Middle East and Africa Tea Market was worth USD 6.73 billion in 2022 and estimated to be growing at a CAGR of 5.3%, to reach USD 7.88 billion by 2028.
Tea is globally the most popular beverage obtained from Camellia sinensis plant leaves. It offers various health benefits owing to presence of polyphenols working as antioxidants, vitamins, trace minerals, and different amino acids resulting in stronger immunity, lower cholesterol, increased metabolism, prevention of cancer, and more. In addition, presence of small amount of caffeine makes tea a mild stimulant preventing fatigue.
Drivers and Restraints:
The tea market is majorly driven by the health benefits associated with consuming tea and increase in awareness related to carbonated drinks among people. Moreover, rise in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. However, increase in cost of raw materials due to unpredictable weather, rise in cost of agricultural inputs, and increase in trend of out-of-home coffee consumption are expected to limit growth of the tea market.
Middle East and Africa Tea Market Segmentation Analysis:
Middle East and Africa Tea Market Segmentation by type, packaging and distribution channel. By type the market is segmented into Green tea, black tea, fruit/herbal tea and others. Green tea market is the most lucrative segment of the global tea market, possessing high market potential for investment, owing to the rise in demand and increase in awareness regarding the health benefits offered by it. By packaging the market is classified under Plastic containers, loose tea, paper boards, aluminium tin, tea bags. By distribution channel the market is analyzed under supermarkets, speciality stores, convenience stores, online stores and others.
Middle East and Africa Tea Market geographical analysis by Middle East and Africa.
Key Players in the Market:
Some of the key tea market leaders are Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestle, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.
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