The Middle East and Africa Sports Nutrition Market size was around USD 2.92 billion in 2021. It is expected to grow at a CAGR of 5.7% to reach USD 3.87 billion by 2026. It captures 8% of the global market.
Sports nutrition products, for example, sports drinks, supplements, and food that include protein powders, capsule/tablets (Creatine/branched chain amino acids and others), isotonic drink powder, supplement powder, ready-to-drink protein drinks, protein bars, carbohydrate drinks, carbohydrate/energy bars and other supplements. These products are produced for, and used by athletes and bodybuilders to improve their performance, overall health, and muscle growth. Sports drinks were commonly utilized by athletes to replenish the water level in the body. Bodybuilders are the primary users of sports supplements. Nevertheless, these products are undergoing mass adoption by lifestyle and recreational consumers. The number of recreational and lifestyle consumers has consistently grown in the past few years.
In the past few years, health clubs and fitness centres have witnessed steady growth because of the increase in health concerns and change in lifestyle in emerging economies. Growing health awareness and requirement for adequate nutritional content in food have raised the demand for these products. A rise in the number of middle-aged and geriatric population engaged in sports activities has further propelled the sports nutrition market growth.
Urbanization is one of the key factors that drives the demand for sports nutrition products worldwide. It is characterized by increase in the number of working women, change in lifestyle, and increase in the consumption of ready-made & fast food. These factors result in growing intake of junk foods that may cause several health disorders, for example, obesity, which causes the individuals to adopt a healthier lifestyle. Similarly, these factors also result in increased health awareness, which drives the market for sports nutrition products. Thus, to stay healthy, consumers are attracted toward sports nutrition products.
Athletes and bodybuilders are the major consumers of sports nutrition products. Nonetheless, the market is benefited from the increase in number of recreational and lifestyle users. Changing lifestyle and growing disposable income in emerging economies are the driving factors of the market. Furthermore, increase in awareness about benefits of protein-based sports nutrition products and active lifestyle have speeded up the growth of the sports nutrition industry.
Availability of fake products at cheap prices is a vital factor that restrains the growth of the market. These products are not in compliance with the food safety regulations. High level of contraband and counterfeit products affect sales of reputed companies and hinder their market position. Thus, availability of these products and food safety regulations would continue to confine growth of this market.
The sports nutrition market is segmented on the basis of product type, user, and distribution channel. Based on product type, it is categorized into Iso drink powder, protein powder, capsule/tablets (Creatine, BCAA and others), supplement powder, RTD protein drinks, Iso & other sports drinks, carbohydrate drinks, protein bars, carbohydrate/energy bars and other supplements. Iso drinks are non-carbonated beverages that contain amino acids, electrolytes, and other ingredients that replenish the water level in the body. This category has shown a remarkable growth subject to the marketing tactics used by manufacturers and their emphasis on innovative product launches.
The Middle East and Africa Sports Nutrition Market is analysed across Middle East and Africa. This region is estimated to witness a healthy growth in this market within the aforementioned forecast period.
Key Players in the Market:
Major Key Players in the Middle East and Africa Sports Nutrition Market are
The Coca-Cola Company, Abbott Nutrition Inc., Glanbia Plc., Reckitt Benckiser Group plc, Yakult Honsha Co Ltd, Post Holdings, Inc., GNC Holdings, Clif Bar & Company, and Otsuka Pharmaceuticals Co., Ltd. Other players in the value chain include GlaxoSmithKline PLC, Atlantic Multipower UK Limited, Olimp Laboratories, Ultimate Nutrition Inc., and PowerBar Europe GmbH.
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3.1 Executive Summary
3.2 Key Inferences
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Product Type
5.1.2 Protein Powder
5.1.3 Iso Drink Powder
5.1.4 Capsule/Tablets (Creatine, BCAA and others)
5.1.5 Supplement Powder
5.1.6 RTD Protein Drinks
5.1.7 Iso & Other Sports Drinks
5.1.8 Carbohydrate Drinks
5.1.9 Protein Bars
5.1.10 Carbohydrate/Energy Bars
5.1.11 Other Supplements
5.1.12 Y-o-Y Growth Analysis, By Product Type
5.1.13 Market Attractiveness Analysis, By Product Type
5.1.14 Market Share Analysis, By Product Type
5.2 End User
5.2.4 Recreational Users
5.2.5 Lifestyle Users
5.2.6 Y-o-Y Growth Analysis, By End User
5.2.7 Market Attractiveness Analysis, By End User
5.2.8 Market Share Analysis, By End User
5.3 Distribution Channel
5.3.2 Large Retail & Mass Merchandisers
5.3.3 Small Retail
5.3.4 Drug & Specialty Stores
5.3.5 Fitness Institutions (Gym & Health Clubs)
5.3.6 Online & Others
5.3.7 Y-o-Y Growth Analysis, By Distribution Channel
5.3.8 Market Attractiveness Analysis, By Distribution Channel
5.3.9 Market Share Analysis, By Distribution Channel
6. Geographical Analysis
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
184.108.40.206 By Geographical Area
220.127.116.11 By Product Type
18.104.22.168 By End User
22.214.171.124 By Distribution Channel
6.1.4 Market Attractiveness Analysis
126.96.36.199 By Geographical Area
188.8.131.52 By Product Type
184.108.40.206 By End User
220.127.116.11 By Distribution Channel
6.1.5 Market Share Analysis
18.104.22.168 By Geographical Area
22.214.171.124 By Product Type
126.96.36.199 By End User
188.8.131.52 By Distribution Channel
7. Strategic Analysis
7.1 PESTLE analysis
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 The Coca-Cola Company
8.1.2 Product Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Abbott Nutrition Inc.
8.3 PepsiCo Inc.
8.4 Glanbia Plc.
8.5 Reckitt Benckiser Group Plc.
8.6 Yakult Honsha Co. Ltd.
8.7 Post Holdings Inc.
8.8 GNC Holdings
8.9 Clif Bar & Company
8.10 Otsuka Pharmaceutical Co. Ltd.
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
a) List of Tables
b) List of Figures
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