North America Portable Ultrasound Market

North America Portable Ultrasound Market Size

The North America portable ultrasound market size was valued at USD 1.37 billion in 2024 and is estimated to reach USD 2.52 billion by 2033 from USD 1.47 billion in 2025, registering a CAGR of 6.97% from 2025 to 2033.

The increasing prevalence of chronic diseases in North American countries is increasing the demand for the portable ultrasound devices market. According to a report published in January 2022 by the American Cancer Society, around 19,880 women are expected to be diagnosed with ovarian cancer. Portable ultrasound devices are increasingly advantageous, as they are designed for easy use in small spaces and are becoming standard equipment in many hospitals and clinics, propelling the market growth. The rising advanced advantages of ultrasound applications in the healthcare system enhance the growth of the portable ultrasound market value. For Instance, Echo Nous introduced a portable ultrasound full-body probe, which the Food and Drug Administration approved. Lexa is an ultrasound probe specially designed for the Kosmos platform, the first hybrid point-of-care tool. The launch of new products and innovative technologies is increasing the market growth. The portability and easy-to-use facilities boost the growth of market value.

According to the American Cancer Society, ovarian cancer is primarily diagnosed in older women, and it is highly prominent in white women compared to African women. Ultrasound is the initial and crucial step for the detection of ovarian cancer. The increasing demand for ultrasound devices in oncology is propelling the portable ultrasound market in the North American Region.

The improving image quality of handheld ultrasound devices is increasing the market scope. Surgeons are increasingly adopting portable ultrasound scanners for intraoperative ultrasound to identify lesions, mainly in the kidney, liver, and pancreas. The Intestinal ultrasound is a highly reliable point-of-care tool that is used in evaluating inflammation of the bowel. These adoptions of ultrasound devices are expected to create opportunities over the forecast period, enhancing the market expansion.

Portable ultrasounds need to be better for bone or tissue imaging, which is done deep inside the body, limiting regional market expansion. The portable ultrasound has some limitations, hampering the North American portable ultrasound market revenue. The limitations include lower resolution, limited image optimization, small screen size, and limited quantification capabilities, which restrain regional market growth. Another factor hindering regional market growth is the requirement of high-end devices for confirmation, such as standard echocardiography in case of equivocal findings. The need for skilled professionals to understand ultrasound and perform scans and the limited battery life of portable ultrasound devices are expected to limit the portable ultrasound market growth in the North American region. The stringent changes in the regulations by the regulatory authorities are expected to impede the adoption rate of portable ultrasound devices, impacting the regional market. The high cost of portable ultrasound devices combined with surgeries or non-invasive procedures makes expensive procedures difficult for low and middle-income people to afford, which is expected to hamper the regional market revenue in the upcoming years.

SEGMENTAL ANALYSIS

By Device Type Insights

The handheld segment dominated the portable ultrasound market revenue with the most significant share of 56% in 2023 and is expected to maintain the domination in the forecast period due to improved image quality and increasing technological advancements. These are the smallest ultrasound devices, which are easy to handle, less expensive, and convenient for professionals.

By Application Insights

The obstetrics and gynecology segment held the largest share of over 45% in the portable ultrasound market in the North American Region 2024. The increasing need for pregnancy scanning demands the ultrasound scanners market. The flexibility and ease of use favor the expected parents' interest in portable ultrasound devices, enhancing market growth.

The cardiovascular segment is expected to grow significantly over the forecast period due to the increasing prevalence of cardiovascular diseases worldwide.

By End Users Insights

The hospital segment dominated the market by holding a share of 55% in 2024 due to the smaller size and image quality. Doctors prefer to carry out portable ultrasound devices in the pockets of remote medical centers. Hospitals and clinics have the availability of power sources and large equipment, and these portable devices are easy to use even in crises.

Diagnostic centers are gaining traction recently due to the increasing adoption of ultrasound devices to diagnose various diseases.

REGIONAL ANALYSIS

North America dominated the market with 40% of the global market revenue in 2023. The US dominated the North American region market with the largest revenue share due to increasing chronic diseases and technological advancements. Launching new products with high efficiency and the presence of key market players are driving market growth in this region. The increased number of hospitals run by the market players and private sectors is demanding the use of medical devices. According to the American Hospital Association Statistics Report, in 2021, around 2,946 non-government and community hospitals were there, increasing in 2024.

Canada held second in the North American portable ultrasound market revenue due to increasing partnerships, acquisitions, and new product launches. The prevalence of chronic diseases is high in the US, followed by Canada. The increasing developments in the technology-based healthcare system in the North American region are propelling the market value.

KEY MARKET PLAYERS

Companies dominating the North American portable ultrasound market profiled in this report are FUJIFILM Holdings Corporation (Japan), Analogic Corporation (U.S.), Esaote S.p.A. (Italy), Koninklijke Philips N.V. (Netherlands), Toshiba Corporation (Japan), Siemens AG (Germany), General Electric Company (U.S.), Samsung Electronics Co., Ltd. (South Korea), Hitachi Ltd. (Japan) and Mindray Medical International Ltd. (China).

MARKET SEGMENTATION

This research report on the North American portable ultrasound market has been segmented and sub-segmented into the following categories

By Device Type

• Mobile
• Hand-held

By Application

• Cardiovascular
• Obstetrics and Gynaecology
• Gastric
• Musculoskeletal

By End Users

• Hospitals
• Diagnostics Center

By Country

• The United States
• Canada
• Rest of North America