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Global Cognitive Media Market Analysis - Segmented by Technology (Deep Learning & Machine Learning, NLP), Application (Content Management, Network Optimization, and Predictive Analysis), Component (Solutions, Services), Deployment Mode (Cloud and On-Premises), Organization Size (Large and SMEs), and Region - Forecast to 2027

Published: January, 2022
ID: 9941
Pages: 150

Global Cognitive Media Market Size & Growth (2021 – 2026)

The global cognitive media market would reach $ 2.2 trillion by 2025, up from $ 496.7 trillion in 2019, with a compound annual growth rate (CAGR) of 27.2% during the forecast period.

Cognitive media involves the use of advanced computing technologies for the media and entertainment industry. As consumers spend more time watching videos on their tablets, smartphones and other Internet and mobile devices, media and entertainment agencies continue to invest more time, money and effort to make the most meaningful viewing experience. , enriched and personalized. Therefore, the adoption of cognitive solutions is now part of the digital transformation strategy focused on the latest technologies, including artificial intelligence (AI) and analysis. Media agencies use these technologies to create, plan, personalize content, manage advertising inventory management and improve staff productivity.

As the media and entertainment industry continually evolves to meet consumer demands and visual experience, cognitive computing creates new opportunities for the media and entertainment industry. Cognitive computing solutions have the opportunity to launch a new era of innovation and growth for media and advertising companies. This will help media and entertainment companies better understand their audience, streamline their marketing activities and improve customer service.

With an increasingly differentiated consumer base, media companies today have a unique challenge and are abandoning traditional business models. With the rising need to develop new content, media companies are implementing several cognitive IT solutions to meet the demand of existing customer base.

In addition, the media industry is undergoing a major transformation, mainly due to a series of revolutionary changes. This has led to an increase in the adoption of cognitive solutions to remedy the lack of visibility of the end-to-end workflow system and the evolution of customer preferences through the consumption of content. These factors have also prompted media companies to digitize their media supply chain.


  • May 2020: C More in Finland adopted advanced video AI Valossa to better serve its customers and make content attractive to the public at a glance. With the help of Valossa's automatic preview, the company has implemented a fast and automated way to add video promotions to its platform. The added short video clips help the business build customer enthusiasm by choosing the content they plan to watch next.
  • June 2020: Veritone One, a subsidiary of Veritone, a leading and influential performance audio advertising agency, announced that Purple had selected the company as the audio recording agency. The company will leverage Veritone's proprietary AI technology to track real-time ad campaigns and advanced performance reports.
  • Baidu announced a strategic partnership with Skyworth, a leading Chinese manufacturer of home appliances. This partnership would enable the capabilities of the company's artificial intelligence.
  • Google acquired Halli Labs, an India-based start-up specializing in machine learning and deep learning systems. Halli Labs would join the Next Billion Users Google team to make technology and information available to as many people as possible around the world.
  • AWS has opened a cloud-based innovation center for California State Polytechnic University (Cal Poly). The Innovation Center is accelerating digital transformation in the government and not-for-profit sectors using cloud technology.

Market Growth and Trends:

  • The deployment of cognitive solutions in the cloud should experience significant growth during the forecast period. This growth can be mainly attributed to the high infrastructure costs associated with traditional solutions, therefore most media companies are now adopting cloud based solutions due to their flexibility and improved security.
  • The consumption of online multimedia content has grown considerably in recent years. There has been a growing demand for mobile devices as the preferred means of consuming online media. Furthermore, according to the Cisco VNI report, 80% of Internet traffic is generated from the video transmission segment.
  • Additionally, there is an increasing demand for online multimedia content compared to past trends. This increase in usage is primarily due to the growth in user-centric streaming content provided by media providers, which is based on the preferences of previous users, helping them to create content according to the relevant genre. This helps many content owners solve the problem of distributing content on the web.
  • While streaming video content is dominated by Netflix, while emerging services from existing providers like Amazon, Hulu, HBO Now and YouTube are increasing their subscriber base in developing economies. With large numbers of players entering the market, companies offer differentiating factors to gain a competitive advantage in the market.

Market Drivers and Restraints:

In the digital age, social media and social listening continue to play an important role in influencing consumer decisions. The media and entertainment industry ecosystem tends to be very complex due to the complexities involved in content distribution on various platforms. However, video remains the center of this ecosystem and has become a preferred mode of communication, collaboration and learning. Rising customer expectations, the adoption of connected devices, and growing competition between media and video streaming providers on the Internet are shaping the landscape of the media and entertainment industry. To address the challenges of the media and entertainment industry, media and entertainment companies are improving their discovery, engagement and decision-making capabilities.

Cognitive media solutions offer huge assistance to users, understanding consumers' past history, and bringing context-based reasoning to interaction. Cognitive media solutions also help to generate information from past data and to understand the vast information available. It also helps deliver evidence-based results, thereby reducing human bias, leading to greater precision in new information, results, and actions. Cognitive media solutions help measure audience and understand customers, content management, audience engagement, advertising intelligence, customer recommendations, call center operations, digital storage, library and research, digital media distribution, etc.




Market Size Available

2020 – 2026

Base Year


Forecast Period

2022 - 2027



Segments Covered

By Technology, Application, Component, Deployment Mode, Organization Size, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Microsoft (USA), Google (USA), AWS (USA), Adobe (USA), IBM (USA), NVIDIA (USA), Salesforce (USA), Baidu (China) , Crimson Hexagon (USA), Veritone (USA), Bytedance (China), Acrolinx (Germany), Zeta Global (USA), Kitewheel (USA), Clarifai (USA), Axle.ai (USA), Albert (USA), Kenshoo (Israel), Spotad (Israel), Valossa (Finland), Emarsys (Austria), Soundhound Inc. (United States), Video Intelligence (Switzerland), MiQ (United Kingdom), Phrasee (United Kingdom), NewsRx (USA) and TrendKite (USA) and Others.


