MEA Weight Loss and Diet Management Market Research Report – Segmented By Diet, Equipment, Services and Country (KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA) – Industry Size, Share, Trends and Growth Forecast (2024 to 2029)

Updated On: January, 2024
ID: 1662
Pages: 140

MEA Weight Loss and Diet Management Market Size (2023 to 2028)

The size of the weight loss and diet management market in the Middle East and Africa is projected to reach USD 20.95 billion by 2028 from USD 14.22 billion in 2023, growing at a CAGR of 8.06% during the forecast period.

Due to the growing concerns over obesity and chronic disease, people primarily focus on their health and fitness. As a result, fitness centers, clubs, and gyms have increased participation in recent years. This is the critical trend contributing to the growth of the MEA weight loss and diet management market. In addition, there is a growing popularity for the keto diet, vegan diet, low-fat, low-carb, and intermittent fasting, linked to the wide acceptance of food alternatives across the MEA region. The overweight and obese population are more prone to chronic diseases such as diabetes, cardiovascular disease, stroke, and orthopedic diseases. For example, 1 in 3 South African adults has high blood pressure, increasing the risk of heart attack, heart failure, kidney disease, or stroke, while 31.5% of adults in South Africa are obese. In South Africa, cardiovascular disease has caused death among women aged 35 to 59, nearly one and a half times more likely than women in the United States. Due to the high incidences of chronic disease in the MEA region, market players' increased efforts in collaboration with the government to raise awareness of the adverse health effects of obesity are expected to stimulate market demand. Hence, the increased understanding of weight loss and diet management techniques is driving the market's growth.

Other factors include increased R&D, penetration of online portals to capture potential customers, a growing number of health and fitness centers, growing population in the region. It is also believed that increasing people's disposable income will promote growth in the MEA weight loss and diet management market.

The stringent government regulations regarding food and product safety are one of the major factors estimated to reduce the growth of the MEA weight loss and diet management market. Since these healthy products require lengthy manufacturing because they contain fertilizer-free, non-GMO products and additional nutrients, the price is high and thus limits their sales. A sIn addition, a stressful and busy lifestyle also reduces the time for the gym, which may be a challenge for the market in the coming years.

This research report on the MEA weight loss and diet management market has been segmented and sub-segmented into the following categories:

By Diet:

  • Food & Beverages
  • Diet Supplements

By Equipment:

  • Fitness Training Equipment
  • Surgical Equipment
    • Minimally Invasive/Bariatric Surgical Equipment
    • Non-Invasive Surgical Equipment

By Services:

  • Fitness Centers
  • Consulting Services

By Country:

  • KSA
  • UAE
  • Israel
  • rest of GCC countries
  • South Africa
  • Ethiopia
  • Kenya
  • Egypt
  • Sudan
  • rest of MEA

In 2019, Saudi Arabia and the United Arab Emirates had a significant share in the MEA weight loss and diet management market. The United Arab Emirates had the highest revenue share of over 30% due to the increase in the overweight population, premium gym services and healthcare facilities, and the commercial availability of diet products and alternatives. However, with digitization, online weight loss services are expected to expand during the forecast period. The United Arab Emirates has one of the highest CVD death rates by age, 204 and 309 per 100,000, due to the presence of obese people in the region. In the United Arab Emirates, there are 850 gyms with 524,000 members, or 6.1 of the population, who regularly go to a gym.

Meal replacements are commonly used to control the number of calories consumed, which has dramatically helped manage adverse effects on health among the developed regions. Other MEA regions such as Qatar, South Africa, Kuwait, and Bahrain are expected to become the growing regions during the forecast period, mainly due to the increasing awareness of the importance of losing weight and improved health infrastructure and the alarming increase in a sedentary lifestyle. Additionally, the abundant availability of helpful information such as diet plans, personal trainers in gyms, dieticians, diet recipes, counseling services, and online services is expected to increase the adoption rate of weight loss and diet management services by 2027.


Companies playing a prominent role in the MEA weight loss and diet management market profiled in the report are Bayer HealthCare AG, Bioniche Animal Health Canada, Sanofi Animal Health, Inc., Biogenesis Bago SA, Heska Corporation, Indian Immunologicals Ltd., Boehringer Ingelheim GmbH, Zoetis, Novartis Animal Health, Inc., Merck & Co. Inc. and Protein Sciences.

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