The global cognitive media market would reach $ 2.2 trillion by 2025, up from $ 496.7 trillion in 2019, with a compound annual growth rate (CAGR) of 27.2% during the forecast period.
Cognitive media involves the use of advanced computing technologies for the media and entertainment industry. As consumers spend more time watching videos on their tablets, smartphones and other Internet and mobile devices, media and entertainment agencies continue to invest more time, money and effort to make the most meaningful viewing experience. , enriched and personalized. Therefore, the adoption of cognitive solutions is now part of the digital transformation strategy focused on the latest technologies, including artificial intelligence (AI) and analysis. Media agencies use these technologies to create, plan, personalize content, manage advertising inventory management and improve staff productivity.
As the media and entertainment industry continually evolves to meet consumer demands and visual experience, cognitive computing creates new opportunities for the media and entertainment industry. Cognitive computing solutions have the opportunity to launch a new era of innovation and growth for media and advertising companies. This will help media and entertainment companies better understand their audience, streamline their marketing activities and improve customer service.
With an increasingly differentiated consumer base, media companies today have a unique challenge and are abandoning traditional business models. With the rising need to develop new content, media companies are implementing several cognitive IT solutions to meet the demand of existing customer base.
In addition, the media industry is undergoing a major transformation, mainly due to a series of revolutionary changes. This has led to an increase in the adoption of cognitive solutions to remedy the lack of visibility of the end-to-end workflow system and the evolution of customer preferences through the consumption of content. These factors have also prompted media companies to digitize their media supply chain.
Market Growth and Trends:
Market Drivers and Restraints:
In the digital age, social media and social listening continue to play an important role in influencing consumer decisions. The media and entertainment industry ecosystem tends to be very complex due to the complexities involved in content distribution on various platforms. However, video remains the center of this ecosystem and has become a preferred mode of communication, collaboration and learning. Rising customer expectations, the adoption of connected devices, and growing competition between media and video streaming providers on the Internet are shaping the landscape of the media and entertainment industry. To address the challenges of the media and entertainment industry, media and entertainment companies are improving their discovery, engagement and decision-making capabilities.
Cognitive media solutions offer huge assistance to users, understanding consumers' past history, and bringing context-based reasoning to interaction. Cognitive media solutions also help to generate information from past data and to understand the vast information available. It also helps deliver evidence-based results, thereby reducing human bias, leading to greater precision in new information, results, and actions. Cognitive media solutions help measure audience and understand customers, content management, audience engagement, advertising intelligence, customer recommendations, call center operations, digital storage, library and research, digital media distribution, etc.
Market Size Available
2020 – 2026
2022 - 2027
By Technology, Application, Component, Deployment Mode, Organization Size, and Region
Various Analyses Covered
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities
North America, Europe, APAC, Latin America, Middle East & Africa
Market Leaders Profiled
Microsoft (USA), Google (USA), AWS (USA), Adobe (USA), IBM (USA), NVIDIA (USA), Salesforce (USA), Baidu (China) , Crimson Hexagon (USA), Veritone (USA), Bytedance (China), Acrolinx (Germany), Zeta Global (USA), Kitewheel (USA), Clarifai (USA), Axle.ai (USA), Albert (USA), Kenshoo (Israel), Spotad (Israel), Valossa (Finland), Emarsys (Austria), Soundhound Inc. (United States), Video Intelligence (Switzerland), MiQ (United Kingdom), Phrasee (United Kingdom), NewsRx (USA) and TrendKite (USA) and Others.
Cognitive Media Market segmentation:
The cognitive media market can be segmented based on technology, application, component, deployment mode, organization size, and region.
Based on technology, the cognitive media market can be divided into deep learning and machine learning and natural language processing.
The application segment can be divided into network optimization, referral and personalization, content management, predictive analysis, customer loyalty, security management, etc.
In terms of components, the cognitive media market can be segmented into solutions and services.
The deployment segment can be divided as on-premises and cloud.
In terms of enterprise size, the cognitive media market can be divided into small and medium enterprises and large enterprises.
Depending on the region, the global cognitive media market can be segmented in North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America is a pioneer in the cognitive media business that is expanding with a tremendous rate due to the presence of key players like Google, Microsoft, IBM, etc.
Key market players:
Major providers in the global cognitive media market include Microsoft (USA), Google (USA), AWS (USA), Adobe (USA), IBM (USA), NVIDIA (USA), Salesforce (USA), Baidu (China) , Crimson Hexagon (USA), Veritone (USA), Bytedance (China), Acrolinx (Germany), Zeta Global (USA), Kitewheel (USA), Clarifai (USA), Axle.ai (USA), Albert (USA), Kenshoo (Israel), Spotad (Israel), Valossa (Finland), Emarsys (Austria), Soundhound Inc. (United States), Video Intelligence (Switzerland), MiQ (United Kingdom), Phrasee (United Kingdom), NewsRx (USA) and TrendKite (USA).
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Cognitive Media Market, By Technology
6.1.1 Deep Learning
6.1.2 Machine Learning
6.1.4 Market Size Estimations & Forecasts (2019-2024)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Cognitive Media Market, By Application
6.2.1 Content Management
6.2.2 Network Optimization
6.2.3 Predictive Analysis
6.2.4 Market Size Estimations & Forecasts (2019-2024)
6.2.5 Y-o-Y Growth Rate Analysis
6.2.6 Market Attractiveness Index
6.3 Cognitive Media Market, By Component
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Cognitive Media Market, By Deployment Mode
6.4.3 Market Size Estimations & Forecasts (2019-2024)
6.4.4 Y-o-Y Growth Rate Analysis
6.4.5 Market Attractiveness Index
6.5 Cognitive Media Market, By Organization Size
6.5.3 Market Size Estimations & Forecasts (2019-2024)
6.5.4 Y-o-Y Growth Rate Analysis
6.5.5 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Technology
7.2.3 By Application
7.2.4 By Component
7.2.5 By Deployment Mode
7.2.6 By Organization Size
7.3.1 By Country
126.96.36.199 Rest of Europe
7.3.2 By Technology
7.3.3 By Application
7.3.4 By Component
7.3.5 By Deployment Mode
7.3.6 By Organization Size
7.4 Asia Pacific
7.4.1 By Country
188.8.131.52 South Korea
184.108.40.206 South East Asia
220.127.116.11 Australia & NZ
18.104.22.168 Rest of Asia-Pacific
7.4.2 By Technology
7.4.3 By Application
7.4.4 By Component
7.4.5 By Deployment Mode
7.4.6 By Organization Size
7.5 Latin America
7.5.1 By Country
22.214.171.124 Rest of Latin America
7.5.2 By Technology
7.5.3 By Application
7.5.4 By Component
7.5.5 By Deployment Mode
7.5.6 By Organization Size
7.6 Middle East and Africa
7.6.1 By Country
126.96.36.199 Middle East
7.6.2 By Technology
7.6.3 By Application
7.6.4 By Component
7.6.5 By Deployment Mode
7.6.6 By Organization Size
8. Key Player Analysis
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures
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