Probiotic Juice Beverage Market was at USD x.xx billion in 2021 and is anticipated to reach an extent of USD x.xx billion by 2027, recording a considerable CAGR over the outlook period 2022 - 2027.
Fruit juices have become important carriers of a number of cross-category functional ingredients ranging from probiotics, fiber, and plant sterols to omega-3s, collagen, and glucosamine. Probiotic products readily available on the market are generally in the form of yogurt or fermented milk. Also, it has been observed that with a trend towards vegetarianism by consumers in all developed countries, the demand for vegetarian probiotic products has decreased. Health professionals are gradually promoting the beneficial effects of foods with added live probiotics on human health and, in particular, on children and other high-risk populations. Probiotics have been observed to play an important role in digestive, immune, and respiratory functions and have a vital effect in preventing infectious diseases in children. In recent years there has been interesting in the juice segment. Juices make up about 11% of probiotic drinks. The probiotic juice drink market is currently in its infancy and is expected to develop at an incredible growth rate during the outlook period.
PepsiCo, Inc. announced that it has entered into a definitive agreement to acquire KeVita, one of North America's leading creators of fermented probiotics and kombucha beverages.
General Mills' venture capital arm 301 Inc. has invested in the parent company of beverage and Juice Company GoodBelly Probiotics. NextFoods, GoodBelly's parent company based in Boulder, Colorado, is raising $ 12 million in funding in a new round led by 301, with additional capital from existing investors, including Emil Capital Partners. NextFoods was founded in 2007 by Todd Beckman and Steve Demos, who founded WhiteWave Foods.
Global bioscience company and supplier of ingredients to the food and beverage industry, Chr. Hansen signed an agreement to acquire UAS Laboratories, a Wisconsin-based probiotic producer, from Lakeview Equity Partners for US $ 530 million. Chr. Hansen said the acquisition of UAS Labs, a B2B company specializing in the production of probiotics, will expand its microbial platform and improve the flexibility of probiotic production as part of its strategy to pursue specific acquisitions in the microbial sector.
HOWARU Bifido, which has been clinically proven to enhance the body's natural immune response, especially in children and the elderly, offers beverage manufacturers the opportunity to create a unique juice drink that promotes both health and taste.
REPORT COVERAGE:
REPORT METRIC |
DETAILS |
Market Size Available |
2019 – 2026 |
Base Year |
2019 |
Forecast Period |
2022 - 2027 |
CAGR |
10.29% |
Segments Covered |
By Product Type, and By Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Tabatchnik Fine Foods, GC Rieber Compact AS, Power Foods Tanzania, NutriVita Foods, Nutriset SAS, Mana Nutritive Aid Products, Insta Products, InnoFaso, Hilina, Edesia USA, and Diva Nutritional Products |
Increasing personal disposable income coupled with growing health awareness are the factors that are driving the growth of the Global Probiotic Juice Beverage Market.
Aside from this, the increasing population of baby boomers in the United States is expected to drive the growth of the global probiotic juice beverage market during the forecast period. Aside from this, the significant acceptance of probiotic juice drinks in individual packages is likely to stimulate growth in the future as well. Increasing populations in developing countries in Asia are driving demand for probiotic products in the region, which is likely to boost growth in the marketplace in the future. Consumers are looking for drinks that offer an added benefit in addition to quenching their thirst. Functional foods and beverages have additional nutritional benefits that can help maintain balance in the body, especially in the gut. Many fruit and beverage companies are expanding their product line by adding functional beverages to their portfolio, which includes probiotic beverages. Functional foods and prebiotic drinks are becoming a hot food habit around the world. However, the market share is mainly occupied by developed markets.
The global probiotic juice drinks market is segmented based on function into
therapy
disease prevention
regularity
The global market is also segmented based on end-use as
animal probiotics
human probiotics.
The world market for probiotic juice drinks is also divided based on the type of flavoring such as
blueberry
raspberry
strawberry
Impact of covid-19 on Probiotic Juice Beverage Market
The Coronavirus pandemic had a severe impact on the food and beverage industry all around the world, including the associated industries like probiotic juice beverages. The shutdown of production units as a part of lockdown conditions in the developed and developing areas, along with the disruption in the supply chain has resulted in the decline in revenue and overall sales of these drinks. However, the increasing consumer preference for a healthy lifestyle amid COVID-19 is touted to increase the demand for probiotic juice beverages. Also, the same trend is foreseen to continue in the next few years in this business.
North America
Asia Pacific
Europe
Latin America
Middle East and Africa
Among these, the Asia Pacific captured the largest share of the probiotic juice beverages market in the review period, and Japan accounted for the highest share of the Asia Pacific probiotic juice beverage market in that timeframe.
Other than that, Europe is the second-largest market, as in this region, consumers have a positive attitude towards the consumption of probiotic products. Consumption is at a significant rate in Germany, France and the United Kingdom, as the products are easily available in the nearby grocery stores. Market growth is slower in the United States, but it is expected to see strong growth going forward with the increasing consumer awareness and availability.
Goodbelly
Groupe Danone
Nestle SA
Biogaia AB
Yakult Honsha Co. Ltd.
E.I. DuPont De Nemours Company.
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