Italy Food Service Market

Italy Food Service Market Size, Share, Growth (2023-2028):

Italy Food Service Market is determined to experience moderate growth to record a CAGR of about 1.24% throughout the calculated period (2023-2028).

Italy Food Service Market Overview:

The food service market in Italy is extremely fragmented because of the presence of several small players in the country. Influenced by western cuisine, the Italian market has a large part of chain stores, such as McDonald's, Burger King and Yum!. Mobile food services, such as the food truck industry, are also expanding in developing countries due to the increasing penetration of fast food restaurants. The Future growth and sustainability of their businesses, challenges related to government regulations and rising labor costs are creating enormous pressure on industry players. However, the implementation of the technology helps the players of the local food service industry to develop considerably, but the process is not without obstacles.

Recent Developments

• Reinhart Foodservice LLC’s purchase has been completed by Performance Food Group Co. (P.F.G.). The former company is a part of the Reyes family of companies and is among the USA's top five food service distributors.

• Imperial Dade, confirmed the acquisition of Wagner Supply Company, which reinforces the former’s presence in Texas, USA.

• US Foods confirmed the deal with Smart Foodservice Warehouse Stores, which functions with 70 small cash and transportation stores in many US states.

• NEOGEN Corporation announced the purchase of assets of Chilean company Magiar Chilena.

Italy Food Service Market Drivers and Restraints:

The continued growth of brand franchises, the increased demand for quality and healthy food and the booming digital marketing are just some of the factors that are increasing the restaurant market in Italy. Cafeterias and bars are emerging as one of the most important growth segments in the Italian food service market with growing preferences for coffee, soft drinks and alcoholic beverages. Additionally, cafes that offer affordable food products ranging from hot to cold foods create a greater willingness to spend. Many companies are investing to launch their points of sale in the country. For example, in 2018, the giant, Starbucks Coffee Company, launched its first point of sale in the country. With increasing urbanization and improved lifestyle, Italians increasingly prefer wine to other alcoholic beverages, increasing the activity of the country's wine bars. Although traditional full-service pizzerias and restaurants continue to be a standard option for dining with family and friends, Italian consumers are increasingly drawn to the exciting offer of new limited-service restaurants offering fast and fast service. These outlets have multiplied in recent years, especially in urban areas, and are located halfway between fast food and full service restaurants, focusing on supplying local specialties, ethnic or themed at a reasonable price. Moreover, with the surge in tourist activities, Italy remains the third largest food service market in Europe. Lombardy, Lazio and Campania accounted for the prominent number of catering establishments in the country.

Italy Food Service Market Segmentation:

By Place type,

• Full Service Restaurants

• Quick Service Restaurants

• Food Junctions Cafeterias/buffets

• Bars and Managed Food Service

Among these, full-service restaurants held the highest portion of the local market share in the review period and are foreseen to develop with a notable CAGR in the coming years. In addition, the market percentage of fast food restaurants is increasing because of rapid urbanization and the hectic lifestyle of the population living in metropolitan locales. The rising trend in mobile restaurants, such as food trucks, is also promoting the expansion of the food service industry in Italy. Implementing strict government regulations is forcing restaurateurs to concentrate more on the quality of their foods and services. Several players in the Italy food service industry are investing more on digital media marketing and other innovative strategies to put exceptional quality in the spotlight. Moreover, the concept of personalization is among of the significant factors encouraging industry players to develop more revenue from fitness freaks and nutrition-aware consumers.

By end-user

• Industrial Premises

• Commercial and Office Premises

• Hospital & Nursing Homes

• Educational Premises (Colleges, Universities, Schools)

• In-transit Food Service (Airlines, Trains)

• Sports Centers/Malls)

Regional Analysis:

The increasing frequency of Italians in restaurants greatly benefits the country's food service sector. According to FIPE, around 39 million people in Italy consumed food in restaurants in 2016, which represented around 35% of the total income generated by food intake in the country. There are 34 million consumers that eat lunch during the week while the number of people that prefer outside dinner remained around 2 million. Italy has more restaurants per sq.km than any other country in the world, which represents a prosperous market for food services in the country.

Key Players

1. McDonald’s

2. Pizza Hut

3. Gruppo Sebeto

4. Lagardère Food Services SRL

5. CAMST