Middle East and Africa Probiotics Market Research Report – Segmented By Application, Form, End-User and Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Analysis on Size, Share, Trends, COVID-19 Impact & Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 718
Pages: 132

Middle East and Africa Probiotics Market Size (2024 to 2029)

The probiotics market size in the Middle East and Africa is anticipated to grow at a CAGR of 5.28% from 2024 to 2029 and be worth USD 4.18 bn by 2029 from USD 3.23 billion in 2024.

Probiotics are microorganisms that have medical advantages when expended in the required amount, and they improve the insusceptible arrangement of domesticated animals. The lack of normal Colonizing microorganisms limits both safe capacity and the ability to oppose pathogens. Probiotics are inviting organisms that cause beneficial outcomes on the typical intestinal vegetation of people and are like the microorganisms present in the gastrointestinal tract.

Changing food pattern utilization combined with the expanding number of individuals suffering from these maladies is prompting the development of the selection of probiotics in everyday diets. The Middle East and African probiotics market is relied upon to develop at a quick pace during the estimated time frame because of emerging concerns with respect to wellness and great well-being, particularly among the more youthful populace base. The improvement of cutting-edge and unusual probiotic strains for specific reasons for existing is further powering the market development. The expanding utilization of meat and other domesticated animal items is boosting the growth of the market as the probiotics in the creature farming industry guarantee the correct well-being of animals to wipe out the consistent danger of illness episodes.

Substantial development is anticipated for the market in the coming years, driven by the developing interest in probiotic food, drink, and supplement items and rising application in the animal feed area. The essential explanation behind the achievement of probiotics-strengthened foods in the regional market is the expanding mindfulness about their intensity and viability. Besides, expanding the ability of clients to pay extra for something healthy supports the development of the probiotics market in this area.

Antagonistic impacts of a lot of anti-microbial utilization have been accounted for, requiring extra supplementation of neighborly microscopic organisms into the body. A portion of these tiny organisms have additionally evolved anti-infection-safe qualities and subsequently don't react to the anti-toxins devoured. It is then essential to recharge such microscopic organisms in the body; in this manner, nucleating focuses on bacterial strain utilization. A bigger lump of such an anti-infection-based populace has ingested the significance of probiotic supplements and has started to devour them. In the most recent decade, anti-infection utilization has indicated a noteworthy increment in BRICS nations; in these nations, a few anti-infection agents are accessible over the counter. Probiotic supplement producers have additionally executed a proactive methodology in these nations and have put resources into marketing exercises. On the whole, these elements are required to help worldwide interest in probiotic supplements far and wide.

The rising significance of the stronghold of fibre in food and drink for improving healthful levels in the human body is relied upon to help with the item's use. This is foreseen to drive the probiotics market over the gauge time. In addition, expanding the tendency of the average worker's populace towards weighing the board to forestall heftiness and cardiovascular issues will likewise fuel interest in probiotic-based functional food.

The purchaser's tendency towards dietary enhancements for extra sustenance over all age-bunches is relied upon to maintain a good pattern in this business. Probiotics in baby sustenance present development opportunities, particularly in the Middle East and Africa. Probiotic supplements have moderately less entrance in nations, such as Brazil, India, China, and South Africa, in contrast to their partners in North America and Europe.

In the following years, a focus on the way to deal with gaining new clients through item advancement and fortifying circulation channels is required to be a vital center zone for makers. On comparable lines, makers are likely to team up with online stages to acquire permeability.

This research report on the Middle East and Africa probiotics market has been segmented and sub-segmented based on the following categories.

Middle East and Africa Probiotics Market - By Ingredient:

  • Bacteria
  • Yeast

Yeast is the most prominent ingredient in the Middle East and Africa probiotics market that is estimated to expand with a considerable growth rate in the foreseen years.

Middle East and Africa Probiotics Market - By Application:

  • Food and Beverages
  • Dairy Products
  • Non-dairy Beverages
  • Infant Formula
  • Cereals
  • Dietary Supplements
  • Animal Feed

The food and beverages segment, especially the variant of the functional food accounted for the substantial portion of the regional probiotics business and will continue its demand in the coming years.

Middle East and Africa Probiotics Market - By End-User:

  • Human
  • Animal

Middle East and Africa Probiotics Market - By Form:

  • Dry
  • Liquid

Liquid probiotics have more percentage in terms of sales in the Middle East and Africa probiotics market due to the increased consumption of products like Yogurt.

Middle East and Africa Probiotics Market – By Country:

  • KSA
  • UAE
  • Israel
  • Rest Of GCC Countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • Rest Of MEA

The gulf countries and South Africa are considered as the significant revenue generating regions in the Middle East and Africa probiotics market. The increasing consumer cognizance about the health benefits of these products, coupled with the expanding distribution channels is promotive the business growth in the nations of this area.


Companies playing a key role in the Middle East and Africa probiotics market include Yakult Honsha Co. Ltd, Nestle S.A., GroupeDanone, PepsiCo Inc. (Kevita), Lifeway Foods Inc., Actimel, Activia, Bright Dairy, BioGaia and CHR Hansen. Several companies are partnering with local players to heighten their product portfolio and geographical footprint. For instance, in September 2016, BioGaia made a deal with Phillips Pharma Group for selling BioGaiaProTectis drops, tablets, and Oral Rehydration Solution (ORS) in African nations of Ghana, Nigeria, and Kenya. The probiotics market in the MEA is highly fragmented with the presence of some prominent companies. Most of these players are investing in new product launches and other related strategies to reinforce their market position.


  • In April 2019, Symrise propelled a probiotics-based fixing, for example, SymReboot L19 – the metabolites of the gently heat-treated microorganisms contained in the ingredient is known to initiate the skin's natural protection systems.
  • In March 2019, Lallemand Inc. declared a considerable interest in preparing offices, planned for multiplying microencapsulated yeast development.
  • In January 2019, Chobani, L.L.C. propelled its first line of plant-based contributions: Non-Dairy Chobani refined natural coconut items.
  • Trumbull plans to use its prosperity working with Japanese probiotic aged milk producer Yakult to develop GCC nearness.

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