Global Digital Transformation Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Solution (Cloud Computing, Big Data, Mobility and Social Media), Services (Training, Maintenance and Advice), Enterprise Size (Small And Medium-Sized Enterprises (SMEs) and Large Companies), End-User (BFSI, Telecommunications, Healthcare, Utilities, Retail, Automotive, ICT, and others), and Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) – Industry Analysis from 2024 to 2029

Updated On: January, 2024
ID: 8301
Pages: 170

Global Digital Transformation Market Size (2024 to 2029)

The global digital transformation market size is expected to be worth USD 1316.16 billion by 2029 from USD 572.96 billion in 2024, growing at a CAGR of 18.1% from 2024 to 2029.


The growing use of mobile apps and devices is driving the global digital transformation market. The intelligence of mobile and apps has significantly changed many aspects of life, and that’s what encourages people to adopt digitalization. Individuals can now utilize the internet and other digital services from anywhere at any time due to the continuous internet connectivity. This has changed how people engage with services and information from one another and opens new commercial prospects and business models for institutions. Applications and tools on mobile boost efficiency and productivity. It increases the employee’s efficiency and effectiveness in business needs by having access to corporate apps, remote collaboration, and task management capabilities.

Businesses must undergo an effective digital transformation to stay competitive in today's rapidly evolving technological era. Enhancing customer experience is also assisting in the expansion of the global digital transformation market. Tech-savvy customers desire better digital experiences at all touchpoints, such as social media, email, mobile apps, live chats, etc.

Advanced technologies such as IoT, cloud, big data analytics, cybersecurity, artificial intelligence, and social media marketing have raised the level of innovation and digitalization process, and this is accelerating the growth rate of the global digital transformation market. Obtaining actionable insights, real-time information and data, and improving the realization of client demands are some of the prime reasons for companies to rapidly apply these modern technologies. Likewise, the speedy adoption of data-driven analytics solutions, cloud computing, and connected devices has increased the demand for digital transformation in all the industries and sectors around the world.


One of the factors restricting the global digital transformation market is the absence of security and privacy problems. Digital transformation activities are significantly hindered by worries over data privacy and security. Many sensitive data will inevitably be collected, stored, and analyzed as businesses use technology more and more to improve customer experiences, expedite operations, and spur innovation. However, customers, authorities, and companies themselves are becoming more concerned about the possible risks related to data breaches, illegal access, and abuse of personal information.


Hyper automation and AI-powered business activities present potential opportunities for the global digital transformation market. It is anticipated that in 2024, artificial intelligence will go past automation and concentrate on predictive analytics, customized customer experiences, and self-governing decision-making within corporate processes. The emergence of hyper-automation is indicated by the integration of automation, machine learning, and AI. Businesses will benefit from the smooth integration of technologies to simplify procedures, lower operational complexity, and promote agility.


The rapid pace of technological advancements and intense competition are making adoption difficult for companies, which is hindering the expansion of the global digital transformation market. The slow incorporation of digital technologies by traditional businesses in today’s intense competition is limiting market growth. Also, the fast-changing consumer behavior is another challenge for companies in the digital landscape. Furthermore, AI's quick disruption is causing a talent shortage in IT departments, as per a study that stated the problem of finding qualified talent and highlighted missed opportunities for business outcomes.

Impact of COVID-19 on the Global Digital Transformation Market

Covid-19 had a positive impact on the digital transformation market. It helped employees from getting laid off and saved patients’ lives and the productivity of the companies in crisis time. This was the turning point for companies and businesses, and it boosted their revenue and profits. Retailers and consumer brands who employed digital technologies during the pandemic are now expanding their online sales and maintaining home offices. However, there are also problems to overcome in the post-COVID-19 period, like converting consumer information into useful data, developing linked client interaction, establishing a delivery-focused organization, and others that are significantly affecting the market growth as these challenges are interconnected.




Market Size Available

2023 to 2029

Base Year


Forecast Period

2024 to 2029



Segments Covered

By Solution, Service, Enterprise Size, End User, and Region


Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa


  Market Leaders Profiled

SAP SE, IBM Corporation, Oracle Corporation, Google Inc, Dell EMC, Hewlett Packard Enterprise Co, CA Technologies, Microsoft Corporation, Adobe Systems Incorporated, Accenture PLC, Capgemini Group, Apple Inc., Kellton Tech Solutions Ltd., and others



Global Digital Transformation Market Analysis By Solution

Based on the solution, the big data segment is predicted to move forward with a significant CAGR in the forecast period. AI- and ML-powered big data analytics are key elements of the manufacturing sector that are fuelling the digital transformation. Manufacturers may increase productivity, efficiency, and quality by utilizing these technologies to extract useful insights from their data. Whereas the cloud computing segment is also growing at a considerable pace. With the adoption of cloud-native designs and the use of data analytics and artificial intelligence, cloud computing has revolutionized enterprises by improving scalability, driving innovation, and streamlining procedures.

Global Digital Transformation Market Analysis By Services

Based on services, the training segment is predicted to account for the largest share of the global digital transformation market during the forecast period owing to the lack of skilled talents, regular advancement in technology, and employee training. The rising advanced technologies like AI, cloud computing, and automation require continuous skill development for businesses to remain competitive and adapt.

Global Digital Transformation Market Analysis By Enterprise Size

Based on enterprise size, the large companies segment is expected to have the largest share of the global digital transformation market during the forecast period. These enterprises are investing heavily in digital manufacturing processes to improve or hold onto their market position. Additionally, they are embracing cutting-edge technologies to adapt to shifting industry dynamics. Similarly, companies are implementing several strategic initiatives, including alliances, mergers, and acquisitions, to embrace new technology and boost the effectiveness of manufacturing procedures.

