Maltitol Market

Global Maltitol Market Size (2024 to 2029):

Maltitol Market share value in 2024 was 239.74 million, and it is expected to grow at a CAGR of 6.00% during the forecast period 2024-2029 to reach USD 320.83 million by 2029.

Maltitol is naturally found in various fruits and vegetables and is used as a natural sugar substitute. In chemical language, maltitol is known as 4-O-glucopyranosyl-D-sorbitol. Maltitol is a water-soluble carbohydrate. It has properties similar to sucrose. Maltitol is used as a sugar substitute that can provide 70-90% sweetness as sucrose. It is a sugar alcohol. Hence maltitol is used in the food and beverage industry and pharmaceutical industry. This is also used in the oral-care industry as it helps to maintain tooth health. It is of low calories than normal sugar, hence helps in weight loss as well. The use of maltitol in these industries is approved by various government authorities such as WHO, the European Union, etc. Maltitol and Maltitol syrups are eligible to use and also approved by USFDA. Maltitol has less glycemic index when compared to sugar. 

The increase in research and development in the industry to boost the manufacturing of the end product and also new product launches based on the consumer's preference is creating opportunities in the global maltitol market over the forecasting period. For instance, Luker Chocolate introduced their new line of sweeteners. The introduction of a new product line was motivated by client and consumer demand. The launch of such products will give consumers nutritious options that are good for their bodies while still being a delightful treat. The variations in food preference and increase in spending pattern is also creating lucrative opportunities for the market over the projected period.

Global Maltitol Market Drivers: 

The increase in the prevalence of chronic diseases, such as diabetes, cardiac diseases, etc., across the world is one of the major driving factors in the growth of the global maltitol market. The major reason behind all these diseases is the increase in incidences of obesity. For instance, according to the World Health Organisation, 13% of individuals 18 years and older were obese in 2016, and 39% of adults overall were overweight. This increases the maltitol demand from the pharmaceutical industries. The increase in awareness among the millennial generation about fitness. Maltitol helps in weight loss as it is low in calories compared to normal sugar. Many companies in the food and beverage industry are decreasing the sugar content in various products due to the problems associated with the high consumption of sugar. For instance, in the United Kingdom, sugar content was reduced by 30% by coco-cola in 2017. This was also followed by a reduction of sugar content in the sprite.Food products with clean labels are in high demand. As maltitol has less sugar content as compared to normal sugar, consumers prefer maltitol over normal sugar. The rise in the use of the internet, and social media, is helping consumers to understand the ingredients and their effect on human health. As maltitol is not properly digested in the body hence helps to reduce blood sugar levels. As it helps reduce weight, it helps maintain blood pressure up to the required level. Additionally, the increase in disposal income fuels the maltitol market growth. The change in consumer preference towards less sugar-based products increases the demand for maltitol. These are the driving factors to the global maltitol market growth.

Global Maltitol Market Restraints: 

The high cost of maltitol is one of the restraining factors to the growth of the maltitol market over the forecasting period. The raw materials required for the manufacturing of normal sugar are easily available at a cheaper price. But the manufacturing of maltitol is costlier as compared to normal sugar. Additionally, the presence of substitute products such as stevia, erythritol. In the market, alternatives to sugar hinder the maltitol market growth. The increase in rules and regulations imposed by the government in the approval of maltitol-based products hampers the market growth. Despite maltitol’s health-associated benefits, there are some side effects faced by some consumers. These side effects decrease the demand for maltitol. The overconsumption of maltitol may cause diarrhea, stomach pain, and gas.

Impact of COVID-19 on the Global Maltitol Market:

In the initial phase of the pandemic, the global maltitol market was severely affected. Most industries were negatively affected by COVID-19. The maltitol is used in various industries as a raw material. Maltitol is majorly used as a sugar substitute. But during the pandemic, most of these industries were closed because of the lockdown imposed in many countries. There was a disruption in supply chain management because of the pandemic. The economic condition was affected during the pandemic; hence many consumers were only buying the essential materials. This led to a decrease in demand for maltitol. The raw material required for the production of maltitol was also not there because of the travel restriction. Hence led to a decrease in the production of maltitol. But later on, after some period, when the COVID-19 cases were reduced. This helped the global maltitol market to grow slightly. As the government lifted the lockdown then, customers preferred the consumption of low-calorie and low-sugar food products. This helped the market to grow slightly in the later stage of COVID-19.

