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Pulished Date April, 2021
ID: 10173
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Global Cloud TV Market - Segmentation by Service (SaaS, IaaS, PaaS), Cloud Deployment (Public, Private, Hybrid), Streaming (Live Streaming, Video on Demand), End-User (IT and Telecommunications, Media and Entertainment, Consumers, and others), and Region- Forecast till 2026

Pulished: April, 2021
ID: 10173
Pages: 150

Global Cloud TV Market Size & Share (2020 – 2025)

The global cloud TV market was valued at USD 1.99 billion in 2020 and is anticipated to reach USD 3.31 billion by 2025, with a CAGR of 9.12% over the conjecture period 2020-2025.

The Cloud TV platform can be installed on any device, such as TVs, cell phones, tablets, media boxes, making it an easily accessible tool. This platform eliminates the need for multiple cable and internet service providers, which is one of the main selling points offered by OTT service providers.

Cloud Television (TV) is a software platform that can be installed on smart devices such as TVs, tablets, mobile phones, media boxes and others. These platforms eliminate the need for cable operators. The Cloud TV platform dynamically converts graphics, videos and interactive streams into a single HTML or MPEG stream that is sent to set-top boxes over unicast bandwidth. It is essentially a fusion of web and TV content into a single stream and is delivered through set-top boxes using IP connectivity. With Cloud TV software, a customer can watch multiple channels with high definition picture quality. In addition, this software offers the ability to customize the subscription plan, record videos and download media streams. Other features of a cloud TV include internet video streaming, HD resolution, full internet browsing, email, online gaming, and support for social networking sites like Facebook, MSN, Twitter and Skype.

Recent Developments:

  • April 2019: Brightcove Inc, a renowned video cloud services provider, published about its purchase of Ooyala’s online video platform business. This acquisition reinforces the position of Brightcove's in the online video business.
  • June 2018 - Oracle NetSuite introduced artificial intelligence (AI) embedded in its cloud products, such as data integration, APIs and mobile devices. This should automate key organizational tasks, reduce risk, and speed up predictive analytics.

Market Growth and Trends:

Entertainment and media should be the main application area in Cloud TV market in future

  • The integration of HD streaming and the lack of lag in streaming services has driven up sales of cloud services over conventional set-top boxes. The arrival of 3D content and virtual reality on recently launched smart TVs has created a whole new opportunity for cloud TV service providers.
  • A human being spends an average of 3 hours per week in gaming-related entertainment activities, which is expected to increase dramatically with virtual reality and cloud gaming set to impact the gaming ecosystem. These trends indicate that the Integration of cloud services in TVs and other smart devices ensures market growth to a large extent during the forecast period.
  • Trends such as video on demand, streaming content, hyper-targeted content and advertising, and direct consumer relationships are increasing the demand for cloud television platforms in the media industry and the entertainment. Analytics provides insight into customer needs, as well as how to attract/retain the same viewers.
  • In addition, the growing demand for high definition resolution is also driving the growth of the entertainment and media market. Several companies such as Toshiba Corporation, Koninklijke Philips N.V. Still others have cloud TV solutions and apps pre-installed on their smart TVs.

Market Drivers and Limitations:

The growing demand for rich, high-definition picture quality is driving the growth of cloud television around the world. Additionally, the increasing adoption of smart devices such as smart TVs, smartphones and tablets is contributing to the growth of the global cloud television market. The cloud TV market is currently in a nascent stage; however, it offers enormous growth opportunities in developed and developing countries. Television manufacturers like Toshiba and Koninklijke Philips N.V. have started offering cloud TV solutions and applications pre-installed on their smart TVs. Due to the value-added demand for televisions, several other television manufacturers are expected to install cloud television services on their smart televisions in the coming years. In addition, the growth of 3D content in broadcast television is driving the growth of the cloud television market.

Challenges for cloud TV developers include the lack of high-speed network infrastructure and government regulation on bandwidth allocations for the provision of Internet services. Also, the lack of quality of the video content to be broadcast on cloud television is an additional challenge for the growth of this market. Furthermore, the vulnerability of Internet networks to hacking is a potential challenge for providers of cloud television platforms.

Market segmentation:

  • By services, the global Cloud TV market is segmented into SaaS, IaaS, PaaS
  • By the cloud deployment, the worldwide market is segmented into private, public, and hybrid.
  • Based on the streaming, the market is segmented into live streaming and video on demand.
  • By end user, the cloud TV market is segmented into IT and telecommunications, media and entertainment, consumers, and others. Of these, the media and entertainment segment is foreseen to develop with a considerable CAGR in the coming days.

Regional Analysis:

By region, the global cloud TV market is segmented into North America, Europe, Asia-Pacific and the rest of the world.

