair Straightener Market By plate type, From 2021-2026 ( USD Billion )
  3. Global Ceramics Market By Region, From 2021-2026 ( USD Billion )
  4. Global Titanium Market By Region, From 2021-2026 ( USD Billion )
  5. Global Tourmaline Market By Region, From 2021-2026 ( USD Billion )
  6. Global Other Market By Region, From 2021-2026 ( USD Billion )
  7. Global Hair Straightener Market By end-user, From 2021-2026 ( USD Billion )
  8. Global Household/Personal Market By Region, From 2021-2026 ( USD Billion )
  9. Global Commercial Market By Region, From 2021-2026 ( USD Billion )
  10. Global Hair Straightener Market By Distribution Channel, From 2021-2026 ( USD Billion )
  11. Global Hypermarket/Supermarket Market By Region, From 2021-2026 ( USD Billion )
  12. Global Specialty stores Market By Region, From 2021-2026 ( USD Billion )
  13. Global Franchise store Market By Region, From 2021-2026 ( USD Billion )
  14. Global Online  Market By Region, From 2021-2026 ( USD Billion )

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