Middle East and Africa Energy Drinks Market Size Share and Growth Rate:
Middle East and Africa Energy Drinks Market was worth USD 4.52 billion in 2021 and estimated to be growing at a CAGR of 3.9%, to reach USD 5.45 billion by 2026. Energy Drinks are a type of beverage that contain a physical and mental stimulating drugs.
Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks affects cognitive performance like increased attention and reaction speed, primarily due to caffeine.
Middle East and Africa Energy Drinks Market Driving Factors:
Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards upon long term consumption of energy drinks are hindering the growth of market.
Middle East and Africa Energy Drinks Market Segmentation Analysis:
Regional Presence of the Energy Drinks Market:
Africa holds the major share in the market due to presence of market leaders as well as a large population of casual drinkers, athletes preferring energy drinks. Africa is also the fastest growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold the major share in the market due to the easy intake of isotonic drinks by the body.
Some of the Leading key Players Covered in this market report are:
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