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Pulished Date April, 2021
ID: 10604
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Lipstick Market Segmentation By Product (Shimmer, Matte, Glossy, Satin/Sheer, Metallic, Luminous, Natural, Crème), By Applicator (Lipstick Cream, Lipstick Palette, Lipstick Pencil, Lipstick Tube/Stick, Liquid Lipstick), By Age (Under 20, 20-30, 31-50, Over 50), By Distribution Channel (Offline and Online), By Region, And Forecast 2021-2026

Pulished: April, 2021
ID: 10604
Pages: 175

Lipstick Market Share Size and Forecast 2021-2026:

The global lipstick market was esteemed at $9.2 billion in 2021 and is likely to develop at a CAGR of 6.6% during the foreseen period of 2021-2026. Lipstick can be characterized as a cosmetic item that is comprised of oils, waxes, shades, and emollients. This cosmetic item is applied to have the option to give tone, protection, just as a surface to the lips. Lipsticks generally, in view of the organization, arrived in an assortment of tones. Lipstick is a cosmetic item containing shades, oils, waxes, and emollients that apply shading, surface, and protect the lips. Lipsticks additionally go about as a sort of lip ointment, by giving lip emollients, by adding the two hydrations just as shading to the lips. Lipstick is frequently, however not only worn by ladies and can be characterized as one of the most ordinarily utilized cosmetics items on the globe.

Lipstick Market Drivers:

Rising awareness with respect to individual makeup and appearance among youthful female purchasers over the world is anticipated to be one of the key drivers. Besides, expanding the buying power of the female population because of the rising ladies workforce is required to fuel the item's interest sooner rather than later. Rising wellbeing awareness among the purchasers and mindfulness about the advantages of natural makeup is boosting the interest in regular and natural lip shading items. More concentration of anti-oxidants in normal and natural items helps in fixing the damage of skin cells. This useful component is required to incite the item's utilization soon. Organizations including Antipodes and Origins Natural Resources, Inc. dispatched natural and colors based on flowers in 2021.

In the course of recent years, lip powder has received huge visibility over the world. The matte finish and lightweight highlights of this item have been driving the market. The presence of coconut oil, glycerin, and vitamin E that hydrates skin is a key factor driving the item's interest. Besides, it remains longer than customary lipsticks.

Recent Developments:

July 2021, Lakmé Cosmetics dispatched Matte Melt Liquid Lip Color in different shades including peach rose, mulberry feast, red smoke, firestarter red, and vintage pink.

December 2021, Zara dispatched its new assortment of matte fluid lip tones. This product offering has a smooth surface, which keeps the lip from drying.

June 2021, L'Oréal S.A. dispatched Color Riche Shine lipsticks, which is a non-clingy, shiny completion, and agreeable wear item accessible in a wide scope of tones.




Market Size Available

2021 – 2026

Base Year


Forecast Period

2021 - 2026



Segments Covered

Applicator Insights, Age Insights, Distribution Channel Insights, Product Insights

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

L'Oréal S.A., Shiseido Company, Limited, The Estée Lauder Companies Inc., Coty, Inc., Revlon, Inc., Avon Products, Inc., AmorePacific Corporation, Oriflame Holding AG, Chanel S.A., and Christian Dior SE.

Lipstick Market Segmentation:

Applicator Insights:

In view of the applicator, the tube/stick segment controlled the market in 2021, representing 60.9% of the worldwide income. Shopper slightly prefers this instrument because of its simple application and simple advantageous carry features. Then again, the fluid section is extended to enlist the quickest CAGR of 7.9% from 2021 to 2026. Developing patterns of matte finish and sparkle finish items has been quickening the development of the liquid lipstick market.

Age Insights:

People aged under 20 years ruled the market in 2021, representing over 30.0% of the worldwide income. This age bunch is generally online via web-based media, including fashion blogs, YouTube, and Instagram, which is a critical marketing foundation of the cosmetics makers. Subsequently, the buying choice of this youthful shopper bunch is to a great extent affected by web-based media marketing efforts. Besides, customers that are under 20 are keener on trying different things with new items.

Distribution Channel Insights:

The offline sales channel accounted for the leading portion, representing 85% of overall income in 2021. Among the offline channels, hypermarkets and supermarkets are developing altogether over the world. There is a moving shopper inclination towards hypermarkets and supermarkets from the traditional retail shops because of the wide exhibit of brands accessible with various value points. A portion of the makers including Avon Products, Inc., Oriflame, Amway, NuSkin, and Mary Kay has grown tremendously through direct deals channels.

Product Insights:

Starting at 2021, shine lip colors held the biggest portion of over 35.0% of the complete income. The high moisture component in this item makes it more agreeable to wear on lips. Sparkle completed lip tones are likewise simpler to eliminate when contrasted with matte cream and long-wearing lip tones. Accordingly, this item has gained huge visibility and popularity as ordinary wear cosmetics. Sparkle lip tones are reasonable for both daytime and evening looks. Besides, the manufacturers of this market offer a wide scope of tones in these gleam-completed lip tones.

Regional analysis:

Starting at 2021, Europe ruled the market, representing 31.0% of the worldwide income. U.K., Germany, France, Italy, Poland, and Spain are the noticeable markets of this area. Moving shopper inclination towards natural lip tones because of developing worries over unsafe impacts of compound-based beautifying agents is a key driving element. Moreover, interest in lip tones among youth customers is ascending in this locale to get a popular and stylish look.

Asia Pacific is supposed to enroll the quickest CAGR of 11.0% from 2021 to 2026. Quick urbanization in the non-industrial nations including China, India, Malaysia, and Taiwan has been powering the interest for extravagance individual consideration item over the locale. Developing entrance of worldwide brands is supposed to influence the market development emphatically soon. Moreover, inventive and alluring bundling is foreseen to extend the buyer base of the market in this area.

