It is estimated that the Chia seeds Market will increase drastically in the Asia Pacific region in the upcoming years. Australia is the largest consumer and producer of chia seeds in this region mainly due to strong domestic marketing campaigns. While Japan, China and India have potential for growth in the coming years. These countries have an inclination towards superfoods.
Chia seeds are powerhouse of nutrients containing fiber, omega-3 fatty acids, proteins, calcium, iron, magnesium, zinc, antioxidants etc. Companies use them in manufacturing of juices, yogurts, smoothies, pasta and many more, while they are also consumed as raw seeds or in form of pod. Apart from providing nutrition it also helps in preventing premature skin aging.
These seeds have several advantages like, can be transported easily, stored for longer time and also do not get rancid which support the growth of the market. They are also not required to be grounded so are better than flax or any other seed. Australia witnessed largest launches in the Asia Pacific region for food and beverages market including Chia seeds drink.
Mainly the chia seeds are segmented based upon their application into nutraceuticals, food and beverages. Food Segment can be further sub segmented into bakery, breakfast cereals and soups & gravies. Based on their colour they are divided into white, brown and black. As different form of product they are classified as chia seed oil, whole chia seeds, ground chia and chia bran. Food segment is the fastest growing sector due to the high demand of healthy food.
The major companies dominating the market are Navitas Naturals Organic Chia Seeds, Spectrum Essentials Chia Seeds, Garden of Life Organic Chia Seed, Health Works Chia Seeds, Bob's Red Mill Chia Seeds, Benexia, Nutiva Organic Chia Seed, Terrasoul Superfoods Organic Chia Seeds, Tru roots organic chia seeds, Chiatrition Chia Seeds, Naturkost Übelhör and Glanbia Nutritionals.
1. Introduction
1.1 Market Definition
1.2 Study Deliverables
1.3 Base Currency, Base Year and Forecast Periods
1.4 General Study Assumptions
2. Research Methodology
2.1 Introduction
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Econometric Modelling
2.2.4 Expert Validation
2.3 Analysis Design
2.4 Study Timeline
3. Overview
3.1 Executive Summary
3.2 Key Inferences
3.3 New Developments
4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
4.1 Market Drivers
4.2 Market Restraints
4.3 Key Challenges
4.4 Current Opportunities in the Market
5. Market Segmentation
5.1 By Product Type
5.1.1 Chia Seed Oil
5.1.2 Whole Chia Seeds
5.1.3 Ground Chia
5.1.4 Chia Bran
5.2 By Application
5.2.1 Nutraceuticals
5.2.2 Food
5.2.2.1 Bakery
5.2.2.2 Breakfast Cereals
5.2.2.3 Soups & gravies
5.2.3 Beverages
5.3 By Colour
5.3.1 White
5.3.2 Black
5.3.3 Brown
6. Geographical Analysis
6.3 Asia-Pacific
6.1 Introduction
6.2 China
6.3 India
6.4 Japan
6.5 South Korea
6.6 Australia
7. Strategic Analysis
7.1 PESTLE analysis
7.1.1 Political
7.1.2 Economic
7.1.3 Social
7.1.4 Technological
7.1.5 Legal
7.1.6 Environmental
7.2 Porter’s Five analysis
7.2.1 Bargaining Power of Suppliers
7.2.2 Bargaining Power of Consumers
7.2.3 Threat of New Entrants
7.2.4 Threat of Substitute Products and Services
7.2.5 Competitive Rivalry within the Industry
8. Market Leaders' Analysis
8.1 Navitas Naturals Organic Chia Seeds
8.1.1 Overview
8.1.2 Product Analysis
8.1.3 Strategic Evaluation and Operations
8.1.4 Financial analysis
8.1.5 Legal issues
8.1.6 Recent Developments
8.1.7 SWOT analysis
8.1.8 Analyst View
8.2 Spectrum Essentials Chia Seeds
8.3 Garden of Life Organic Chia Seed
8.4 Health Works Chia Seeds
8.5 Bob's Red Mill Chia Seeds
8.6 Benexia
8.7 Nutiva Organic Chia Seed
8.8 Terrasoul Superfoods Organic Chia Seeds
8.9 Tru roots organic chia seeds
8.10 Chiatrition Chia Seeds
8.11 Naturkost Übelh
8.12 Glanbia Nutritionals
9. Competitive Landscape
9.1 Market share analysis
9.2 Merger and Acquisition Analysis
9.3 Agreements, collaborations and Joint Ventures
9.4 New Product Launches
10. Expert Opinions
10.1 Market Outlook
10.2 Investment Opportunities
Appendix
a) List of Tables
b) List of Figures
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