Middle East And Africa Sports Nutrition Market

Middle East and Africa Sports Nutrition Market Size (2024 to 2029)

The Middle East and Africa sports nutrition market size is around USD 1.08 billion in 2024. It is expected to grow at a CAGR of 7.27% to reach USD 1.53 billion by 2029.

Sports nutrition products, for example, sports drinks, supplements, and food that include protein powders, capsules/tablets (Creatine/branched-chain amino acids and others), isotonic drink powder, supplement powder, ready-to-drink protein drinks, protein bars, carbohydrate drinks, carbohydrate/energy bars, and other supplements. These products are produced for and used by athletes and bodybuilders to improve their performance, overall health, and muscle growth. Sports drinks are commonly utilized by athletes to replenish the water level in the body. Bodybuilders are the primary users of sports supplements. Nevertheless, these products are undergoing mass adoption by lifestyle and recreational consumers. The number of recreational and lifestyle consumers has consistently grown in the past few years.

In the past few years, health clubs and fitness centers have witnessed steady growth because of the increase in health concerns and changes in lifestyle in emerging economies. Growing health awareness and the requirement for adequate nutritional content in food have raised the demand for these products. A rise in the number of middle-aged and geriatric population engaged in sports activities has further propelled the sports nutrition market growth.

Urbanization is one of the key factors that drive the demand for sports nutrition products worldwide. It is characterized by an increase in the number of working women, a change in lifestyle, and an increase in the consumption of ready-made & fast food. These factors result in the growing intake of junk foods that may cause several health disorders, for example, obesity, which causes individuals to adopt a healthier lifestyle. Similarly, these factors also result in increased health awareness, which drives the market for sports nutrition products. Thus, to stay healthy, consumers are attracted to sports nutrition products.

Athletes and bodybuilders are the major consumers of sports nutrition products. Nonetheless, the market has benefited from the increase in the number of recreational and lifestyle users. Changing lifestyles and growing disposable income in emerging economies are the driving factors of the market. Furthermore, an increase in awareness about the benefits of protein-based sports nutrition products and active lifestyle has speeded up the growth of the sports nutrition industry.

The availability of fake products at low prices is a vital factor that restrains the growth of the market. These products are not in compliance with the food safety regulations. High levels of contraband and counterfeit products affect the sales of reputed companies and hinder their market position. Thus, the availability of these products and food safety regulations would continue to confine the growth of this market.

This research report on the Middle East and Africa Sports Nutrition Market is segmented and sub-segmented into the following categories.

Middle East and Africa Sports Nutrition Market By Product Type

• Iso drink powder
• Protein powder
• Capsules/tablets (Creatine, BCAA, and others)
• Supplement powder
• RTD protein drinks
• Iso & other sports drinks
• Carbohydrate drinks
• Protein bars
• Carbohydrate/energy bars
• Other supplements

 Iso drinks are non-carbonated beverages that contain amino acids, electrolytes, and other ingredients that replenish the water level in the body. This category has shown remarkable growth subject to the marketing tactics used by manufacturers and their emphasis on innovative product launches.

Middle East and Africa Sports Nutrition Market By Distribution Channel

• Fitness Institutions
• Large Retail & Mass Merchandisers
• Small Retail
• Drug & Specialty Stores
• Online

Middle East and Africa Sports Nutrition Market By Region

• KSA
• UAE
• Israel
• Rest of the GCC countries

The Middle East and Africa Sports Nutrition Market is analyzed across the Middle East and Africa. This region is estimated to witness healthy growth in this market within the aforementioned forecast period. 

KEY MARKET PLAYERS

Major Key Players in the Middle East and Africa Sports Nutrition Market are  Coca-Cola Company, Abbott Nutrition Inc., Glanbia Plc., Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceuticals Co., Ltd. Other players in the value chain include GlaxoSmithKline PLC, Atlantic Multipower UK Limited, Olimp Laboratories, Ultimate Nutrition Inc., and PowerBar Europe GmbH.