Middle East And Africa Wellness Supplements Market

Middle East and Africa Wellness Supplements Market Growth and Forecast (2023 - 2028):

Middle East and Africa Wellness Supplements Market was worth USD 16.61 billion in 2022 and estimated to be growing at a CAGR of 6.24%, to reach USD 22.49 billion by 2028.

Market Overview:

Wellness supplements include such ingredients as vitamins, minerals, herbs, amino acids, and enzymes. Wellness supplements are marketed in forms such as tablets, capsules, soft gels, gel caps, powders, and liquids. Benefits of dietary supplements include providing the body with vital substances and complementing the diet of humans with extra nutrients.

Unlike drugs, supplements are not permitted to be marketed for the purpose of treating, diagnosing, preventing, or curing diseases. Inspite of their health benefits, they also pose a significant threat to your heath if consumed in excessive quantities. In addition to the consumed dietary supplements, wellness supplements also consist of specialty products for lactose intolerance, diabetic population and so on.

Drivers and Restraints:

The rise of the wellness supplements market in the Middle-East & Africa region is driven by the increasing health consciousness among the people. Consumers are realizing the benefits of preventive healthcare and are adopting healthier lifestyles. Supplements provide the extra boost that a balanced diet requires. This along with the rising aging population is driving the market forward. Intolerance to Lactose and Diabetes are two common problems that are also driving the market of wellness products. As for the constraints of the market, the high prices of the products are the major one. The stringent regulations regarding the manufacture and use of supplements also do not help in this respect.

Middle East and Africa Wellness Supplements Market Segmentation Analysis:

The Middle-East & Africa Wellness Supplements market is broadly classified based on products into Dietary Supplements such as Vitamin, Mineral, Protein and Herbal, Fortified Food & Beverages such as Omega Fatty Acid, Probiotic Food, Branded Iodinated Salt, Branded Wheat Flour, Energy Drinks, Sports Drinks and Fortified Juices, Food Intolerance Products such as Gluten-free, Lactose-free and Diabetic food and Dermo-Cosmetic Skin Essentials such as Anti-Aging, Anti-Cellulite and Anti-Acne Supplements.

Region Analysis:

Geographically the Middle East and Africa Wellness Supplements Market is segmented into KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA. The region is one that offers a lot of scope for development. As of now it is the smallest market globally but the developing economies of South Africa, UAE and Saudi Arabia offer promise for growth.

Key Players in the Market:

Major Key Players in the MEA Wellness Supplements Market are

• Nestle S.A. (Switzerland)
• Abbott Laboratories (U.S.)
• Amway (U.S.)
• Otsuka Holdings Co., Ltd. (Japan)
• Herbalife Ltd. (U.S.)
• Archer Daniels Midland Company (U.S.)
• Glanbia plc (Ireland)
• NBTY, Inc. (U.S.)
• GNC Holdings Inc. (U.S.)
• Nu Skin Enterprises, Inc. (U.S.)
• Grupo Omnilife (Mexico)
• Forever Living (U.S.)
• Pola, Inc. (Japan)
• Shaklee Corporation (U.S.)
• Usana Health Sciences Inc. (U.S.)