Asia Pacific Energy Drinks Market was worth USD 9.14 billion in 2018 and estimated to be growing at a CAGR of 5.1%, to reach USD 11.72 billion by 2023. Energy Drinks are a type of beverage that contain a physical and mental stimulating drugs.
Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks effects cognitive performance like increased attention and reaction speed, primarily due to caffeine.
Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards upon long term consumption of energy drinks are hindering the growth of market.
The Asia Pacific market for Energy Drinks is segmented based on Type, Ingredient Type and Packaging. Based on Type it is divided into Isotonic, Hypotonic and Hypertonic Energy Drinks. Based on Ingredient Type it is divided into Water and Additives that include sweeteners, flavours, acidulants and others. Based on Packaging it is divided into Bottles, Cans and others. Based on geographical analysis, the market is divided into regions of China, India, Japan, South Korea and Australia. China holds the major share in the market due to presence of market leaders as well as a large population of casual drinkers, athletes preferring energy drinks. India is the fastest growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold the major share in the market due to the easy intake of isotonic drinks by the body.
Some of the key players dominating this market include Red Bull, Monster Beverage Corporation, Rockstar Inc., Coca Cola, PepsiCo., Arizona Beverage Company, National Beverage Corp., Dr.Pepper Snapple Group, Living Essentials and Cloud 9.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 Epidemology
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 Type
5.1.1 Introduction
5.1.2 Isotonic
5.1.3 Hypotonic
5.1.4 Hypertonic
5.1.5 Y-o-Y Growth Analysis, By Type
5.1.6 Market Attractiveness Analysis, By Type
5.1.7 Market Share Analysis, By Type
5.2 Ingredient Type
5.2.1 Introduction
5.2.2 Aqua/Water
5.2.3 Additives
5.2.3.1 Sweeteners
5.2.3.2 Polysaccharides and Oligosaccharides
5.2.3.3 Acidulants
5.2.3.4 Caffeine and its derivatives
5.2.3.5 Others
5.2.4 Y-o-Y Growth Analysis, By Ingredient Type
5.2.5 Market Attractiveness Analysis, By Ingredient Type
5.2.6 Market Share Analysis, By Ingredient Type
5.3 Packaging
5.3.1 Introduction
5.3.2 Bottles
5.3.2.1 PET
5.3.2.2 Glass
5.3.3 Cans
5.3.4 Other Packagings
5.3.5 Y-o-Y Growth Analysis, By Packaging
5.3.6 Market Attractiveness Analysis, By Packaging
5.3.7 Market Share Analysis, By Packaging
6. Geographical Analysis
6.1 Introduction
6.1.1 Regional Trends
6.1.2 Impact Analysis
6.1.3 Y-o-Y Growth Analysis
6.1.3.1 By Geographical Area
6.1.3.2 By Type
6.1.3.3 By Ingredient Type
6.1.3.4 By Packaging
6.1.4 Market Attractiveness Analysis
6.1.4.1 By Geographical Area
6.1.4.2 By Type
6.1.4.3 By Ingredient Type
6.1.4.4 By Packaging
6.1.5 Market Share Analysis
6.1.5.1 By Geographical Area
6.1.5.2 By Type
6.1.5.3 By Ingredient Type
6.1.5.4 By Packaging
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Red Bull GmbH
8.1.1 Overview
8.1.2 Type Analysis
8.1.3 Financial analysis
8.1.4 Recent Developments
8.1.5 SWOT analysis
8.1.6 Analyst View
8.2 Monster Beverage Corporation
8.3 Rockstar, Inc.
8.4 Coca-Cola
8.5 PepsiCo.
8.6 Arizona Beverage Company
8.7 National Beverage Corp
8.8 Dr.Pepper Snapple Group
8.9 Living Essentials
8.10 Cloud 9
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Market Outlook and Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
