The Asia Pacific Sports Nutrition Market is expected to grow at a CAGR of 9.8% over the forecast period of 2023 - 2028.
Sports nutrition is the food and diet research and procedure to improve the athletic performance of anyone. Nutrition is an essential part of many sports training programs, typical in sports of strength and endurance like weightlifting, cycling, swimming, bodybuilding, rowing and others. Sports Nutrition focuses mainly on the type taken by an athlete as well as the number of fluids and food. It also addresses the consumption of nutrients such as vitamins, minerals, supplements and organic substances, including carbohydrates, proteins, and fats.
Market Drivers and Restraints:
Significant factors that drive the Asia Pacific Sports Nutrition Market are-
The increasing number of health and fitness centers have positively influenced market growth.
Growing demand among bodybuilders and athletes for various types of protein bars, energy drinks, and dietary supplements is one of the key drivers of market growth.
The market has also been propelled by rising disposable income and rapid urbanization pace.
Recent developments are expected to drive the market in products containing natural ingredients, plant-based proteins, and dairy products.
The factors holding the Asia Pacific Sports Nutrition Market back include-
Complex regulatory scenario and the risk of selling counterfeit goods hinder market growth over the forecast period.
Several products around the world have had many illicit substances prohibited by the World Anti-Doping Agency (WADA).
The research done takes place in two phases namely-
Secondary Research The first phase of the research process is extensive secondary research and identification of the related intelligence. Secondary data is compiled from various sources. Extensive secondary research helps in generating hypotheses and identifying critical areas of interest that are investigated through primary research.
Primary Research This entails conducting hundreds of primary interviews with industry participants and commentators in order to validate the data points obtained from secondary research and to fill the data gaps. A primary interview provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook, etc. It also helps in deciding the scope and deliverables of the study in terms of the requirement of the market. Primary research involves e-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies.
Asia Pacific Sports Nutrition Market Segmentation Analysis:
By Product Type
By Distribution Channel
Beverage companies in Asia-Pacific focus on increasing demand for their sports drink products, with the aid of numerous sponsors, among others, by famous athletes and celebrities, and marketing promotions at festivals and events.
Companies such as The Coca-Cola Company and PepsiCo are seen launching natural sports drinks, sugar substitutes, and vitamins and minerals enriched.
There is a need for good body hydration in sports, which is a great health indicator among athletes. These sports drinks contain certain macro-nutrients that play an important role in the hydration and improvement of people's health performance.
These are also intended to improve mental health and prevent people from joint pains. People have started gymnastics nowadays and have daily exercises for health concerns which bring them to demand more of these sports drinks during their workouts.
Increasing demand from the sports industry has led to the growth of the product market based on whey protein. At the same time, nuts, egg whites, etc. are used by food processing companies to make snack products.
Gyms are opening in small and large cities across the country. This has resulted in an increase in muscle and exercise lovers resulting in demand for protein sports drinks, nutritious snack bars such as energy bars, and other products designed to improve athletic performance.
APAC Sports Nutrition Market Regional Analysis:
Geographically, the Asia-Pacific market for Sports Nutrition products is divided into China, India, Japan, Australia, and the rest of Asia Pacific. The Asia-Pacific market is expected to grow at a fast rate during the forecast period. The Indian market in this region is poised to witness significant growth due to consumers' high intent towards the sports industry.
Key Players in the Market:
The key players in the Asia Pacific Sports Nutrition Market include
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