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Asia Pacific Pregnancy Testing Market Research Report – Segmented By Product Type, By Test Type, By Country (India, China, Japan, South Korea, Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC) – Size, Share, Trends & Growth Forecast (2023 to 2028)

Published: March, 2023
ID: 175
Pages: 140
Formats: report pdf report excel report power bi report ppt

APAC Pregnancy Testing Market Size (2023 to 2028)

The Asia Pacific Pregnancy Testing Market size is expected to grow USD 0.31 Billion by 2028 from USD 0.23 Billion in 2023, growing at a CAGR of 6.09% between 2023 to 2028.

The increasing proportion of unintended pregnancies is fueling market expansion. Furthermore, a pregnancy testing kit is one of the most common and simple ways for women to determine whether or not they are pregnant. As a result, future demand for pregnancy testing kits is likely to rise. The increased use of innovative varied pregnancy test kits as a result of an increase in the incidence of a convenient technique of testing and enhanced design and distinguishing advantages of digital pregnancy test kits over traditional ones are the primary factors expected to propel the growth of the Pregnancy Testing market. Technological developments in testing, an increase in the prevalence of unexpected pregnancy, an increase in the number of R&D, and improving the effectiveness and clinical results of the testing kits are the key factors driving the growth of the APAC pregnancy testing market. Furthermore, rising healthcare expenditures and the need for self-contained and fast test results, as well as the increasing age of first-time mothers, are fueling market expansion.

Because advanced digital pregnancy test kits are supplied at higher prices than alternative options, one of the primary factors lowering digital pregnancy test kit unit sales is restricting market growth during the projected period. The Asia Pacific region has been hit the worst by the pandemic, with China as the center. In several countries, most initiatives have been temporarily halted. Production and the supply chain have been halted, resulting in losses for producers, dealers, and consumers. For the time being, the market may be on the decline.

This research report on the Asia Pacific pregnancy testing market has been segmented and sub-segmented into the following categories:

By Product: 

  • Pregnancy Test Kits
  • Strip Tests
  • Midstream Kits
  • Cassette Tests
  • Digital Tests
  • Fertility/Ovulation Tests
  • Line Indicator Tests
  • Digital Tests

By Test Type: 

  • HCG Blood Test
  • HCG Urine Test
  • LH Urine Test
  • FSH Urine Test

By Distribution Channel: 

  • Hospitals & Specialty Clinics
  • Pharmacies
  • Online Retail
  • Others (Supermarkets and Specialty Retail)

By Country: 

  • India
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Indonesia
  • Singapore
  • Rest of APAC

The large share can be attributed to the consistent growth in the number of retail pharmacies in countries such as Brazil, India, and China, as well as a growing trend among market players for the abundant availability of digital pregnancy test kits, as women prefer to take pregnancy tests at home rather than visiting a doctor or hospital, which is anticipated to help boost market growth during the forecast period. In addition, several nations, such as India and China, are expected to have to expand healthcare expenditures and a huge range of unexplored prospects in regional markets, which is expected to accelerate market expansion throughout the forecast period. The digital pregnancy test kit market in the APAC region is expected to grow due to the rapid rise in demand for several digital pregnancy test kits, which are equipped with several advanced innovations, such as a smart countdown and Bluetooth connectivity, which has prompted all major pharmaceutical companies to focus on such innovative formulation technologies. Furthermore, the number of female working professionals is increasing worldwide, leaving them with little time to seek medical treatment. As a result, the adoption of digital pregnancy test kits is increasing, driving market expansion. There's also the fast-rising disposable income in developing countries like India and China, accompanied by a large-scale middle-class growth in these areas. As a result, rising investments in product development by leading market players in the emerging market are likely to boost the overall market growth eventually. Furthermore, an upgraded marketing approach is driving the market throughout the forecast period, owing to ongoing product innovation and increased accuracy.


Companies playing a vital role in the Asia-Pacific pregnancy testing market are Abbott Laboratories, Cardinal Health, Church & Dwight, Germaine Laboratories, Kent Pharmaceuticals, Piramal Enterprises, Prestige Brands Holdings, Procter & Gamble Co., Quidel Corporation, and SPD Swiss Precision Diagnostics.

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