The smoothies market in North America is estimated to grow at a CAGR of 6.7% from 2024 to 2029 and the North American market is expected to be valued at USD 8.2 billion by 2029 from USD 5.93 billion in 2024. North American region leads the global smoothies market due to the high demand for healthy, non-alcoholic beverages in this region.
The growing demand for healthy beverages across North America is one of the major factors propelling the growth of the North American smoothies market. Smoothies are beverages blended with fruits, vegetables, nuts and dairy products and are mainly consumed during a healthy diet. The growing health-consciousness and rising emphasis on consuming healthy food among the North American population are further boosting the smoothies market in North America. In North America, the majority of trainers and professionals recommend the consumption of smoothies for people working on weight loss. As smoothies are directly blended, the fiber content in smoothies is comparatively more than juices and digests better. Dairy-based smoothies have gained traction in recent times due to their high content of proteins and vitamins and resulting in the increased demand for smoothies. Smoothies with no sugar are gaining popularity among diabetics due to their low carbohydrate diets. Smoothies are served with add-ons to satisfy people's tastes, such as chocolate syrup, honey, ice creams and others.
Rising consumption of ready-to-drink beverages in the North American region is further fuelling the growth rate of the North American smoothies market. Due to the busy lifestyle of people in North America, they are lacking with the time to prepare healthy drinks at home. To such a population, smoothies have become a healthy substitute, and these can also be prepared in various flavors and as per the tastes and preferences of consumers. Many people are malnourished in North America due to unhealthy food habits and consumption of low-diet food. Smoothies consist of vitamins and proteins with high fiber content and can be consumed regularly to recover from malnutrition and is one of the best alternatives to such patient population. In the busy lifestyle of people, ready-to-drink healthy beverages are a choice for many consumers to build a healthy diet, and this fact is favoring the growth of the smoothies market in North America.
The increasing trend towards organic products among people regarding food composition is anticipated to offer lucrative opportunities for market participants in the North American smoothies market. The rising interest of people to try and innovative new beverages is motivating the manufacturers to focus on R&D to bring new varieties with significant health benefits. Such initiatives from the manufacturers is estimated to contribute to the growth rate of the smoothies market in this region.
The high cost associated with the maintenance of smoothies is one of the major restraints to the growth of the North American market. To increase the shelf-life of the smoothie, it needs to be refrigerated in cold storage systems at specific temperatures and surroundings. People who are sensitive to specific products used in smoothie preparation, such as dairy products, which limit the potential of the regional market. The increasing number of alternatives to smoothies with health benefits such as herbal teas, carbonated drinks, caffeine and energy drinks is inhibiting the growth rate of the North American market. Alcoholic beverages are a massive addiction to many consumers compared to health drinks. The increasing demand from people for new varieties and flavors in the smoothies took a lot of work for the manufacturers to survive in the market competition by satisfying the consumers.
This research report on the North American smoothies market has been segmented and sub-segmented into the following categories.
North America Smoothies Market – By Product:
Based on product, the fruit-based segment was the largest segment in the North American market in 2023 and is expected to grow at the fastest CAGR during the forecast period. The domination of the fruit-based smoothies segment is primarily attributed to the increasing awareness among the North American population of the health benefits associated with fruit consumption, including vitamins, minerals and antioxidants, rising demand for natural and clean-label products and the availability of a wide variety of fruit flavors. Major smoothie chains such as Jamba Juice and Smoothie King are popular in North America and offer a wide variety of fruit-based smoothie options in North America and are promoting the consumption of smoothies and sales for these products.
North America Smoothies Market – By Distribution Channel:
North America Smoothies Market – By Country:
Regionally, the North American region was the biggest segment in the global market in 2023 and is expected to grow promisingly during the forecast period. People are becoming health conscious due to busy lifestyles and stress. Many people are under malnutrition, and smoothies with health benefits are being preferred, which is driving the smoothies market in the North American region. High demand for healthy ingredients in food across the United States and Canada is contributing to the smoothies market growth in North America. According to a survey conducted by the International Food Information Council in 2022, "Fresh" was opted by approximately 37% of the consumers in the United States as the best description for healthy food. This indicates the high consumption of organic ingredients in the U.S, making it top in the market revenue due to the deteriorating health conditions due to hectic lifestyles. The rising consumption of smoothies to maintain the body's metabolism prompted the regional market growth. People being adapted to modernization were significantly on a diet to maintain body fitness, and fair skin showed an interest in the consumption of healthy beverages. The key players in the U.S were developing huge innovative methods to increase consumer base.
The U.S. smoothies market is expected to capture the major share of the North American market during the forecast period. The United States has the most significant proportion of people who consume healthy ingredients, which drove the regional market for smoothies in North America. The U.S was expected to dominate during the forecast period due to the high consumption of healthy beverages in this region. People with a diet are highly consuming smoothies for the body's sufficient need for protein and vitamins, which are gained through fruits.
Canada is another promising regional market for smoothies in North America. Canada is projected to have a CAGR of 8.9% during the forecast period due to the busy lifestyle of people who are searching for natural and healthy ingredients in ready-to-drink beverages. Smoothies are available in various flavors with natural ingredients, attracting consumers. Children do not take all the vegetables and fruits in the meal, but when they are available in the smoothie form, it is easy for parents to give children sufficient nutrients with their choice of flavor. Smoothies consist of antioxidant properties, dietary fiber, and vitamins, which are directly taken from fruits and vegetables. The growth of the Canadian smoothies market is further driven by the increasing adoption of healthy beverages by replacing alcoholic and carbonated beverages, which was expected to accelerate the market value. Many health benefits produced by the direct consumption of smoothies attracted consumers' interest in building a healthy routine. The increased availability of fruit-based and diary-based flavors with several health benefits boosted the Canadian market growth.
Mexico is projected to grow significantly during the forecast period due to easy availability at restaurants and smoothie bars. Low-sugar and low-calorie products are gaining attention due to the increased number of diabetic patients worldwide. The key players focus on developing fat-free smoothies with rich nutritional value to gain a large consumer base.
KEY MARKET PLAYERS:
Leading key players mentioned in the North American smoothies market report are Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, and Tropical Smoothie Cafe.
Frequently Asked Questions
The key ingredients in smoothies typically include fruits such as bananas, berries, and mangoes, along with leafy greens like spinach or kale, liquid bases such as yogurt, milk, almond milk, or fruit juice, and optional add-ins like protein powder, nut butter, or seeds.
Smoothies can be a healthy option when made with nutritious ingredients like fresh fruits and vegetables, yogurt, and unsweetened liquids. They are often packed with vitamins, minerals, fiber, and antioxidants, making them a convenient way to incorporate more nutrients into one's diet.
Some popular varieties of smoothies include classic fruit smoothies like strawberry banana or mango pineapple, green smoothies made with leafy greens and fruits, protein smoothies with added protein powder or Greek yogurt, and tropical smoothies featuring coconut or tropical fruits.
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