Pulished Date August, 2019
ID: 7011
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Asia Pacific Energy Drinks Market By Type (Isotonic, Hypotonic, Hypertonic), By Ingredient Type (Water, Additives), By Packaging (Bottles, Cans And Others) And By Region - Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2018-2023)

Pulished: August, 2019
ID: 7011
Pages: 145

Asia Pacific Energy Drinks Market was worth USD 9.14 billion in 2018 and estimated to be growing at a CAGR of 5.1%, to reach USD 11.72 billion by 2023. Energy Drinks are a type of beverage that contain a physical and mental stimulating drugs.

Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks effects cognitive performance like increased attention and reaction speed, primarily due to caffeine.

Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards upon long term consumption of energy drinks are hindering the growth of market.

The Asia Pacific market for Energy Drinks is segmented based on Type, Ingredient Type and Packaging. Based on Type it is divided into Isotonic, Hypotonic and Hypertonic Energy Drinks. Based on Ingredient Type it is divided into Water and Additives that include sweeteners, flavours, acidulants and others. Based on Packaging it is divided into Bottles, Cans and others. Based on geographical analysis, the market is divided into regions of China, India, Japan, South Korea and Australia. China holds the major share in the market due to presence of market leaders as well as a large population of casual drinkers, athletes preferring energy drinks. India is the fastest growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold the major share in the market due to the easy intake of isotonic drinks by the body.

Some of the key players dominating this market include Red Bull, Monster Beverage Corporation, Rockstar Inc., Coca Cola, PepsiCo., Arizona Beverage Company, National Beverage Corp., Dr.Pepper Snapple Group, Living Essentials and Cloud 9.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Study Deliverables                  

                1.3 Base Currency, Base Year and Forecast Periods                          

                1.4 General Study Assumptions                

2. Research Methodology                                           

                2.1 Introduction                               

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Econometric Modelling      

                                2.2.4 Expert Validation  

                2.3 Analysis Design                         

                2.4 Study Timeline                          

3. Overview                                       

                3.1 Executive Summary                

                3.2 Key Inferences                         

                3.3 Epidemology                              

4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)                                    

