United States (US) Energy Drinks Market

Unites States Energy Drinks Market Size, Share, Growth (2023-2028)

Unites States Energy Drinks Market was estimated at USD xx in 2023 and expected to reach USD xx by 2028, growing at xx% CAGR.

Overview:

In the United States, obesity was mentioned in recent years as a critical health issue. It can lead to diseases like coronary heart disease, which can lead to death. Although there has been a rise in obesity rates in several developed nations, the US rate is the highest. About two out of three people are overweight in the US, and about 120,000 preventable deaths occur in the country each year. The problem of obesity and the increasing awareness of its harmful effects limit energy drink consumption in the US.In the sales of consumer goods, product positioning plays a crucial role. Several studies have illustrated the relationship between the product placement of shelves and their seals. Goods display generates a cognitive attraction that produces a positive product perception. Thus, energy drink producers emphasized the positioning of their products to increase their sales.

Increased awareness of fitness and busy living, coupled with increased consumer awareness of the product's health benefits, has helped to keep the demand for energy drinks in the United States. About 60.0 percent of men and 40 percent of women in the US are regular consumers, which is projected to fuel the market growth during the forecast period.Due to the high presence of caffeine, there have been growing concerns about this beverage consumption. Excess use of sleeplessness, frequent urine and abnormal cardiac rhythms has been combined with health risks. Such associated health risks are expected to restrict market growth. The main factors driving global US Energy Drinks market growth is that it has led to improved performance, staying power, and also contribute to intense exercise and lengthy preparation for athletes. 

US Energy Drinks Market segmentation:

The market is classified into

• non-organic

• organic

natural products based on the product type. The non-organic group represented over 70 percent of the total market in 2016. Non-organic energy drinks are energy products with higher sales than natural and organic energy beverages. Their price benefit over beverages.

However, improvements in the performance of these beverages can only be achieved by adding additives to caffeine and sugar. These products might contain high quantities of caffeine and can lead to common side-effects like irritability, anxiety and panic attacks by their unregulated consumption.

The US energy drink industry has been split into adults, teens & children and geriatric demographics in terms of target consumers. The group of adults accounted for around half the income in 2018. The key catalyst for growth for the segment will be increased consumer intake by working people to maintain a healthy lifestyle. Increased awareness about the diet and intakes between working and sportspeople is prepared to promote the demand for energy beverages in the USA among adults throughout the forecast to maintain their nutritional balance in their bodies.

The industry was divided into on-trade, off-trade and direct sales across distribution channels. The on-trade group generated more than 65.0 percent of total market share in 2016. There are bars, coffee shops, hotels and restaurants in this segment. The distribution of products in the country via on-trade channels should increase over the next few years. The off-trading sector is projected to witness slower growth over the forecast period as consumers' preference is shifted towards direct sales and stringent standards concerning cooperation with supermarkets and other retail outlets.

US Energy Drinks Market Drivers:

The US Energy Drinks market size is exponentially expanding owing to the following:

• Increasing customer adoption.

• The growing culture of health management in developing countries and the growing number of nutrition millennials.

Restraints of the US Energy Drinks market can be –

• Strict safety and protection rules.

• High set up cost.

Opportunities of the US Energy Drinks market can be

• Increased penetration of the eCommerce sector.

The industry with organizations, including regular mergers, capital expansion, and strategic alliances, is extremely aggressive. Established players are focused on increasing their share in the world through technological innovation, along with productivity. By updating different development technologies, organizations concentrate on ideal business development. This forms strategic partnerships with large regional investors and shares creative business expertise.

Key players

1. Rockstar

2. Monster

3. NOS

4. Amp

5. Full Throttle