Asia Pacific Kombucha Market was worth USD 150.2 million in 2018 and estimated to be growing at a CAGR of 26.6%, to reach USD 488.48 million by 2023. Kombucha is a beneficial beverage prepared by fermenting tea with microbes.
Kombucha, also referred as tea mushroom is a type of fermented, slightly effervescent black or green tea drinks which are intended as functional beverages for their health benefits. Kombucha is made by fermenting team using symbiotic colony of bacteria and yeast (SCOBY). Kombucha has been promoted with claims that it can treat a wide variety of human illnesses, including AIDS, cancer, cardiovascular diseases, and diabetes.
Primary factors accounted for driving the market are high prevalence of chronic diseases, increasing health awareness among individuals, changing lifestyles driving individuals to opt for functional foods and beverages and rising disposable income. However factors like storage problems, adverse effects caused by contaminated Kombucha and stringent regulations are the factors restricting the growth of market.
The Asia Pacific market for Kombucha is segmented based on Types and Flavours. Based on Type – Bacteria, Yeast, Mould and Others. Based on Flavours – Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers and Others. Based on Geographical analysis the market is separated into regions of China, Japan, India, South Korea and Australia. China is leading the market regionally, due to presence of market leaders and increasing popularity regarding the health benefits of Kombucha among individuals. Japan is expected to grow the fastest owing to its increasing disposable income, growing government initiatives to manufacture Kombucha and growing adoption rate. Yeast fermented Kombucha holds the major share in market due to its cost advantage and ease of handling while bacterial Kombucha is expected to grow at a higher CAGR due to its increasing adoption and applications.
Some of the key players dominating this market include Millennium Products, Inc., Reed’s, Inc., The Hain Celestial Group, Revive Kombucha, Kosmic Kombucha, Cell - Nique Corporation, Buchi Kombucha , Gt’s Kombucha, Townshend’s Tea Company, The Humm Kombucha Llc, Red Bull Gmbh, Makana Beverages Inc., Nesalla Kombucha, Live Soda Kombucha, and Kombucha Wonder Drink.
1.Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Yeast
5.1.3 Bacteria
5.1.4 Mould
5.1.5 Others
5.1.6 Y-o-Y Growth Analysis, By Type
5.1.7 Market Attractiveness Analysis, By Type
5.1.8 Market Share Analysis, By Type
5.2 Flavour
5.2.1 Introduction
5.2.2 Herbs and Spices
5.2.3 Citrus
5.2.4 Berries
5.2.5 Apple
5.2.6 Coconut
5.2.7 Mango
5.2.8 Others
5.2.9 Y-o-Y Growth Analysis, By Flavour
5.2.10 Market Attractiveness Analysis, By Flavour
5.2.11 Market Share Analysis, By Flavour
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Flavour
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Flavour
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Flavour
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7.Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8.Market Leaders' Analysis
8.1 Millennium Products, Inc.
8.1.1 Overview
8.1.2 Type Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Reed’s, Inc.
8.3 The Hain Celestial Group
8.4 Revive Kombucha
8.5 Kosmic Kombucha
8.6 Cell - Nique Corporation
8.7 Buchi Kombucha
8.8 Gt’s Kombucha
8.9 Townshend’s Tea Company
8.10 The Humm Kombucha Llc
9.Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10.Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
