Prescribed Health Apps Market

Prescribed Health Apps Market Size (2023 to 2028)

The global prescribed health apps market is expected to grow at a CAGR of 48.22% during the forecast period 2023-2028.

The prescribed healthcare apps are an advancement in the healthcare I.T. sector. These specified applications are online platforms that can be accessed from home. They provide services like drug availability and delivery, online consultations with certified doctors, and even booking appointments for home care services. In the modern developing world of technology, Applications and software are now on the rise due to their usability and convenience. Some of the most prescribed health apps are WebMD, Doctor on Demand, Teladoc, etc.

Impact of covid-19 on the global prescribed health apps market:

All areas of the world experienced panic and crises as a result of the COVID-19 epidemic. Numerous industries experienced losses, production, and supply issues due to lockdowns and business closures. The medication and healthcare departments were the most negatively impacted because of the scarcity of medicines and the challenges presented by covid regulations in the research and development of new drugs.

However, the pandemic has positively impacted the global prescribed healthcare apps market. The pandemic led to more requirements for healthcare services due to the rapid influx of patients. Due to the overload of patients at the hospital, many people were opting for home quarantines and remote care services. Such healthcare services require the assistance of prescribed healthcare applications to regulate patient progress and maintain their medications. 

MARKET DRIVERS:

The recent global pandemic has increased demand due to the widespread use of smartphones and the internet, rising stress levels, sedentary lifestyles of the populace, improved treatment outcomes and lifestyle improvements, and increased self-awareness among users are among the several reasons for the market's revenue growth. On the other hand, rising private government initiatives and investments have decreased demand. Additionally, as businesses move heavily into the digital realm, digitalization has gained prominence and reduced the time needed to assist patients.

Additionally, the growing adoption of healthcare centers like hospitals and clinics towards the software and I.T. sector is helping the market rise. Hospitals are now launching individual apps and online sites to explain, promote and access their services 24/7 through the web.

The growing need for home-based care is pushing the market growth.

The advantages of prescribed healthcare, including the services provided to patients without moving to any healthcare space, are expected to promote market expansion further. Furthermore, with people's lifestyles getting busier, the need for online services is on the rise. Furthermore, several patients require homecare services due to being immobile or partially mobile. Therefore, this convenience has led to the growth of the market. 

MARKET RESTRAINTS:

The market is restricted by patient data breaches and personal information security concerns. In addition, the lack of awareness about the benefits of prescribed health apps and the lack of skilled professionals to build user-friendly applications without glitches leads to market revenue loss.

This research report on the global prescribed health apps market has been segmented and sub-segmented based on type, application, and region.

Global Prescribed Health Market - By Type:

• Androids
• IOS

The market is expected to be dominated by the Androids segment during the forecast period. This dominance is because there are more android users than IOS users worldwide, especially in developing and low-economy countries. Therefore, many of these applications are designed as android friendly even if they also work for IOS devices.

Global Prescribed Health Market - By Application,

• Hospital
• Individual

The Hospitals segment is expected to dominate the market as many healthcare systems clinics and centers are now designing their apps for patients' convenience. Furthermore, as the healthcare sector slowly shifts towards I.T. trends, the segment is expected to continue dominating during the forecast period. 

However, the Individual segment is also expected to grow due to the recent growing awareness about self-care among populations. 

Global Prescribed Health Market - By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

The market is expected to have a significant share in the North American regions due to the Large investments in the dissemination of healthcare-related technology, such as eHealth and digital health, rising public awareness of health & fitness, and the availability of recommended health apps that can be used on smartphones, laptops, tablets, P.C.s, etc. for a variety of purposes, including lifestyle management and wellness tracking, are driving market growth in the region. Other factors include the need for ongoing health assessments and the importance of adopting a healthy lifestyle among consumers in nations like the United States and Canada.

The Asia-Pacific and the European regions are also expected to show growth due to the rising need for a shift towards technological advancements and the growing economic developments and government support for the digitalization of healthcare.

KEY MARKET PLAYERS:

There are several players in the global prescribed health apps market. Here are the most prominent market players, Sanofi, Apple, Inc., AirStrip Technologies, LifeWatch AG, Cerner Corporation, BioTelemetry Inc., LifeWatch AG, iHealth Lab, AsthmaMD, Quest Diagnostics, IMedicalApps, WebMD, Aetna, Drugs.com, Xealth, etc.

RECENT HAPPENINGS IN THIS MARKET:

• September 8, 2022, With the release of the new Health Gateway mobile app, the majority of British Columbians can now access lab results, information on prescription medications, and vaccination records with just a tap. In a news statement, the Ministry of Health stated that introducing this new app is a component of its strategy to simplify access to health data for all British Columbians. While Health Gateway's mobile app may be new, its website has been up and running for years and has more than one million monthly unique visitors. The app maintains the website's original functionality, which allowed users to examine lab results and doctor visit records, but it now includes security elements to make it mobile-compatible. According to B.C.'s health minister, the app is straightforward and simple to use.
• August 9, 2022, Gozio Health and Well Health are used by UNC Health to enhance its online customer service. Nearly three years ago, UNC Health and Gozio debuted their consumer-facing mobile app to provide navigation and combine other digital components under a unified patient-facing interface. Dodson, system director of digital health and innovation at UNC Health, said in an interview that the organization always looks for ways to go above and beyond what its patients anticipate. In order to bring together various services under a single digital experience, the not-for-profit healthcare organization collaborated with two digital health businesses. This enables our patients to request care, engage with their medical team, and learn how to maintain good health—all from a mobile device, according to Dodson.