Middle East and Africa Energy Drinks Market Research Report - Segmented By Type , Ingredient Type, Packaging, Region (United Arab Emirates,Israel, Egypt, Kenya, Ethiopia, Saudi Arabia, Kuwait) – Industry Size, Share, Value, Volume and Global Key Players Analysis Forecast Report 2024 to 2029

Updated On: June, 2024
ID: 7016
Pages: 145

Middle East and Africa Energy Drinks Market Size (2024 to 2029)

Middle East and Africa Energy Drinks Market was worth USD 5.07 billion in 2024 and estimated to be growing at a CAGR of 3.9%, to reach USD 6.14 billion by 2029. Energy Drinks are a type of beverage that contain a physical and mental stimulating drugs.

Energy drinks contain stimulant drugs, usually including caffeine which is marketed as providing mental and physical energy, but distinct from food energy. They may or may not be carbonated and contain sugar and some other sweeteners, herbal extracts, taurine and amino acids. Energy drinks affects cognitive performance like increased attention and reaction speed, primarily due to caffeine.

Primary factors accounted for driving the market are increasing demand for convenience beverage, preference for alternatives to traditional supplements and modernizing lifestyle demanding intake of caffeinated drinks. However, factors like increasing consumer preference for clean labels and health hazards upon long term consumption of energy drinks are hindering the growth of market.

This Research Report on Middle East and Africa Energy Drinks Market is segmented and sub segmented into

Middle East and Africa Energy Drinks Market By Type

  • Isotonic
  • Hypotonic
  • Hypertonic Energy Drinks

Middle East and Africa Energy Drinks Market By Ingredient Type

  • Water
  • Additives That Include Sweeteners
  • Flavours
  • Acidulants
  • Others

Middle East and Africa Energy Drinks Market By Packaging

  • Bottles
  • Cans
  • Others

Middle East and Africa Energy Drinks Market By Region

  • United Arab Emirates
  • Israel
  • Egypt
  • Kenya
  • Ethiopia
  • Saudi Arabia
  • Kuwait

Africa holds the major share in the market due to presence of market leaders as well as a large population of casual drinkers, athletes preferring energy drinks. Africa is also the fastest growing region due to increasing demand and increasing adoption rate. Drinks containing caffeine hold the major market share. Packaging plays a key role in the market and cans hold the major share in the market due to their ease of portability and availability. Isotonic drinks hold the major share in the market due to the easy intake of isotonic drinks by the body.

KEY PLAYERS IN MIDDLE EAST AND AFRICA ENERGY DRINKS MARKET

key players in middle east and africa energy drinks market are Red Bull, Monster Beverage Corporation, Rockstar Inc, Coca Cola, PepsiCo, Arizona Beverage Company, National Beverage Corp, Dr.Pepper Snapple Group, Living Essentials, Cloud 9

 

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Frequently Asked Questions

1.What are the major types of energy drinks consumed in the Middle East and Africa?

The Middle East and Africa region consume a variety of energy drinks, including popular brands such as Red Bull, Monster Energy, Rockstar, and locally produced energy drinks tailored to regional tastes.

2.What factors are driving the growth of the Middle East and Africa Energy Drinks Market?

Factors driving the growth of the Middle East and Africa Energy Drinks Market include increasing urbanization, changing lifestyles, rising demand for on-the-go beverages, growing consumer interest in functional beverages, and aggressive marketing and promotional activities by manufacturers.

3.What are the key challenges faced by the Middle East and Africa Energy Drinks Market?

Key challenges faced by the Middle East and Africa Energy Drinks Market include health concerns related to excessive caffeine and sugar consumption, regulatory restrictions on marketing and advertising, competition from alternative beverages (such as functional waters and sports drinks), and economic volatility affecting consumer spending.

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