It was observed that North America captured the majority of the global cloud TV market. The region has countries like the United States and Canada that were the early adopters of cloud TV, thus consolidating the regions' market position during the forecast period. The presence of leading players, along with the burgeoning start-ups, is expected to accelerate the expansion of the cloud TV market in North America.

In the Asia-Pacific region, China is a major contributor to the public cloud, in terms of revenue. Cloud services and IaaS, in particular, are fully adopted by national companies. The local IaaS market is the first choice for small and medium-sized businesses to build computing resources in the areas of games, video, and mobile Internet.

Developing regions have the highest growth potential, with growing internet penetration and the number of smart devices configured to shape the market significantly over the forecast period. Countries like India have a large population and it is estimated that it will host 800 million smart devices by 2020, making it the largest user of smart devices in the world. This indicates the growth potential of the cloud TV market, indicating a rapidly changing market with great room for improvement.

Impact of Covid-19 on Cloud TV Market:

Covid-19 pandemic, although effected several industries negatively, it could be a positive aspect for the cloud TV market. The pandemic has resulted in work from home culture in almost all nations of the world, allowing consumers to work at their convenience. This is estimated to be a promoting factor for the cloud TV business in the following years.

Key market players:

The main players in the global cloud television market are Phoenix Satellite Television Holdings Ltd. (Hong Kong), Ziggo BV (Netherlands), PCCW Limited (Hong Kong), Charter Communications (United States), Liberty Global plc (United Kingdom), TalkTalk TV Entertainment Limited (United Kingdom), Altice USA (United States), xfinity (United States), Liberty Global (United Kingdom), Brightcove, Inc. (United States), Ooyala, Inc. (Australia) and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Cloud TV Market, By Service                               

                                6.1.1 SaaS           

                                6.1.2 IaaS            

                                6.1.3 PaaS           

                                6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Cloud TV Market, By Cloud Deployment                        

                                6.2.1 Public        

                                6.2.2 Private      

                                6.2.3 Hybrid       

                                6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Cloud TV Market, By Streaming                         

                                6.3.1 Live Streaming       

                                6.3.2 Video on Demand

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Cloud TV Market, By End-User                           

                                6.4.1 IT and Telecommunications             

                                6.4.2 Media and Entertainment

                                6.4.3 Consumers             

                                6.4.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.5 Y-o-Y Growth Rate Analysis             

                                6.4.6 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Service

                                7.2.3 By Cloud Deployment        

                                7.2.4 By Streaming          

                                7.2.5 By End-User           

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Service

                                7.3.3 By Cloud Deployment        

                                7.3.4 By Streaming          

                                7.3.5 By End-User           

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Service

                                7.4.3 By Cloud Deployment        

                                7.4.4 By Streaming          

                                7.4.5 By End-User           

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Service

                                7.5.3 By Cloud Deployment        

                                7.5.4 By Streaming          

                                7.5.5 By End-User           

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Service

                                7.6.3 By Cloud Deployment        

                                7.6.4 By Streaming          

                                7.6.5 By End-User           

8. Key Player Analysis                                    

                8.1 Phoenix Satellite Television Holdings Ltd                       

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Ziggo BV                       

                8.3 Charter Communications                      

                8.4 Liberty Global plc                     

                8.5 TalkTalk TV Entertainment Limited                   

                8.6 Altice USA                   

                8.7 PCCW Limited                            

                8.8 Liberty Global                            

                8.9 Brightcove, Inc                          

                8.10 Ooyala, Inc                               

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Service, Cloud Deployment, Streaming, End-User along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Global Cloud TV Market By Region, From 2020-2025 ( USD Billion )
  2. Global Cloud TV Market By Service, From 2020-2025 ( USD Billion )
  3. Global SaaS Market By Region, From 2020-2025 ( USD Billion )
  4. Global IaaS Market By Region, From 2020-2025 ( USD Billion )
  5. Global PaaS Market By Region, From 2020-2025 ( USD Billion )
  6. Global Cloud TV Market By Cloud Deployment, From 2020-2025 ( USD Billion )
  7. Global Public Market By Region, From 2020-2025 ( USD Billion )
  8. Global Private Market By Region, From 2020-2025 ( USD Billion )
  9. Global Hybrid Market By Region, From 2020-2025 ( USD Billion )
  10. Global Cloud TV Market By Streaming, From 2020-2025 ( USD Billion )
  11. Global Live Streaming Market By Region, From 2020-2025 ( USD Billion )
  12. Global Video on Demand Market By Region, From 2020-2025 ( USD Billion )
  13. Global Cloud TV Market By End-User, From 2020-2025 ( USD Billion )
  14. Global IT and Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  15. Global Media and Entertainment Market By Region, From 2020-2025 ( USD Billion )
  16. Global Consumers Market By Region, From 2020-2025 ( USD Billion )

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