Acai Berry Market

Global Acai Berry Market Size (2024 to 2029)

The size of the global acai berry market was worth USD 1.1 billion in 2023. The global market is estimated to register a CAGR of 12.2% from 2024 to 2029 and be valued at USD 2.19 bn by 2029 from USD 1.23 bn in 2024.

Acai berry offers various health benefits when they are converted to acai beverages due to the high antioxidant properties they offer. Acai berry is a deep purple fruit that comes from the Acai palm tree and is available in Central and South America. It is a delicious dark berry fruit that consists of natural antioxidants, which incorporate vitamins C, and E, and unique phytonutrients referred to as anthocyanin. Further to the antioxidants stated above, Acai is rich in fiber and includes nutrition B1, B2, B3, vitamin E, C, Calcium, Potassium, Proteins, and healthful fatty acids Omega 6 and Omega 9. Acai berries include a first-rate quantity of zinc and folic acid. Zinc is an idea to significantly gain scalp health and save your hair loss by making the hair roots more potent. Folic acid improves blood movement in the scalp, aids the regeneration of the cells that make contribute to hair growth and prevents greying of hair. Ever since medieval times, acai berry has been consumed in the form of pulp by the natives of the region. Acai berries have also been credited for providing strength and energy to the natives and can be added to a balanced diet to satisfy daily nutritional requirements.

Current Scenario of the Global Acai Berry Market

The demand for acai berries has been continuously growing for the last few years worldwide due to the increasing awareness of the health benefits that acai berries offer when consumed. Acai berries have high levels of antioxidants, essential fatty acids, vitamins and minerals and have applications in food, beverages and cosmetics. Acai berries promote heart health, aid in weight loss, and boost immune function, and this awareness has been rapidly increasing among consumers and drawing their interest. In the current world, consumers worldwide are keen on developing healthier lifestyles and dietary choices, which is resulting in the increasing demand for acai products across various regions. The superfoods and health-oriented products have been gaining prominence in regions such as North American, Europe and Asia and the consumption of acai products is also gradually growing in these regions.

MARKET DRIVERS

The growing awareness of the health benefits of acai berries is one of the key factors propelling the global market growth.

Acai berries have gained recognition for their rich nutritional profile. The antioxidants, vitamins and minerals that acai berries have are believed to offer several health benefits to consumers that range from boosting immune function, promoting heart health and aiding in weight management. The growing awareness of the nutritional value of acai berries among consumers is resulting in the increasing demand for acai-based products worldwide. For instance, people in North America are considering acai berries as a superfood and are ready to pay a premium price for products that have acai berries as an ingredient in the manufacturing. On the other hand, the demand for acai-based beverages and acai-based supplements is on the rise, which is further contributing to the expansion of the global market.

The growing usage of acai berries in the cosmetic industry is further promoting the global acai berry market growth.

Companies that operate in the cosmetics and personal care industry have been increasingly using acai berries as a component in the manufacturing of organic cosmetics in order to address the growing demand for organic cosmetics. Acai berries have antioxidants, vitamins, minerals, anti-inflammatory and anti-aging properties, and these properties make acai berries an ideal component to include in the manufacturing of organic cosmetics. The demand for organic cosmetics is gradually growing in developed and developing countries due to the increasing disposable income and growing awareness among people regarding the harmful effects that chemical products can cause on their skin and hair. The increase in the demand for organic cosmetics is resulting in the growing demand for acai berries and contributing to the global acai berry market growth.

The constant flow of new products containing acai berries from various food and beverage companies in recent years is a major factor driving the rapid expansion of the global acai berry market. The increasing fame of natural supplements in developed regions is also catalyzing the demand for acai berries. The role of online channels is growing in the distribution of acai berry products in various parts of the world. Moreover, the pharmaceutical and food industries are increasingly interested in superfoods, which will give a boost to the demand for acai berries in the future.

MARKET RESTRAINTS

Limited cultivation areas and geographical constraints are major restraints to the growth of the global acai berry market.

Seasonal availability of acai berry, which is further leading to the inconsistent supply is negatively impacting the global market growth. The perishability and short shelf life of fresh acai berries, high costs associated with the importing of acai berries in certain regions, lack of awareness and familiarity among consumers and competition from other superfoods and health supplements are further hindering the growth of the global market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Acai Berry Market Analysis By Product Form

The pulp segment led the acai berry market in 2023 and held 59.7% of the global market share and is anticipated to hold the dominating sport in the worldwide market throughout the forecast period. The domination of the pulp segment is credited to the increasing usage of acai pulp in various industries such as food and beverage, cosmetics, and pharmaceuticals. The rising popularity of acai bowls and acai smoothies from health-conscious consumers is further boosting the expansion of the pulp segment in the global market.

The dried segment is estimated to account for a substantial share of the worldwide market during the forecast period. Dried acai berries are increasingly being used in snacks, supplements, and baked goods due to their longer shelf life, convenience, and suitability properties, which is majorly driving the growth of the dried segment in the global market.

