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Middle East and Africa Personalized Nutrition Market by Product Type (Functional Food, Dietary Supplements, Nutraceuticals, Sports Nutrigenomics, Digitized DNA-Based Diet Routine, Active Measurement, Standard Measurement and Functional Drink), Application (Inherited Diseases, Additional Supplements, Lifestyle Diseases, Medicinal Supplements, Sports Nutrition and Standard Supplements), End Use (Wellness & Fitness Centres, Hospitals, Ambulatory Care, Clinics, Home Care, Institutions and Direct-To-Consumer), and By Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan and Rest of MEA) – Size, Share, Trends, Growth, Forecast (2022 to 2027)

Published: January, 2022
ID: 9676
Pages: 135
Formats: report pdf report excel report power bi report ppt

Middle East and Africa Personalized Nutrition Market Growth and Forecast (2022 - 2027):

The Middle East and Africa Personalized Nutrition Market size was estimated at USD xx billion in 2021 and is likely to reach USD xx billion by 2026 at a considerable CAGR over the envisioned time. A significant factor driving the development of the Middle East and Africa customized sustenance showcase is expanded buyer mindfulness identified with wellbeing.

Market Overview:

Nutrition and personal diet are perfectly suited to people's personal health goals. Personalized nutrition is the concept of designing food intake based on consumer requirement. Nutrition and personal diet are perfectly adjusted to the personal health goals of people. The individual sustenance approach depends on the possibility that redoing dietary exhortation or changing eating routine can essentially improve wellbeing and lessen danger of sicknesses.

Recent Developments in MEA Personalized Nutrition Industry:

  • In November 2019, the Atlas Biomed Group launched a new Atlas application based on artificial intelligence technology to provide personalized advice on food and diet to help consumers improve their intestinal health. This app worked with Atlas Microbiome Test.

Middle East and Africa Personalized Nutrition Market Growth:

The Middle East and Africa personalized nutrition market have grown significantly in recent years with the increased consumer demand for a healthy lifestyle and food intake.

Drivers:

The increasing demand for specific tools such as applied solutions, genome test kits and personalized nutrition programs are a key factor that is expected to drive growth in the Middle East and Africa personalized nutrition market. Tailor-made and personalized diet adjustments, such as keto, paleo and vegetable diets, are expected to increase the demand for tailored nutrition programs. The increased demand for personalized nutrition due to increased health awareness and the trend of digital solutions for health care and regional aging are some of the main factors that are supposed to contribute to the growth of the Middle East and Africa personalized nutrition market during the prognosis period. Due to changes in lifestyle patterns, consumers had to use the app for Middle East and Africa personalized nutrition. In addition, changing consumer trends, such as preferences for high-quality nutritional foods based on nutritional profiles, contribute to market growth by encouraging the development of a Middle East and Africa personalized nutrition. Additionally, the incidence of multiple disabilities has increased and the adoption of healthier lifestyles to improve health has increased. Factors such as inadequate nutrition, the prevalence of life disorders and an increase in the elderly population promote retail sales of nutrition and health products in Middle East and Africa personalized nutrition. This has automatically improved healthy eating habits and has recently led to retail sales of dietary supplements and functional foods, leading to an increase in the personalized nutrition market. Consumers are looking for data-driven and science-based nutritional solutions to meet increasingly specific health goals. Mechanical development is driving the requirement for personalization all around, including things like wellness and diet.

Furthermore, the region is characterized by an increase in the elderly population, and the demand for dietary nutrition is expected to increase during the forecast period. They also support the growth of the Middle East and Africa personalized nutrition market. Additionally, integrating the patient's nutritional history with available scientific literature and genomic data will help develop a personalized approach to retailing products that promote health and wellness. Advances in metabolic profiling technology have allowed research into individual nutritional needs and, consequently, the development of personalized programs. These profiling technologies support the production and sale of functional food supplements and food compositions to promote health. Raising awareness of healthy food intake, expanding the adoption of tailored diet plans, and developing health data tracking devices provide attractive opportunities for key players to improve their business services. Additionally, there is a growing demand for protein supplements to control weight and improve sports performance. Therefore, food manufacturers have made significant investments in the manufacturing and retailing of the Middle East and Africa personalized nutrition products. Retail sales of nutrition and health products are increasing due to factors such as inadequate nutrition, the prevalence of life disorders and the increase in the elderly population. Raising awareness of healthy food intake, increasing adoption of personalized diet plans, and developing health data tracking devices offer leading companies an attractive opportunity to improve their business services.

Restraints:

The significant expenses of sustenance projects and dietary enhancements are crucial factors that are supposed to upset the development of the MEA customized nourishment showcase. Regardless of the quantity of driving obstacles, for example, low shopper mindfulness, absence of logical research, and restricted selection of cutting edge computational information-driven advancements, the requirement for a custom sustenance count foundation stays a significant test for the customized nourishment showcase during the conjecture time frame.

Impact of COVID-19 on the Middle East and Africa Personalized Nutrition Market:

The market has developed essentially as of late because of changes in the way of life of individuals with attention on wellness and wellbeing. The market is expected to grow in 2020 even during the pandemic due to increased consumption of nutritional products to boost the overall immune system. The market is supposed to continue growth over the following years after recovering from the COVID-19 pandemic.

Middle East and Africa Personalized Nutrition Market Segmentation Analysis:

By Product Type:

  • Functional Food     
  • Dietary Supplements        
  • Nutraceuticals       
  • Sports Nutrigenomics      
  • Digitized DNA-Based Diet Routine       
  • Active Measurement        
  • Standard Measurement    
  • Functional Drink   

By Application:

  • Inherited Diseases 
  • Additional Supplements   
  • Lifestyle Diseases  
  • Medicinal Supplements    
  • Sports Nutrition    
  • Standard Supplements    

By End-Use:

  • Direct-To-Consumer      
  • Wellness & Fitness Centres
  • Hospitals    
  • Ambulatory Care   
  • Clinics
  • Home Care  
  • Institutions

Regional Analysis:

The Middle East and Africa (MEA) regions are foreseen to lead the growth of the personalized nutrition market in the next five years. The markets are classified by Israel, Saudi Arabia and the UAE. Adopting a plant diet supports the development of new plant products such as mini beets, cauliflower rice, broccoli snacks, processed chickpea snacks, and recommended snacks for personalized nutrition promotion.

Key Players in the Market:

Major key Players in the Middle East and Africa Personalized Nutrition Market are

  • Amway (US)
  • BASF (Germany)
  • DSM (Netherlands)
  • Herbalife Nutrition Ltd (US)
  • DNAfit (UK)
  • Care/of (US)
  • Nutrigenomix (US)
  • Zipongo (US)
  • Viome (US)
  • Habit (US)
  • Atlas Biomed Group Limited (UK)

 

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