As per the research report, the size of the Middle East and Africa e-Health Market is valued at USD 788.23 million in 2022 and estimated to be growing at a CAGR of 12.96 %, to reach USD 1449.65 Million by 2027 during the forecast period 2022 to 2027.
The eHealth is of the significant amalgamation of information technology and the healthcare sector, where the data is easy to understand and convenient for use. One of the major factors driving the growth of the MEA eHealth market is the increasing demand for home monitoring devices, which provide constant monitoring and reliable access to data.
EHealth is beneficial to people suffering from chronic ailments or people who desire regular fitness checks. For example, according to the International Diabetes Federation, more than 55 million people between the ages of 20-79 had diabetes in the Middle East and Africa region in 2019. This number will reach 118 million by 2045. Hence, the increasing adoption of eHealth and growing cases of chronic disorders are expected to create demand for the digitalization of healthcare in the coming years.
In the face of this, regional governments are taking great advantage of technology to give better access to people; this is expected to create awareness and help them track disease trends and treatment programs. The younger population of the Middle East under 45 years has access to laptops, mobiles, and tablets, which is expected to drive the MEA E-health market during the projected period.
Regional health authorities are creating awareness about chronic diseases and educating people about different treatment and prevention options. According to the WHO, an increase in people suffering from hypertension has led to 7.7 million deaths or about 13% of all deaths globally. The prevalence of hypertension in adults was around 42% worldwide. Hence, people's growing awareness regarding e-health and the increased acceptance by healthcare professionals is expected to boost the MEA e-health market.
Several growth opportunities in emerging countries such as Turkey, Bahrain, and South Africa due to AI- technological development and availability of the internet and mobile 5-G technology, growing health awareness, and increasing geriatric population are other essential factors driving the lucrative market growth opportunities.
However, the high costs of eHealth products and maintenance solutions, less available funds for research and development, lack of skilled professionals, and regulatory authorities negatively impact the MEA eHealth market's growth rate.
This research report on the MEA E-Health Market has been segmented and sub-segmented into the following categories:
Geographically, the MEA is expected to dominate the United Arab Emirates, Saudi Arabia, and South Africa during the forecasted period. The UAE eHealth market dominates the Middle Eastern market, followed by Saudi Arabia and Egypt.
UAE eHealth market is expected to experience a growth rate of 5.9% over the forecast period. The government of the United Arab Emirates provides excellent support to local and international market players with developing IT infrastructure and the advancement in telemedicine. The demand for apps grew by 36% in 2016, owing to consumers' growing interest in fitness and healthcare checks. Over 55% of hospitals in the UAE use digital healthcare media, and 90% are equipped to cater to the growing E-health demands. The ever-increasing awareness of digitization in the healthcare sector is believed to improve the industry's growth.
Other regions such as Kuwait, Egypt, and the rest of the Middle East are also expected to grow at a healthy CAGR in upcoming years. The awareness of the advantages of digital media over traditional systems is also expected to drive the MEA market. As a result, demand for home care is likely to increase during the projected period.
South Africa eHealth market is the most advanced African region with increasing technological advancements, a growing awareness of the local population, favorable government camps, and increased health expenditure.
KEY MARKET PLAYERS
The leading companies leading in the MEA E-Health Market profiled in the report are Boston Scientific Corp., IBM, Motion Computing Inc., GE Healthcare, Epocrates Inc., Telecare Corp., CompuMed, Medisafe, SetPoint Medical, Doximity, Lift Labs, Proteus Digital Health, Apple.
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