REPORT COVERAGE: 

 This research report on the global maltitol market has been segmented and sub-segmented based on end-user, form, application, and region.

Global Maltitol Market - By Form:

• Powder
• Syrup

Among these, the powder segment dominates the Global Maltitol Market. The powder segment is expected to show its dominance in the maltitol market over the forecasting period. This is due to the increasing demand for low-sugar-based products. The powder form is majorly used in the pharmaceutical industry. This form is tooth friendly as it does not cause tooth decay. Limonene is used for its low-glycemic index and low-calorie-based product. The syrup segment is anticipated to show the fastest CAGR growth over the forecasting period. This is due to the use of maltitol syrup in the beverage industry.

Global Maltitol Market - By Application:

• Fermented Products
• Hard Candies
• Cream Filling & Chocolate
• Coating
• Chewing-Gum
• Fruit Filling
• Ice-Cream
• Fondant

Among these, the Chocolate and cream filling segment dominates the Global Maltitol Market, as maltitol is used as a sugar substitute in the chocolate industry. Maltitol and sucrose almost have the same identities. Its white crystalline powder is used in making bakery-based products like cake mixes, chocolates, cream centers, etc. The fermented products segment is expected to show the fastest CAGR growth over the forecasting period.

Global Maltitol Market - By End-User:

• Food & Beverage
• Bakery
• Confectionary
• Diary
• Frozen food
• Pharmaceuticals

Among these, the food and beverage segment dominates the Global Maltitol Market. In this industry, maltitol is used as a sugar substitute. Additionally, it has a low- glycemic index and helps in weight loss. The majority of consumers prefer maltitol-based products because of the health benefits associated with them. Maltitol syrup is used as a sugar substitute in the manufacturing of different beverages. This increases the demand for maltitol in the food and beverage industry, leading to segmental market growth. The pharmaceutical segment is expected to show the fastest CAGR in the maltitol market over the projected period. This is due to its properties. As limonene also helps to treat cancer, it acts as an anti-inflammatory agent. These health-associated benefits of limonene drive segmental growth.

Global Maltitol Market – By Region:

• North America 
• Europe 
• Asia-Pacific 
• Latin America 
• Middle East and Africa

Regionally, the Asia Pacific region dominates the Global Maltitol Market due to an increase in awareness about health consciousness. The increase in the prevalence of chronic diseases like diabetes, heart-related diseases, etc., is one of the major driving factors that drive the regional market growth. The main reason behind all these health issues is obesity. Maltitol is used because it is a low-calorie and low-sugar-based sugar substitute. Additionally, because of its health benefits, this is also used in the food and beverage industries and pharmaceutical industries. This increases the demand for maltitol. These are the factors driving the Asia Pacific Maltitol market growth.

The North American region is expected to show the fastest CAGR growth in the Global Maltitol Market over the forecasting period. This is due to the reduction of sugar in food and beverage-based companies. The presence of key market players such as PepsiCo, Nestle, Tyson Group, Kraft Foods, and Coca-Cola helps to drive regional market growth. The increase in health awareness to consume low sugar-based products drives the market growth. The European region is expected a significant maltitol market growth over the forecasting period. This is due to many companies in this region using low-sugar content products and decreasing their sugar content in the final products. For instance, in the United Kingdom, sugar content was reduced by 30% by coco-cola in 2017. This was also followed by a reduction of sugar content in the sprite.

KEY MARKET PLAYERS:

Key Market players of Global Maltitol Market are Mitsubishi Corporation, Roquette Frères, Ingredion, Cargill, Incorporated, Foodchem International Corporation, Caixin, Tereos, Gillco Ingredients, Hylen Co., Ltd, Symrise, Roquette Freres.

RECENT HAPPENINGS IN THE MARKET:

In Sept 2022, Luker Chocolate, a Columbian chocolate manufacturer, developed a new sweetener range that includes stevia, erythritol & maltitol, which it says is being driven by the increase in preference of consumers and clients. It includes maltitol and allulose-sweetened options for specific markets.