Global Acai Berry Market Analysis By Application

The food and beverages segment accounted for 44.7% of the global market share in 2023 and is expected to progress at a steady CAGR during the forecast period. Acai berries have gained recognition among consumers as a superfood. The growing usage of acai berries in smoothies, juices, energy drinks and snacks to address the needs of health-conscious consumers is primarily resulting in the domination of the food and beverages segment in the global market. Companies such as Sambazon, The Coca-Cola Company, and PepsiCo are launching acai-infused beverages to capture the growing demand for healthy and natural refreshment drinks.

The dietary supplements segment is predicted to be the fastest-growing segment in the global acai berry market. The consumer preference for natural and plant-based supplements is increasing rapidly, which is promoting the demand for acai-berry dietary supplements and driving segmental expansion.

The pharmaceuticals segment is projected to witness a healthy CAGR in the global market during the forecast period owing to the increasing R&D activities by the pharmaceutical companies to explore the ways of using acai extracts in formulations for dietary supplements, functional foods and pharmaceutical drugs targeting various health conditions.

Global Acai Berry Market Analysis By Distribution Channel

The hypermarkets or supermarkets segment dominated the acai berry market, accounting for 36.7% of the worldwide market share in 2023. Popular supermarket chains such as Walmart, Carrefour and Tesco offer a wide selection of acai berry products ranging from frozen pulp, supplements and beverages.

REGIONAL ANALYSIS

Asia-Pacific is expected to be the fastest-growing region in the world acai berry market during the forecast period. This is due to the growing number of pharmaceutical and cosmetic industries. According to the Indian Brand Equity Foundation (IBEF), the pharmaceutical industry is the third-largest industry in India in terms of volume and accounted for about 20% of the global pharmaceutical industries in 2018. The growing consumption of dietary and dietary supplements across the Asia-Pacific region is boosting the growth of the acai berry market in this region. According to the Australian Trade and Investment Commission, nutritional supplements account for approximately 35% of the Chinese health food market and are supposed to reach USD 22.3 billion by 2020 with a compound annual rate of 6.4%. The Asia Pacific, in particular, due to increased consumption of nutritional and dietary supplements as well as the increase in the acai berry market among the regional population, may pose significant growth possibilities. Meanwhile, advanced regional economies can also increase throughout the evaluation period at a significant growth pace year-over-year. It is anticipated that increasing demand for dietary supplements to reduce cardiovascular hazards in populations in developed countries will add a significant share of income to the worldwide economy.

North America occupied a vital position in the world market of acai berries due to the increasing prevalence of cardiovascular diseases in the region. Acai berry consists of anthocyanin which helps prevent cholesterol oxidation, which helps reduce plaque buildup in the arteries. However, in 2009, the Health Canada Department of the Government of Canada advised people not to use certain acai berry products, including Acai Pure Ultra, Acai Power Blast, Vital Acai Super Antioxidant Weight Loss, and others.

KEY PLAYERS IN THE GLOBAL ACAI BERRY MARKET

AcaiExotic, Acairoots, Nativo Acai, Sambazon, Vision America International, Amazon Forest Trading, Energy Foods International, Organique Acai USA, Tropical Acai and Zola are playing a dominating role in the global acai berry market.

RECENT HAPPENINGS IN THE MARKET

• In August 2019, Organique Inc. launched its new acai berry product line to meet the growing consumer demand for quality supplements to improve health. The company launched its latest range of natural and organic food supplements with acai berries to celebrate ten years of health and wellness.
• In March 2018 after four years of market research and increasing customer demand on the South Florida acai berry market, Energy Foods International introduced its worldwide company capacity at the Natural Products Expo West. The firm also announces a 100 percent Amazonia humanitarian alliance, a social enterprise focused on maintaining the Amazon rainforest and protecting its inhabitants’ interests.
• In 2018, Southam launched new "freeze-dried maqui and acai powders" to strengthen its position in the acai berry market. This product was launched to meet the growing demand for acai berries and maqui.
• In 2017, Jamba Juice Hawaii launched the "Watermelon Acai Bowl" in the market. This new refreshing takeaway includes a mixed base of moisturizing watermelon, Acai, raspberry, lime and apple and is covered with chia seeds of omega-3 fatty acids, pineapple, blueberries, strawberries, and coconut.

DETAILED SEGMENTATION OF THE GLOBAL ACAI BERRY MARKET INCLUDED IN THIS REPORT

This research report on the global acai berry market has been segmented and sub-segmented based on application, product form, distribution channel and region.

By Product Form

• Pulp
• Dried

By Application

• Food and Beverages
• Pharmaceuticals
• Dietary Supplements
• Personal Care or Cosmetics
• Others

By Distribution Channel

• Hypermarkets or Supermarkets
• Convenience Stores
• Pharmacies or Drugstores
• Online
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa