North America Smoothies Market

North America Smoothies Market Size (2023 to 2028)

The smoothies market in North America is estimated to grow at a CAGR of 6.7% from 2023 to 2028 and the North American market is expected to be valued at USD 7.69 billion by 2028 from USD 5.56 billion in 2023. North American region leads the global smoothies market due to the high demand for healthy, non-alcoholic beverages in this region.

The growing demand for healthy beverages across North America is one of the major factors propelling the growth of the North American smoothies market. Smoothies are beverages blended with fruits, vegetables, nuts, and dairy products, mainly consumed during a healthy diet. The increasing health consciousness among people was changing their lifestyles, and the adoption of healthy food was driving the smoothies regional market growth. Most trainers and professionals recommend the consumption of smoothies for people working on weight loss. As smoothies are directly blended, the fiber content in smoothies was higher than in juices. Dairy-based smoothies have gained traction in recent periods due to their high content of proteins and vitamins, enhancing the market demand. Smoothies with no sugar are gaining attention due to low carbohydrate diets, which can be easy for diabetic patients. Smoothies are served with add-ons to satisfy people's tastes, such as chocolate syrup, honey, ice creams, and others.

Rising consumption of ready-to-drink beverages in the North American region is further fuelling the growth rate of the North American smoothies market. Due to the busy lifestyle, people need more time to prepare healthy drinks at home. The availability of smoothies with different flavors according to the consumer's tastes boosted the smoothie's market value. Many people are malnourished due to unhealthy food habits and consumption of low-diet food; the smoothies, which consist of vitamins and proteins with high fiber content, can be consumed regularly to recover from malnutrition. Children could be better at consuming vegetables and fruits, whereas the smoothies have added flavors for children which are rich in nutrients. As the availability of smoothies was easy for the consumers, it helped attract many consumers. In the busy lifestyle of people, ready-to-drink healthy beverages are a choice for many consumers to build a healthy diet, propelling the market growth.

The increasing trend towards organic products among people regarding food composition was expected to create lucrative opportunities for the smoothies market over the forecast period. Increasing people's interest in trying innovative new beverages was boosting the manufacturers to focus on research and development to introduce new varieties with significant health benefits, prompting the market demand and is estimated to gain traction in the upcoming years.

The major restraining factor that was hindering the smoothies market was the high cost of maintenance. To increase the shelf-life of the smoothie, it needs to be refrigerated in cold-storage systems at specific temperatures and surroundings, which are expected to limit the market growth. People needing to be more sensitive to specific products used in smoothie preparation, such as dairy products, may hamper the market growth. The increasing number of alternatives to smoothies with health benefits may alter the market demand as the other beverages, such as herbal teas, carbonated drinks, caffeine, and energy drinks. Alcoholic beverages were a massive addiction to many consumers compared to health drinks. The increasing demand from people for new varieties and flavors in the smoothies took a lot of work for the manufacturers to survive in the market competition by satisfying the consumers.

Impact of COVID-19 on the North American smoothies market:

COVID-19 had a mixed impact on the smoothies market in the North American region. Due to the pandemic, many people focused on increasing immunity and physical fitness, driving market demand. However, the supply chain was disrupted in the first half of the pandemic due to strict lockdown regulations to avoid spreading the virus. The shutdown of restaurants and smoothie bars had slowed down the offline sales, whereas the online services had balanced the market revenue.

REPORT COVERAGE:

This research report on the North American smoothies market has been segmented and sub-segmented into the following categories.

North America Smoothies Market – By Product:

• Fruit-based Smoothies      
  • Organic Smoothies
  • Inorganic Smoothies
• Dairy-based Smoothies     

North America Smoothies Market – By Distribution Channel:

• Restaurants            
• Smoothie bars       
• Supermarkets        
• Convenience Stores     

North America Smoothies Market – By Country:

• The United States
• Canada
• Rest of North America

North American smoothies market had the leading share of the global market in 2022 and is expected to multiply during the forecast period. People are becoming health conscious due to busy lifestyles and stress. Many people are under malnutrition, and smoothies with health benefits are being preferred, which is driving the smoothies market in the North American region.  High demand for healthy ingredients in food across the United States and Canada is contributing to the smoothies market growth in North America. According to a survey conducted by the International Food Information Council in 2022, "Fresh" was opted by approximately 37% of the consumers in the United States as the best description for healthy food. This indicates the high consumption of organic ingredients in the U.S, making it top in the market revenue due to the deteriorating health conditions due to hectic lifestyles. The rising consumption of smoothies to maintain the body's metabolism prompted the regional market growth. People being adapted to modernization were significantly on diet to maintain body fitness and fair skin was showing interest in consumption of healthy beverages. The key players in the U.S were developing huge innovative methods to increase consumer base.

The U.S. smoothies market is expected to capture the major share of the North American market during the forecast period. The United States has the most significant proportion of people with healthy ingredient consumption, which drove the smoothies regional market in North America. The U.S was expected to dominate during the forecast period due to the high consumption of healthy beverages in this region. People with a diet are highly consuming smoothies for the sufficient need of protein and vitamins to the body, which are gained through fruits.

Canada is another promising regional market for smoothies in North America. Canada is projected to have a CAGR of 8.9% during the forecast period due to the busy lifestyle of people who are searching for natural and healthy ingredients in ready-to-drink beverages. Smoothies are available in various flavors with natural ingredients, attracting consumers. Children do not take all the vegetables and fruits in the meal, but when they are available in the smoothie form, it is easy for parents to give children sufficient nutrients with their choice of flavor. Smoothies consist of antioxidant properties, dietary fiber, and vitamins, which are directly taken from fruits and vegetables. The growth of the Canadian smoothies market is further driven by the increasing adoption of healthy beverages by replacing alcoholic and carbonated beverages, which was expected to accelerate the market value. Many health benefits produced by the direct consumption of smoothies attracted consumers' interest in building a healthy routine. The increased availability of fruit-based and diary-based flavors with several health benefits boosted the Canadian market growth.

Mexico is projected to grow significantly during the forecast period due to easy availability at restaurants and smoothie bars. Low-sugar and low-calorie products are gaining attention due to the increased number of diabetic patients worldwide. The key players focus on developing fat-free smoothies with rich nutritional value to gain a large consumer base.

KEY MARKET PLAYERS:

Leading key players mentioned in the North American smoothies market report are Smoothie King, Maui Wowi Hawaiian Coffees & Smoothies, Suja Juice, Innocent Drinks, Bolthouse Farms, Jamba Juice Company, Ella’s Kitchen Ltd, Barfresh Food Group, Inc, and Tropical Smoothie Cafe.