                4.1 Market Drivers                          

                4.2 Market Restraints                    

                4.3 Key Challenges                         

                4.4 Current Opportunities in the Market                              

5. Market Segmentation                                              

                5.1 Type                              

                                5.1.1 Introduction           

                                5.1.2 Isotonic    

                                5.1.3 Hypotonic

                                5.1.4 Hypertonic              

                                5.1.5  Y-o-Y Growth Analysis, By Type    

                                5.1.6  Market Attractiveness Analysis, By Type  

                                5.1.7  Market Share Analysis, By Type    

                5.2 Ingredient Type                        

                                5.2.1 Introduction           

                                5.2.2 Aqua/Water           

                                5.2.3 Additives 

                                                5.2.3.1 Sweeteners

                                                5.2.3.2 Polysaccharides and Oligosaccharides

                                                5.2.3.3 Acidulants

                                                5.2.3.4 Caffeine and its derivatives

                                                5.2.3.5 Others

                                5.2.4 Y-o-Y Growth Analysis, By Ingredient Type               

                                5.2.5 Market Attractiveness Analysis, By Ingredient Type             

                                5.2.6 Market Share Analysis, By Ingredient Type               

                5.3 Packaging                    

                                5.3.1 Introduction           

                                5.3.2 Bottles      

                                                5.3.2.1 PET

                                                5.3.2.2 Glass

                                5.3.3 Cans           

                                5.3.4 Other Packagings 

                                5.3.5 Y-o-Y Growth Analysis, By Packaging           

                                5.3.6  Market Attractiveness Analysis, By Packaging        

                                5.3.7  Market Share Analysis, By Packaging          

6. Geographical Analysis                                              

                6.1 Introduction                               

                                6.1.1 Regional Trends    

                                6.1.2 Impact Analysis     

                                6.1.3 Y-o-Y Growth Analysis        

                                                6.1.3.1 By Geographical Area

                                                6.1.3.2 By Type

                                                6.1.3.3 By Ingredient Type

                                                6.1.3.4 By Packaging

                                6.1.4  Market Attractiveness Analysis     

                                                6.1.4.1 By Geographical Area

                                                6.1.4.2 By Type

                                                6.1.4.3 By Ingredient Type

                                                6.1.4.4 By Packaging

                                6.1.5  Market Share Analysis      

                                                6.1.5.1 By Geographical Area

                                                6.1.5.2 By Type

                                                6.1.5.3 By Ingredient Type

                                                6.1.5.4 By Packaging

                6.2 China                             

                6.3 India                              

                6.4 Japan                            

                6.5 South Korea                               

                6.6 Australia                      

7. Strategic Analysis                                       

                7.1 PESTLE analysis                         

                                7.1.1 Political     

                                7.1.2 Economic 

                                7.1.3 Social         

                                7.1.4 Technological         

                                7.1.5 Legal          

                                7.1.6 Environmental       

                7.2 Porter’s Five analysis                              

                                7.2.1 Bargaining Power of Suppliers        

                                7.2.2 Bargaining Power of Consumers    

                                7.2.3 Threat of New Entrants     

                                7.2.4 Threat of Substitute Products and Services              

                                7.2.5 Competitive Rivalry within the Industry     

8. Market Leaders' Analysis                                        

                8.1 Red Bull GmbH                          

                                8.1.1 Overview 

                                8.1.2 Type Analysis         

                                8.1.3 Financial analysis  

                                8.1.4 Recent Developments       

                                8.1.5 SWOT analysis       

                                8.1.6 Analyst View          

                8.2 Monster Beverage Corporation                         

                8.3 Rockstar, Inc.                             

                8.4 Coca-Cola                    

                8.5 PepsiCo.                      

                8.6 Arizona Beverage Company                

                8.7 National Beverage Corp                        

                8.8 Dr.Pepper Snapple Group                    

                8.9 Living Essentials                        

                8.10 Cloud 9                       

9. Competitive Landscape                                           

                9.1 Market share analysis                            

                9.2 Merger and Acquisition Analysis                       

                9.3 Agreements, collaborations and Joint Ventures                         

                9.4 New Product Launches                         

10. Market Outlook and Investment Opportunities                                         

Appendix                                           

                a) List of Tables                

                b) List of Figures                              

  • Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms By Ingredient Type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the North america market; which includes broadly demographic, economic and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Asia Pacific Energy Drinks Market By Type, From 2018-2023( USD Billion )
  2. Asia Pacific Isotonic Market By Region, From 2018-2023( USD Billion )
  3. Asia Pacific Hypotonic Market By Region, From 2018-2023( USD Billion )
  4. Asia Pacific Hypertonic Market By Region, From 2018-2023( USD Billion )
  5. Asia Pacific Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  6. Asia Pacific Aqua/Water Market By Region, From 2018-2023( USD Billion )
  7. Asia Pacific Additives Market By Region, From 2018-2023( USD Billion )
  8. Asia Pacific Energy Drinks Market By Packaging, From 2018-2023( USD Billion )
  9. Asia Pacific Bottles Market By Region, From 2018-2023( USD Billion )
  10. Asia Pacific Cans Market By Region, From 2018-2023( USD Billion )
  11. Asia Pacific Others Market By Region, From 2018-2023( USD Billion )
  12. Japan Energy Drinks Market By Type, From 2018-2023( USD Billion )
  13. Japan Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  14. Japan Energy Drinks Market By Packaging, From 2018-2023( USD Billion )
  15. China Energy Drinks Market By Type, From 2018-2023( USD Billion )
  16. China Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  17. China Energy Drinks Market By Packaging, From 2018-2023( USD Billion )
  18. India Energy Drinks Market By Type, From 2018-2023( USD Billion )
  19. India Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  20. India Energy Drinks Market By Packaging, From 2018-2023( USD Billion )
  21. Australia Energy Drinks Market By Type, From 2018-2023( USD Billion )
  22. Australia Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  23. Australia Energy Drinks Market By Packaging, From 2018-2023( USD Billion )
  24. South Korea Energy Drinks Market By Type, From 2018-2023( USD Billion )
  25. South Korea Energy Drinks Market By Ingredients Type, From 2018-2023( USD Billion )
  26. South Korea Energy Drinks Market By Packaging, From 2018-2023( USD Billion )

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