Latin America Nonwoven Fabrics Market Report

Latin America Nonwoven Fabrics Market Size

The Latin America Nonwovens fabrics market is projected to grow from USD 4.16 billion in 2024 to USD 6.62 billion by 2033, growing at a CAGR of 5.30%.

Nonwoven fabrics are engineered materials made from fibers bonded together through mechanical, thermal, or chemical processes. Unlike traditional woven textiles, nonwoven fabrics offer unique properties such as high absorbency, breathability, and cost-effectiveness, making them ideal for use in hygiene products, medical supplies, filtration systems, agriculture, and industrial applications.

Moreover, the adoption of nonwoven technologies has been growing steadily across Latin American countries due to rising demand in the healthcare and consumer goods sectors. As per national trade associations in Brazil and Mexico, domestic manufacturers have increasingly invested in advanced production lines to meet local and export needs, particularly in response to global health crises that heightened awareness around disposable protective wear and hygiene essentials.

While the region's nonwoven fabric production remains smaller compared to Asia and Europe, its strategic location, expanding manufacturing capabilities, and government initiatives aimed at boosting local industries are contributing to a dynamic growth trajectory.

MARKET DRIVERS

Expansion of the Healthcare and Hygiene Sector

The rapid expansion of the healthcare and hygiene sector, which has seen heightened investment and consumption since the pandemic, is one of the primary drivers of the Latin American nonwoven fabrics market. Nonwoven fabrics serve as critical components in the production of surgical gowns, face masks, gloves, wound dressings, and disposable underpads, all of which have become essential in hospitals, clinics, and homecare settings. In addition, according to the Brazilian Association of Personal Hygiene, Perfumery, and Cosmetics (ABIHPEC), consumer spending on hygiene products such as wet wipes, feminine hygiene items, and baby diapers rose, further stimulating demand for nonwoven raw materials.

Rising Demand in Industrial and Agricultural Applications

The increasing utilization of these materials in industrial and agricultural applications, where their durability, moisture resistance, and cost-efficiency offer distinct advantages over traditional textiles, is another significant driver of the Latin American nonwoven fabrics market. In the agricultural sector, nonwoven fabrics are widely used for crop protection, soil stabilization, and greenhouse coverings. Also, farmers in Brazil and Argentina have increasingly adopted nonwoven agrotextiles to enhance yield efficiency while protecting crops from pests and extreme weather conditions. These materials help reduce reliance on chemical pesticides and support sustainable farming practices. Meanwhile, in industrial settings, nonwovens are being integrated into filtration media, automotive components, and construction materials. Similarly, in Brazil, the construction sector has embraced geotextiles made from nonwoven polymers for road reinforcement and drainage solutions, enhancing infrastructure resilience.

MARKET RESTRAINTS

Limited Local Raw Material Supply and Dependency on Imports

The limited availability of raw materials such as polypropylene, polyester, and viscose within the region, leading to a heavy reliance on imports from North America and Asia, is a key restraint facing the Latin American nonwoven fabrics market. This dependency increases production costs and exposes manufacturers to price volatility in global polymer markets. Countries like Colombia and Peru must import a notable share of their fiber feedstock, making them vulnerable to fluctuations in international prices and logistical disruptions. Moreover, as per the Brazilian Chemical Industry Association (ABIQUIM), geopolitical tensions and supply chain bottlenecks during 2022–2023 led to sharp increases in resin prices, directly affecting profit margins for nonwoven producers. This challenge limits the ability of Latin American manufacturers to compete on cost with Asian suppliers who benefit from localized raw material access and economies of scale.

Environmental Concerns and Regulatory Pressures

Environmental concerns surrounding the disposal and recyclability of synthetic nonwoven fabrics pose another major restraint on the Latin American nonwoven fabrics market. As awareness about plastic waste pollution grows, regulatory bodies and consumers are pushing for greater sustainability in product design and manufacturing.

According to the United Nations Environment Programme (UNEP), several Latin American countries have introduced policies aimed at reducing single-use plastics, including certain types of nonwoven products such as disposable wipes and packaging materials. These regulatory and social pressures are reshaping industry dynamics, requiring companies to balance growth with environmental responsibility.

MARKET OPPORTUNITY

Growth in Sustainable and Biodegradable Nonwoven Solutions

The development and adoption of sustainable and biodegradable alternatives to conventional synthetic fibers is one of the most promising opportunities for the Latin American nonwoven fabrics market. With increasing environmental awareness and regulatory scrutiny, manufacturers are exploring plant-based and compostable materials to align with global sustainability trends.