Global Digital Transformation Market Analysis By End-User

Based on the end-user, the BFSI segment is the largest vertical and is expected to occupy the major share of the global digital transformation market during the forecast period. Increasing digital payment methods, hyper-personalized customer experiences, an open banking ecosystem, cybersecurity measures, and integration of AI in financial services are all propelling the growth of this segment. On the other hand, financial services providers are predicted to struggle in 2024 to fully realize the potential of generative AI. AI integration may be hampered by highly regulated environments and legacy systems.


North America is the biggest player in the global market and accounted for 42% of the global digital transformation market in 2023 and the lead of the North American market is expected to continue throughout the forecast period. The growth of the North American market is driven by the elevated demand and acceptance rate of advanced automation technologies. The widespread use of online payment methods in the retail industry and the rising government incentives to encourage the utilization of automation and digital technology in the pharmaceutical, automotive, and healthcare industries are fuelling the growth rate of the North American market. The U.S. is predicted to have the largest share of the North American digital transformation market in 2023, which is 81.4%.

Europe is expected to dive forward at a considerable CAGR in the global market during the forecast period. Netherlands, Germany, and Nordic countries like Denmark, Finland, Sweden, and Norway are leading the regional digital transformation market. European nations are giving specific sectors like cybersecurity, e-government, digital infrastructure, and artificial intelligence priority. To accelerate digitalization throughout the region, projects like the EU's Digital Single Market and Horizon Europe are boosting cooperation and knowledge exchange between nations.

Asia Pacific is the fastest-growing region and is expected to propel even further during the forecast period. It is supported by the rapid economic digitization of the region and the rising ubiquity of smartphone use. Three pillars of Asia's future digital transformation plans are green transformation, connectivity, and inclusion. Additionally, Asian nations are already at the forefront of certain industries. Like China and Indonesia are the two countries where e-commerce accounts for the largest portion of retail sales in 2023.

The Latin American global digital transformation market is likely to move forward in the coming years. LA countries' current economic situation is not good, and hence, they must enhance social conditions and growth potential. Expanding a digital transformation company in economically weak LA nations presents both challenges and opportunities. Still, there is also untapped potential with high returns on investments and government initiatives.

Middle East and Africa is anticipated to propel at a higher CAGR in the forecast period. The large investments in global brands are fuelling the region's growing need for ICT and digital transformation. The demand for cybersecurity services in the UAE has increased due to the growing usage of digital networked solutions such as cloud computing, data analytics, and the Internet of Things. However, oil output cuts by OPEC+ and nation-specific challenges will hurt economic activity. Economic activity is predicted to improve in 2024, with the growth hitting 3.4 percent as some of these issues subside.


Companies playing a major role in the global blockchain market include SAP SE, IBM Corporation, Oracle Corporation, Google Inc, Dell EMC, Hewlett Packard Enterprise Co, CA Technologies, Microsoft Corporation, Adobe Systems Incorporated, Accenture PLC, Capgemini Group, Apple Inc. and Kellton Tech Solutions Ltd.

We observe that industry players invest massively in research and development activities to increase their market share and guarantee their companies' organic growth. Furthermore, these players actively participate in the development of new products to improve and expand their existing product and service portfolios, thus offering these companies the possibility of acquiring new customers and validating the technology.


  • In February 2019, IBM signed a deal with COFCO International (CIL), a China-based agrifood company, where SAP will combine and digitally transform CIL business processes through the implementation of a new SAP platform, which includes SAP S/4 HANA, SAP Ariba, SAP Success Factors and SAP Master Data Governance. IBM services will aid CIL in transforming its operations into a digital form to simplify the existing processes and assimilate its functions.
  • Microsoft partnered with Telecom Egypt in February 2019 to expand its current global cloud network even to Egypt. Telecom Egypt will provide low-latency connectivity across Egypt to improve performance and increase the reliability of Microsoft service customers. This network partnership is touted to improve Microsoft service delivery in the Middle East, Egypt, and North Africa.
  • In February 2019, SAP launched SAP Leonardo Internet of Things (IoT), the complete technology that generates and stimulates digital transformation for industrial IoT and Industry 4.0. Besides, SAP also confirmed cloud-to-cloud interoperability of Microsoft Azure IoT Hub and SAP Leonardo IoT, delivering customers a choice of connectivity and device management.


This research report on the global digital transformation market has been segmented and sub-segmented based on solution, service, enterprise size, end-user, and region.

By Solution

  • Cloud Computing
  • Big Data
  • Mobility
  • Social Media

By Services

  • Training
  • Maintenance
  • Advice

By Enterprise Size

  • Small and Medium Sized Enterprises (SMEs)
  • Large Companies

By End-User

  • BFSI
  • Telecommunications
  • Healthcare
  • Utilities
  • Retail
  • Automotive
  • ICT

By Region

  • North America
  • Europe
  • Asia-Pacific
  • MEA

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Frequently Asked Questions

What is the current size of the global digital transformation market?

The global digital transformation market is expected to be worth USD 485.15 billion in 2023.

What are the key factors driving the growth of the digital transformation market worldwide?

The growing adoption of cloud technologies, advancements in artificial intelligence (AI), and the imperative for businesses to enhance agility and competitiveness are majorly driving the growth of the digital transformation market. 

Which region held the major share of the global digital transformation market in 2023?

North America captured the major share of the worldwide market in 2023.

Who are the major companies in the global digital transformation market?

SAP SE, IBM Corporation, Oracle Corporation, Google Inc, Dell EMC, Hewlett Packard Enterprise Co, CA Technologies, Microsoft Corporation, Adobe Systems Incorporated, Accenture PLC, Capgemini Group, Apple Inc. and Kellton Tech Solutions Ltd are some of the major companies in the global market.

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