Cognitive Media Market segmentation:

The cognitive media market can be segmented based on technology, application, component, deployment mode, organization size, and region.

Cognitive Media Market By Technology:

Based on technology, the cognitive media market can be divided into deep learning and machine learning and natural language processing.

Cognitive Media Market By Application:

The application segment can be divided into network optimization, referral and personalization, content management, predictive analysis, customer loyalty, security management, etc.

Cognitive Media Market Component:

In terms of components, the cognitive media market can be segmented into solutions and services.

Cognitive Media Market By Deployment Mode:

The deployment segment can be divided as on-premises and cloud.

Cognitive Media Market By Organization Size:

In terms of enterprise size, the cognitive media market can be divided into small and medium enterprises and large enterprises.

Regional Analysis:
Depending on the region, the global cognitive media market can be segmented in North America, Europe, Asia-Pacific, Middle East & Africa, and South America. North America is a pioneer in the cognitive media business that is expanding with a tremendous rate due to the presence of key players like Google, Microsoft, IBM, etc.

Key market players:

Major providers in the global cognitive media market include Microsoft (USA), Google (USA), AWS (USA), Adobe (USA), IBM (USA), NVIDIA (USA), Salesforce (USA), Baidu (China) , Crimson Hexagon (USA), Veritone (USA), Bytedance (China), Acrolinx (Germany), Zeta Global (USA), Kitewheel (USA), Clarifai (USA), Axle.ai (USA), Albert (USA), Kenshoo (Israel), Spotad (Israel), Valossa (Finland), Emarsys (Austria), Soundhound Inc. (United States), Video Intelligence (Switzerland), MiQ (United Kingdom), Phrasee (United Kingdom), NewsRx (USA) and TrendKite (USA).

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Cognitive Media Market, By Technology                       

                                6.1.1 Deep Learning       

                                6.1.2 Machine Learning

                                6.1.3 NLP            

                                6.1.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.5 Y-o-Y Growth Rate Analysis             

                                6.1.6 Market Attractiveness Index          

                6.2 Cognitive Media Market, By Application                        

                                6.2.1 Content Management       

                                6.2.2 Network Optimization       

                                6.2.3 Predictive Analysis               

                                6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Cognitive Media Market, By Component                      

                                6.3.1 Solutions  

                                6.3.2 Services    

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Cognitive Media Market, By Deployment Mode                        

                                6.4.1 On-Premises          

                                6.4.2 Cloud         

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Cognitive Media Market, By Organization Size                            

                                6.5.1 SMEs         

                                6.5.2 Large         

                                6.5.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.4 Y-o-Y Growth Rate Analysis             

                                6.5.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Technology       

                                7.2.3 By Application        

                                7.2.4 By Component      

                                7.2.5 By Deployment Mode        

                                7.2.6 By Organization Size            

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Technology       

                                7.3.3 By Application        

                                7.3.4 By Component      

                                7.3.5 By Deployment Mode        

                                7.3.6 By Organization Size            

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Technology       

                                7.4.3 By Application        

                                7.4.4 By Component      

                                7.4.5 By Deployment Mode        

                                7.4.6 By Organization Size            

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Technology       

                                7.5.3 By Application        

                                7.5.4 By Component      

                                7.5.5 By Deployment Mode        

                                7.5.6 By Organization Size            

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Technology       

                                7.6.3 By Application        

                                7.6.4 By Component      

                                7.6.5 By Deployment Mode        

                                7.6.6 By Organization Size            

8. Key Player Analysis                                    

                8.1 Microsoft                    

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Google                         

                8.3 IBM                

                8.4 AWS                              

                8.5 Adobe                          

                8.6 NVidia                           

                8.7 Salesforce                   

                8.8 Baidu                             

                8.9 Crimson                       

                8.10 Hexagon                    

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  1. Global Cognitive Media Market By Region, From 2020-2025 ( USD Billion )
  2. Global Cognitive Media Market By Technology, From 2020-2025 ( USD Billion )
  3. Global Deep Learning Market By Region, From 2020-2025 ( USD Billion )
  4. Global Machine Learning Market By Region, From 2020-2025 ( USD Billion )
  5. Global NLP Market By Region, From 2020-2025 ( USD Billion )
  6. Global Cognitive Media Market By Application, From 2020-2025 ( USD Billion )
  7. Global Content Management Market By Region, From 2020-2025 ( USD Billion )
  8. Global Network Optimization Market By Region, From 2020-2025 ( USD Billion )
  9. Global Predictive Analysis Market By Region, From 2020-2025 ( USD Billion )
  10. Global Cognitive Media Market By Component, From 2020-2025 ( USD Billion )
  11. Global Solutions Market By Region, From 2020-2025 ( USD Billion )
  12. Global Services Market By Region, From 2020-2025 ( USD Billion )
  13. Global Cognitive Media Market By Deployment Mode, From 2020-2025 ( USD Billion )
  14. Global On-Premises Market By Region, From 2020-2025 ( USD Billion )
  15. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  16. Global Cognitive Media Market By Organization Size, From 2020-2025 ( USD Billion )
  17. Global SMEs Market By Region, From 2020-2025 ( USD Billion )
  18. Global Large Market By Region, From 2020-2025 ( USD Billion )

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