According to the International Fiber Journal, research institutions in Brazil and Argentina have been actively developing nonwoven fabrics derived from natural fibers such as jute, sisal, cornstarch, and cellulose. These bio-based materials offer similar performance attributes to petroleum-derived nonwovens but decompose more easily, reducing landfill burden and microplastic contamination. Consumer demand for eco-friendly products is also rising, particularly among younger demographics in urban centers. As brands across the hygiene, fashion, and food packaging sectors seek to improve their environmental footprint, the shift toward sustainable nonwoven fabrics presents a significant growth avenue for Latin American producers aiming to capture both regional and international markets.

Expansion of Domestic Manufacturing and Export Potential

The expansion of domestic manufacturing capacity and the growing potential for exports to neighboring regions present another potential opportunity for the Latin American nonwoven fabrics market. Historically reliant on imports from Asia and Europe, countries such as Brazil, Mexico, and Chile are now investing in local production facilities to reduce dependence on foreign suppliers and enhance supply chain resilience. Mexico, too, has emerged as a regional production hub, leveraging its proximity to the U.S. market and participation in trade agreements such as USMCA.

MARKET CHALLENGES

Technological Gaps and Limited R&D Investment

The technological gap between regional manufacturers and global leaders in nonwoven production, particularly in Asia and Western Europe, is a significant challenge confronting the Latin American nonwoven fabrics market. Many Latin American producers still rely on outdated machinery and processes, limiting their ability to produce high-value specialty nonwovens used in advanced medical, filtration, and technical applications. Most companies operate with minimal innovation budgets, relying instead on imported technologies and second-hand equipment from developed markets. This lack of technological advancement affects not only product quality but also competitiveness in terms of performance and customization. As per the Brazilian National Council for Scientific and Technological Development (CNPq), collaboration between academic institutions and the private sector remains limited, slowing the pace of innovation in fiber engineering, bonding techniques, and functional finishes.

Intense Competition from Global Suppliers

Global suppliers, particularly from large-scale manufacturers in China, India, and South Korea, which dominate the industry with low-cost production models and extensive distribution networks, are the strongest competition to the Latin American nonwoven fabrics market.

Also, nearly 60% of nonwoven fabric imports in the region come from Asia, where economies of scale allow producers to offer highly competitive pricing. This makes it difficult for local manufacturers to match the cost efficiencies of their international counterparts, especially in commodity-grade products such as spunbond and SMS (spunbond-meltblown-spunbond) fabrics.

REPORT COVERAGE

SEGMENTAL ANALYSIS

By Product Insights

The disposable nonwoven fabrics segment led the Latin America nonwoven fabrics market by accounting for 65.3% the total value in 2024. This dominance of the segment is primarily attributed to the widespread use of disposable nonwovens in hygiene, healthcare, and personal protective equipment (PPE) applications. The surge in demand for single-use medical products such as surgical gowns, masks, and drapes is another key factor driving the growth of the disposable nonwoven fabrics segment. In addition, consumer demand for hygiene products such as baby diapers, feminine hygiene pads, and wet wipes has grown steadily. Mexico also experienced similar trends, with increasing adoption of disposable wipes and sanitary products among middle-class consumers.

The durable nonwoven fabrics segment is emerging as the fastest-growing segment within the Latin America nonwoven fabrics market and is projected to expand at a CAGR of 7.4% during the forecast period. This rapid growth of the segment is largely driven by increasing usage in industrial and technical applications such as automotive components, construction materials, and agricultural textiles. In Brazil, durable nonwovens are being integrated into geotextiles for road infrastructure projects, where they provide soil stabilization and drainage benefits. The automotive sector is another key contributor, particularly in Mexico, where vehicle manufacturers are adopting nonwoven composites for interior components like seat covers, insulation panels, and trunk liners due to their lightweight and cost-effective properties. Moreover, durable nonwovens are gaining traction in agriculture, where they are used for crop protection and greenhouse coverings.

By Material Insights

The polypropylene-based nonwoven fabrics segment dominated the Latin American nonwoven fabrics market by capturing an estimated 76.6% of total material consumption in 2024. This dominance of the soother segment is driven by polypropylene's versatility, cost-effectiveness, and compatibility with various manufacturing processes such as spunbonding and meltblown techniques. Its extensive use in disposable hygiene and medical products is also contributing to the growth of the polypropylene-based nonwoven fabrics segment. Spunbond and SMS (spunbond-meltblown-spunbond) nonwovens made from polypropylene are widely used in face masks, surgical gowns, and absorbent hygiene products. Also, polypropylene is favored in filtration and packaging applications due to its high tensile strength and moisture resistance. In Mexico, the automotive and electronics sectors have adopted polypropylene-based nonwovens for air filters and cleanroom applications, contributing to higher industrial consumption.