Key market players:

Key manufacturers include L'Oréal S.A., Shiseido Company, Limited, The Estée Lauder Companies Inc., Coty, Inc., Revlon, Inc., Avon Products, Inc., AmorePacific Corporation, Oriflame Holding AG, Chanel S.A., and Christian Dior SE.

Covid-19 impact on lipstick market:

The Beauty and Personal Care (BPC) industry has seen a decrease due to the rise of the coronavirus pandemic, yet the effect isn't as extreme as observed in different businesses. Even though optional spending has decreased, the BPC market has seen a consumer behavioral shift towards protected and dependable items. Items that have a lower danger of pollution inferable from automation and longer time spans of usability helping the rationing of purchaser supplies are required to come out soon. Brands are additionally putting efforts in improving their supply chain regarding fortifying their E-trade channel alongside offering at-home wellbeing items, which are exceptionally fit in this unstable business environment.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods  

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends  

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Lipstick Market, By Product                 

                                6.1.1 Shimmer  

                                6.1.2 Matte        

                                6.1.3 Glossy       

                                6.1.4 Satin/Sheer            

                                6.1.5 Metallic    

                                6.1.6 Luminous 

                                6.1.7 Natural     

                                6.1.8 Crème       

     6.1.9 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.10 Y-o-Y Growth Rate Analysis           

                                6.1.11 Market Attractiveness Index        

                6.2 Lipstick Market, By Applicator                            

                                6.2.1 Lipstick Cream       

                                6.2.2 Lipstick Palette      

                                6.2.3 Lipstick Pencil         

                                6.2.4 Lipstick Tube/Stick               

                                6.2.5 Liquid Lipstick         

6.2.6 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.7 Y-o-Y Growth Rate Analysis             

                                6.2.8 Market Attractiveness Index          

                6.3 Lipstick Market, By Age                         

                                6.3.1 Under 20  

                                6.3.2 20-30         

                                6.3.3 31-50         

                                6.3.4 Over 50     

     6.3.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.6 Y-o-Y Growth Rate Analysis             

                                6.3.7 Market Attractiveness Index          

                6.4 Lipstick Market, By Distribution Channel  

                                6.4.1 Offline      

                                6.4.2 Online       

    6.4.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

7. Geographical Landscape                                         

  7.1 Global Identity Governance and Administration Market, by Region  

                7.2 North America - Market Analysis (2021- 2026)  

                                7.2.1 By Country              



                                7.2.2 By Product              

                                7.2.3 By Applicator          

                                7.2.4 By Age      

                                7.2.5 By Distribution Channel     

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Product              

                                7.3.3 By Applicator          

                                7.3.4 By Age      

                                7.3.5 By Distribution Channel     

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Product              

                                7.4.3 By Applicator          

                                7.4.4 By Age      

                                7.4.5 By Distribution Channel     

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Product              

                                7.5.3 By Applicator          

                                7.5.4 By Age      

                                7.5.5 By Distribution Channel     

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Product              

                                7.6.3 By Applicator          

                                7.6.4 By Age      

                                7.6.5 By Distribution Channel     

8. Key Player Analysis                                    

                8.1 L'Oréal S.A                  

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Shiseido Company, Limited                 

                8.3 The Estée Lauder Companies Inc                      

                8.4 Coty, Inc                      

                8.5 Revlon, Inc                  

                8.6 Avon Products, Inc                  

                8.7 AmorePacific Corporation                    

                8.8 Oriflame Holding AG                               

                8.9 Chanel S.A                  

                8.10 Christian Dior SE                     

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and also identify the regions that are still untapped
  • The segment-level analysis in terms of By technology and along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis, and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies, and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Lipstick Market By Region, From 2021-2026 ( USD Billion )
  2. Global Lipstick Market By Product, From 2021-2026 ( USD Billion )
  3. Global Shimmer Market By Region, From 2021-2026 ( USD Billion )
  4. Global Matte Market By Region, From 2021-2026 ( USD Billion )
  5. Global Glossy Market By Region, From 2021-2026 ( USD Billion )
  6. Global Satin/Sheer Market By Region, From 2021-2026 ( USD Billion )
  7. Global Metallic Market By Region, From 2021-2026 ( USD Billion )
  8. Global Luminous Market By Region, From 2021-2026 ( USD Billion )
  9. Global Natural Market By Region, From 2021-2026 ( USD Billion )
  10. Global Crème Market By Region, From 2021-2026 ( USD Billion )
  11. Global Lipstick Market By Applicator, From 2021-2026 ( USD Billion )
  12. Global Lipstick Cream Market By Region, From 2021-2026 ( USD Billion )
  13. Global Lipstick Palette Market By Region, From 2021-2026 ( USD Billion )
  14. Global Lipstick Pencil Market By Region, From 2021-2026 ( USD Billion )
  15. Global Lipstick Tube/Stick Market By Region, From 2021-2026 ( USD Billion )
  16. Global Liquid Lipstick Market By Region, From 2021-2026 ( USD Billion )
  17. Global Lipstick Market By Age, From 2021-2026 ( USD Billion )
  18. Global Under 20 Market By Region, From 2021-2026 ( USD Billion )
  19. Global 20-30 Market By Region, From 2021-2026 ( USD Billion )
  20. Global 31-50 Market By Region, From 2021-2026 ( USD Billion )
  21. Global Over 50 Market By Region, From 2021-2026 ( USD Billion )
  22. Global Lipstick Market By Distribution Channel, From 2021-2026 ( USD Billion )
  23. Global Offline Market By Region, From 2021-2026 ( USD Billion )
  24. Global Online Market By Region, From 2021-2026 ( USD Billion )

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