Roselle Market

Roselle Market Size, Growth, Forecast (2023-2028)

The Global Roselle Market size was projected to be USD123.8 million in 2022 and is anticipated to grow by USD 253.6 million by the end of 2028, increasing at a CAGR of 7.6% during 2023 and 2028. 

Market Overview:

The increasing awareness among consumers regarding health benefits associated with Roselle, companies enhancing on reduction in calorie due to the rising health awareness, and rapid expansion of the retail market are some of the factors that boost the global roselle market revenue during the forecast period. Roselle is a species of hibiscus also known as Jamaican, rosella, and plant of the hibiscus. Roselle stalks and leaves differ from dark green to reddish, and flowers are pale yellow or creamy white. Over the centuries, Roselle is treated as a medicinal plant used to treat urinary tract infections, toothaches, hangovers, and colds. In addition, Roselle comprises fleshy calyces which are used in making beverages.

Moreover, these can neither be eaten in salads as raw nor can be cooked as greens. Many industries, including food, pharmaceuticals, and nutraceuticals, make use of Roselle. It can be used in jam, jelly, syrup, wine, cake, gelatin, ice cream, etc. Roselle extracts are produced from the flower, broadly used for several purposes, including skincare products, cosmetics, pharmaceuticals, and dietary supplements. Roselle is available both in liquid and powder form. In addition, Roselle is used in herbal, which is consumed by most of the population globally, which is one of the major factors that boost up the global roselle market size during the forecast period.

Recent Developments in the Roselle Market:

• Atlantis Arena Sdn Bhd announced that it had turned into a manufacturer, exporter, and distributor of food and beverage products, including roselle tea, ginger tea, coconut oil, cookies, and some traditional snacks, and its main aim is to become one-stop delivery and also offers several products to food and beverage industries.

REPORT COVERAGE:

Drivers:

The growing awareness regarding health benefits among consumers and companies enhancing the reduction on calories are the main factors that propel the global roselle market growth in the future.

Moreover, increasing demand for Roselle from many firms drives the market growth. The powder made from Roselle is beneficial for skin and hair. Therefore it is widely used in the cosmetics industry. Furthermore, Roselle is rich in its nutrient content, thus broadly used in bakery industries. Again, Roselle is commonly used in herbal tea, consisting of antioxidants, vitamin C, K, B12, B6, and E, minerals, potassium, magnesium, manganese, and calcium. Therefore, most of the population tends to have herbal tea globally, which further upwards the growth of the global roselle market.

Restraints:

Excess utilization of Roselle in the products may lead to stomach ache, constipation, gas, headache, painful urination, and nausea, which is anticipated to slow down the global roselle market growth. In addition, although Roselle is used in food products, over-usage may cause diseases that can take time to be cured. This factor acts as a significant restraint for the growth of the global roselle market.

Key Challenges in the Roselle Market:

Generally, Roselle is considered safe and has been used for medicinal purposes since ancient times. Although it is used for many purposes, it also consists of some side effects. Over usage of Roselle in food products may cause several diseases, including dizziness, constipation, gas, fatigue, stomach ache, and ringing in the ears. This overdosage is one of the significant challenges that hamper the global roselle market growth in the coming years.

Roselle Market Segmentation Analysis:

By Form:

• Liquid
• Powder

Among these, powder form tends to hold the largest market share and continues its dominance during the forecast period. Due to its anti-bacterial properties, the demand for the powder form of Roselle has been increasing in emerging economies. The powder form of Roselle can be utilized in jam, jelly, cakes, ice cream, wine, gelatin, and syrup.

By End Use:

• Animal feed
• Pharmaceuticals
• Food & Beverages 
• Cosmetics & Nutraceuticals

Besides this end-use, the food & beverage industry holds the highest market share in 2021. Its increasing demand for roselle products in this industry further drives the global roselle market growth. Additionally, the rising demand for anti-bacterial products from consumers in developed economies is projected to boost the global roselle market growth during the forecast period.

By Sales Channel:

• Online stores
• Specialty stores
• Supermarket/Hypermarket
• Others

However, the supermarket/Hypermarket sector plays the dominant role in holding the highest global roselle market share since it offers several goods and often acts as a one-stop destination for daily shopping requirements.

Global Roselle Market Regional Analysis: 

The Global Roselle Market Report includes the segmentation of Regions:

• North America - the United States and Canada
• Europe - United Kingdom, Spain, Germany, Italy, and France
• The Asia Pacific - India, Japan, China, Australia, Singapore, Malaysia, South Korea, New Zealand, and Southeast Asia
• Latin America - Brazil, Argentina, Mexico, and Rest of LATAM
• The Middle East and Africa - Africa and Middle East (Saudi Arabia, UAE, Lebanon, Jordan, Cyprus)

North America is dominant among all regions with maximum global roselle market share owing to the rapidly increasing demand for roselle products for medicinal purposes. Moreover, Europe tends to be the fastest-growing region. On the other hand, the Asia Pacific and the Middle East & Africa roselle market tend to grow with a significant CAGR during the forecast period due to the increasing awareness of the health benefits of having Roselle. 

Impact of COVID-19 on Global Roselle Market:

The novel coronavirus disease COVID-19 has been spreading among a vast population across the globe. This made the people struck in the houses and stepped out if it is necessary. COVID-19 had made many of the firms close down and also made several people unemployed. The number of COVID cases has been increasing daily, and the government tends to impose a lockdown to curb the disease. The global roselle market had an upbeat impact pre and post-COVID since most of the population were aware of health benefits by having Roselle, which made the market grow intensely amid COVID.

Key Players in the Roselle Market:

Major Key Players in the Global Roselle Market are

• Roselle Farms 
• Guangzhou Running Tea Co., Ltd
• Thai Organic Life 
• Cultivator Natural Products Pvt. Ltd
• Atlantis Arena Sdn Bhd
• Rossell India Ltd
• Apple Food Industries
• Buddha Teas
• The Tao of Tea LLC