The polyethylene terephthalate (PET)-based nonwoven fabrics segment is the fastest-growing material segment in the Latin American nonwoven fabrics market and is expanding at a CAGR of 8.2%. This growth of the segment is primarily fueled by rising environmental awareness and the push toward sustainable and recyclable textile solutions. PET nonwovens are increasingly being used in durable applications such as automotive interiors, furniture upholstery, and industrial filtration due to their excellent thermal stability and mechanical strength. In Brazil, several companies have started incorporating recycled PET fibers into nonwoven production, aligning with national sustainability goals. Mexico has also seen a surge in PET nonwoven adoption, particularly in the automotive sector. Moreover, PET nonwovens are gaining traction in the apparel and home textiles industries, where their durability and aesthetic appeal make them suitable for reusable products.

COUNTRY-LEVEL ANALYSIS

Brazil

Brazil held the largest share in the Latin American nonwoven fabrics market and accounted for 36.3% of regional consumption in 2024. Positioned as both a major producer and consumer, Brazil hosts a well-established textile and chemical industry that supports domestic nonwoven fabric manufacturing. The country’s nonwoven fabric demand is primarily driven by the healthcare, hygiene, and industrial sectors. Brazil has also been investing in advanced nonwoven technologies, particularly in geotextiles for infrastructure development.

Mexico

Mexico is positioned as a key manufacturing hub. Mexico leverages its proximity to the U.S. and participation in trade agreements such as USMCA to support both domestic and export-oriented production. The country’s nonwoven fabric demand is driven by the medical, automotive, and filtration industries. In addition, Mexico has emerged as a regional exporter of nonwoven-based medical supplies and industrial textiles. With ongoing investments in production capacity and technological upgrades, Mexico continues to strengthen its position in the Latin American nonwoven fabrics landscape.

Argentina

Argentina is positioning itself as a growing player in regional consumption. The primary driver of nonwoven fabric demand in Argentina is the healthcare sector, which has seen increased government spending on medical supplies and protective equipment. Moreover, Argentina’s industrial sector has shown rising interest in nonwoven-based filtration and insulation materials, particularly in food processing and pharmaceutical manufacturing. Though still modest compared to Brazil and Mexico, Argentina’s nonwoven fabric demand is steadily increasing, supported by evolving healthcare policies and expanding industrial modernization efforts.

Chile

Chile represents a smaller yet stable segment of the Latin American nonwoven fabrics market. Unlike larger markets, Chile does not utilize nonwoven fabrics extensively in mass production but focuses on specialized applications such as medical disposables, filtration, and industrial textiles. Besides, Chile has shown growing interest in nonwoven-based agricultural textiles, particularly in vineyards and fruit orchards where UV-resistant covers help protect crops from extreme weather conditions. The Inter-American Institute for Cooperation on Agriculture (IICA) documented increased adoption of these materials in 2023, especially in central and southern regions. Despite its relatively minor market size, Chile maintains consistent nonwoven fabric consumption patterns, supported by premium healthcare applications and niche industrial uses.

Rest of Latin America

The Rest of Latin America (ROLA), encompassing countries such as Colombia, Peru, Ecuador, and Central American nations, collectively accounts for a notable share of the regional nonwoven fabrics market. This diverse group exhibits varied levels of production and consumption, with Colombia emerging as a key player in the region. Colombia has been actively expanding its nonwoven fabric production capabilities, particularly in the hygiene and medical sectors. Peru and Ecuador have also shown rising interest in nonwoven-based products, particularly in sanitation programs and public health initiatives. Central American nations, particularly Guatemala and Costa Rica, are leveraging their strategic locations to develop small-scale nonwoven fabric production for niche applications.

KEY MARKET PLAYERS

Ahlstrom, MITSUI & CO., LTD., Polymer Group Incorporation, Asahi Kasei Corporation, Fiberwebindia Ltd., Avgol Industries 1953 Ltd, First Quality Enterprises, Inc., Providencia, PFNonwovens Holding s.r.o., Fibertex. Are the market players that are dominating the Latin American nonwovens fabrics market?.

Top Players In The Market

Toray Industries (Regional Presence through Joint Ventures)

Toray Industries, a global leader in synthetic fibers and textiles, has established a strong foothold in the Latin American nonwoven fabrics market through strategic partnerships and joint ventures. The company supports regional growth by supplying advanced nonwoven technologies and raw materials to local manufacturers. Toray’s focus on innovation and sustainability aligns with evolving consumer and industrial needs, particularly in hygiene and medical applications. Its presence enhances the technical capabilities of local producers and strengthens Latin America's integration into the global nonwoven supply chain.

