The size of the Middle East and Africa eHealth market is anticipated to grow from USD 890.38 million in 2023 to USD 1637.57 Million by 2028, growing at a CAGR of 12.96% during the forecast period.
The eHealth is a significant amalgamation of information technology and the healthcare sector, where the data is easy to understand and convenient for use. One of the major factors driving the growth of the MEA eHealth market is the increasing demand for home monitoring devices, which provide constant monitoring and reliable access to data.
eHealth benefits people suffering from chronic ailments or who desire regular fitness checks. For instance, according to the International Diabetes Federation, 24 million adults were living with diabetes in Africa in 2021, and this number is expected to increase to 33 million by 2030. Hence, the increasing adoption of eHealth and growing cases of chronic disorders are expected to create demand for the digitalization of healthcare in the coming years. In the face of this, regional governments are taking great advantage of technology to give better access to people; this is expected to create awareness and help them track disease trends and treatment programs. In addition, the younger population of the Middle East under 45 years has access to laptops, mobiles, and tablets, which is expected to drive the MEA eHealth market during the forecast period.
Regional health authorities are creating awareness about chronic diseases and educating people about treatment and prevention options. According to the WHO, an increase in people suffering from hypertension has led to 7.7 million deaths, or about 13% of all deaths globally. The prevalence of hypertension in adults was around 42% worldwide. Hence, people's growing awareness regarding eHealth and the increased acceptance by healthcare professionals is expected to boost the MEA eHealth market. In addition, several growth opportunities in emerging countries such as Turkey, Bahrain, and South Africa due to AI- technological development and availability of the internet and mobile 5-G technology, growing health awareness, and increasing geriatric population are other essential factors driving the lucrative market growth opportunities.
However, the high costs of eHealth products and maintenance solutions, less available funds for research and development, lack of skilled professionals, and regulatory authorities negatively impact the MEA eHealth market's growth rate.
This research report on the MEA E-Health Market has been segmented and sub-segmented into the following categories:
Countries such as United Arab Emirates, Saudi Arabia, and South Africa are anticipated to play a leading role in the MEA eHealth market during the forecasted period.
The UAE eHealth market dominates the Middle Eastern market, followed by Saudi Arabia and Egypt. The eHealth market in UAE is expected to experience a growth rate of 5.9% over the forecast period. The government of the United Arab Emirates provides excellent support to local and international market players with developing IT infrastructure and the advancement in telemedicine. The demand for apps grew by 36% in 2016 due to consumers' interest in fitness and healthcare checks. Over 55% of hospitals in the UAE use digital healthcare media, and 90% are equipped to cater to the growing E-health demands. The ever-increasing awareness of digitization in the healthcare sector is believed to improve the industry's growth.
Other regions, such as Kuwait, Egypt, and the rest of the Middle East, are also expected to grow at a healthy CAGR in the upcoming years. In addition, the awareness of the advantages of digital media over traditional systems is also expected to drive the MEA market. As a result, demand for home care is likely to increase during the projected period.
The South African eHealth market is the most advanced African region with increasing technological advancements, a growing awareness of the local population, favorable government camps, and increased health expenditure.
KEY MARKET PLAYERS:
A few of the leading companies operating in the MEA eHealth Market profiled in the report are Boston Scientific Corp., IBM, Motion Computing Inc., GE Healthcare, Epocrates Inc., Telecare Corp., CompuMed, Medisafe, SetPoint Medical, Doximity, Lift Labs, Proteus Digital Health and Apple.
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