Middle East and Africa Millets Market

Middle East and Africa Millets Market Analysis:

Middle East and Africa Millets Market is expected at USD xx.xx million in 2021 and is anticipated to extent an over of USD xx.xx million by the end of the assessment period. The Middle East and Africa Millets Market is estimated to experience reasonable growth to record a CAGR of xx.xx% throughout the estimate period (2022 - 2027).

Millet is a cereal that belongs to the Poaceae family, commonly known as the grass family. It is widely consumed in the developing countries of Africa and Asia. Although it may look like a seed, the nutritional profile of millet is similar to that of sorghum and other grains. Millet has gained popularity in the West because it is gluten-free and high in protein, fiber, and antioxidants.

Recent Developments

BLACKS LEISURE will halve the number of Millets outlets following the £ 51m acquisition of the parent company of camping and outdoor retailer The Outdoor Group. Outdoor acquired Millets from Sears in 1996 for £ 14 million through a management purchase. Roy Crosland, General Manager of Outdoor who led the purchase, will be responsible for the extended group of its outdoor range, comprising the Blacks Outdoor stores, as well as Millets, Air and Free Spirit, currently in The Outdoor Group. Mr Crosland will earn £ 3.5 million for his Outdoor shares.

In April 2018, Syngenta India Ltd, a Syngenta company, agreed to sell its millet, sorghum and forage business to Crystal Crop Protection Ltd. The business sold includes seed brands such as Mahalaxmi, Atheeva and SX-17. Crystal Crop Protection is an agrochemical company in India. The sale of the seed business, which only affects operations in India, comes as Syngenta AG completed the acquisition of Nidera Seeds from COFCO International earlier this year. Syngenta bought Nidera from the Chinese grain trader in an attempt to strengthen its reach in South America.

In April 2018, Syngenta India Ltd, a Syngenta company, agreed to sell its millet, sorghum and forage business to Crystal Crop Protection Ltd. The business sold includes seed brands such as Mahalaxmi, Atheeva and SX-17. Crystal Crop Protection is an agrochemical company in India. The sale of the seed business, which only affects operations in India, comes as Syngenta AG completed the acquisition of Nidera Seeds from COFCO International earlier this year. Syngenta bought Nidera from the Chinese grain trader in an attempt to strengthen its reach in South America.

Indian diplomacy `` murukku '' received the unanimous support of the 193 members of the United Nations General Assembly for its resolution to designate 2023 as the International Year of Millet to promote healthy food grains in a world facing a crisis for both malnutrition and unhealthy diets. India's mission to the UN distributed the salty millet-based 'murukku' snack to UN diplomats ahead of the vote on the resolution on Wednesday, along with information on the benefits of millet, also known as nutricereal due to its high nutritional content in comparison to popular cereals such as rice and wheat.

The United Nations has declared 2023 as the International Year of Millet. India is quickly catching up with the Western world when it comes to millet consumption, said N. Murugan, CEO of Southern Health Foods, maker of the Manna food brand. Extracts: India, Nigeria and China are the world's largest millet producers and account for more than 55% of world production. For many years, India has been a major producer of millet. However, in recent years, millet production has increased dramatically in Africa. In India, pearl millet is the fourth most cultivated food crop after rice, wheat and maize.

Market Drivers and Restraints:

The demand for food increases with population growth. Therefore, the pressure on water resources also increases. Different species of plants have qualities to improve the use of water resources. Increased water use efficiency in millet production is expected to boost the millet market in the coming years. Millet has a limited shelf life. This factor is believed to hamper market growth. According to data from the Food and Agriculture Organization of the United Nations, agriculture represents 70% of total water consumption in these sectors. It is highest for Asia and Africa, where agriculture is the primary sector of the economy. Among agricultural crops, rice and wheat are staples in much of the world. However, they consume a lot of water and are unlikely to be viable, as freshwater resources are depleted around the world. Millet grows easily in a dry climate, has a shorter harvest period, and requires minimal water. They can be a sustainable alternative to rice and wheat, as a new staple food. It can also help ensure food security for a large population for years to come. However, the gluten-free property is expected to provide lucrative opportunities for the production of gluten-free and low-GI food products.

Market Segmentation

The Millets Market segmentation for Middle East and Africa Millets can be divided into type, Application, and Distribution channel. Depending on the type, the Middle East and Africa millet market is further segmented into pearl millet, finger millet, prose millet, foxtail millet and others. Millet are small grain crops grown with high nutritional content. Millet are important crops in the semi-arid tropics of Asia and Africa (in particular India, Mali, Nigeria and Niger), and 97% of millets are grown in developing countries. They are grown mainly in hot countries with poor soil that produce a large crop of small seeds that are used to make flour. The Middle East and Africa Millet Market, by application, is segmented into bakery products, baby food, steamed products, porridge, bread, breakfast food, beverage and animal feed. Since millet is a valuable source of protein and vitamins, it is beneficial when included in the diet. Millet offers similar health benefits to other grains and can be prepared in the same way. Millet is a recommended cereal for babies. It does not contain gluten, it is nutritious, versatile, less allergic and easy to digest. For this reason, it is best suited as a solid baby food. Based on the distribution channel, APAC's millet market is segmented into supermarkets, trade associations, online stores and traditional grocery stores. Manufacturers involve a variety of distribution channels to make their products available on the market. Manufacturers sell their products to distributors, who in turn ship the products to supermarkets and hypermarkets on demand. Supermarkets and hypermarkets are self-service stores that offer a different variety of processed snacks, including confectionery, sandwiches, cereals, baked goods, dairy, and other sweets.

Impact of COVID-19 on Middle East and Africa Millets Market

The COVID-19 situation in 2020 has had a positive and negative impact on the millet market. On the downside, due to the imposition of repeated lockdowns, the market has experienced supply chain disruptions, labor shortages, closure of small processing units, etc. Despite all these negative consequences, there has been a significant increase in retail sales. By choosing to choose healthy foods to boost immunity, people have switched from junk food to consuming nutrient-rich superfoods like millet and its derivatives. Increased consumer demand for millet as a healthy option is expected to increase over the forecast period.

Regional Analysis

The Middle East and Africa Millet market has been classified on the basis of geography to offer a clear understanding of the market. The Middle East and Africa Millets Market has been divided into South Africa, Egypt, Saudi Arabia, United Arab Emirates, Israel, and Rest of Middle East and Africa. More than 40.0% of world millet consumption is in the hands of African countries, mainly Niger, Mali, Nigeria, Burkina Faso and Sudan. Millet is popular in developing regions, such as India and Africa, where food and nutrition security are the main challenges. The high drought tolerance capacity of the crop allows its cultivation in the adverse environmental conditions of the regions. India is the world's largest producer of Indian millet. Public and private investments are limited to the development and production of millet seeds. International prices for millet are highly volatile, largely determined by supply volumes and generally unrelated to other major coarse grains such as maize, sorghum or barley.

Leading Company

Roundstone Native Seed Company had the largest share of the Middle East and Africa Millets Market in terms of sales revenue in 2021.

Key Players

The Middle East and Africa Millets Market is concentrated with well-established players. Key players in the Middle East and Africa Millets Market include Glanbia Nutritionals Inc, Roundstone Native Seed Company, Ernst Conservation Seeds, Nature's Path Foods, The Hain Celestial Group, Inc, Honeyville Inc, Eden Foods, Inc, Bob's Red Mill Natural Foods, Yushe River valley millet cooperatives, Aohanyuan ecological agriculture Technology Development Co, and Millet Co. Ltd