Avgol (Major Player in Disposable Hygiene Nonwovens)

Avgol is a key participant in the Latin American nonwoven fabrics market, specializing in spunbond and SMS (spunbond-meltblown-spunbond) nonwovens used extensively in disposable hygiene products. The company plays a crucial role in supporting regional demand for baby diapers, feminine care, and adult incontinence products. Avgol collaborates closely with major consumer goods companies operating in Latin America, ensuring consistent product quality and supply reliability. Its commitment to technological advancement and sustainable manufacturing enhances its influence in both regional and international markets.

Suflair Group (Emerging Regional Manufacturer)

Suflair Group is one of the leading regional manufacturers of nonwoven fabrics, particularly in Brazil and Argentina. With a focus on cost-effective production and localized distribution, Suflair serves diverse sectors including healthcare, filtration, and industrial textiles. The company contributes significantly to reducing import dependency by offering competitive domestic alternatives. Suflair’s investments in capacity expansion and process optimization have positioned it as a growing force in Latin America’s evolving nonwoven landscape.

Top Strategies Used By Key Market Participants

One of the primary strategies adopted by key players in the Latin American nonwoven fabrics market is technology transfer and localization of production. Companies are investing in advanced manufacturing techniques such as spunmelt, hydroentanglement, and thermal bonding to enhance product performance while reducing reliance on imported materials.

Another crucial approach is strategic partnerships and joint ventures, where global firms collaborate with local producers to expand their regional footprint. These alliances help in navigating regulatory landscapes, improving supply chain efficiency, and tailoring products to meet specific market demands in hygiene, medical, and industrial applications.

Lastly, firms are focusing on product diversification and sustainability initiatives to align with global environmental trends. This includes developing biodegradable and recycled fiber-based nonwovens, integrating circular economy principles, and promoting eco-friendly alternatives that cater to evolving consumer preferences and regulatory requirements in Latin America.

COMPETITION OVERVIEW

The Latin American nonwoven fabrics market features a competitive environment shaped by the coexistence of multinational corporations, regional manufacturers, and local producers. While global players bring advanced technologies and extensive supply chains, domestic firms leverage proximity and adaptability to cater to niche applications and regional preferences.

Competition is intensifying as demand grows across hygiene, healthcare, automotive, and industrial sectors. Established international firms often dominate large-scale production, particularly in high-performance and technical nonwovens, whereas smaller regional players focus on cost-effective solutions tailored to local industries.

Market participants face increasing pressure to innovate, improve sustainability, and comply with evolving regulations. Consumer awareness around hygiene and environmental impact is driving demand for eco-friendly and biodegradable alternatives, prompting companies to invest in green technologies and recyclable materials.

Also, trade dynamics, raw material availability, and government policies play a significant role in shaping competitive positioning. As Latin American countries continue to develop their textile and chemical industries, competition is expected to further evolve, requiring companies to balance affordability, quality, and sustainability to maintain relevance and drive long-term growth.

RECENT HAPPENINGS IN THE MARKET

• In February 2023, Avgol announced a new partnership with a leading Brazilian hygiene product manufacturer to supply high-quality SMS nonwoven fabric for baby diaper and feminine hygiene lines, strengthening its regional presence and reinforcing supply chain reliability.
• In August 2023, Suflair Group expanded its production facility in Argentina to increase the output of polypropylene-based nonwovens, aiming to meet rising domestic demand in medical and industrial applications while reducing reliance on imports.
• In January 2024, Toray Industries launched a joint initiative with a Mexican research institute to develop bio-based nonwoven materials suitable for packaging and disposable products, aligning with regional sustainability goals and expanding its technology portfolio in Latin America.
• In May 2024, Fitesa, a global supplier of nonwoven materials, entered into a long-term agreement with a Chilean distributor to enhance its reach in South America, particularly in the hygiene and healthcare segments, boosting accessibility for regional customers.
• In October 2024, Domtar Corporation initiated a pilot program in Colombia to introduce compostable wipes made from plant-based nonwoven fibers, targeting environmentally conscious consumers and supporting broader efforts toward sustainable textile alternatives in Latin America.

MARKET SEGMENTATION

This research report on the Latin American nonwoven fabrics market is segmented and sub-segmented into the following categories.

By Product

• Durables
• Disposable

By Material

• Polypropylene
• Polyethylene Terephthalate
• Polymer
• Rayon
• Wood Pulp
• BICO
• Others

By Technology

• Spunlaid
• Drylaid
• Wetlaid
• Airlaid

By Application

• Medical & Hygiene
• Construction & Geotextile
• Upholstery
• Filtration
• Automobile
• Garments
• Others

By Country

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Others