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Pulished Date February, 2021
ID: 11126
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Global Content Analytics Market Research – Segmentation By Deployment Type (On-Premises and Cloud), By Vertical (Banking, Financial Services, and Insurance, Retail & Consumer Goods, IT & Telecom, Healthcare, Media & Entertainment, Government, Travel & Hospitality and Others), By Application (Speech Analytics, Text Analytics, Web Analytics, Social Media Analytics and Others) and By Geography (North America, Europe, Asia Pacific, Middle East and Africa and Latin America)- Forecast to 2026

Pulished: February, 2021
ID: 11126
Pages: 150

Global Content Analytics Market Size Analysis

The global Content Analytics market was valued at 3.39 billion USD in the year 2019 that is expected to reach to 12.76 billion USD, registering a compound annual growth rate of 24.7% during the forecast period of 2021 to 2026.

Content Analytics is the act of applying business analytics and business intelligence practices to digital content. It is a group of technologies which uses digital content and user behavior in using and engaging with content such as documents, news sites, customer conversation and social network discussions to answer the specific questions. The global content analytics market value is expected to increase more during the forecast period with the increasing investments in digital marketing practices.

Driving Factors

Increasing usage of advanced analytics and competitive intelligence are some of the driving factors for the growth of the global Content Analytics market. Factors such as risk and compliance management, convergence of text analytics with big data, etc., are other major promoting aspects of the Content Analytics market growth. Increasing demand for digitization in government sector is also one of the propelling elements that helps the growth of the market of Content Analytics across the globe. Increasing competition in several essential application sectors is also a crucial factor that is supposed to boost the expansion of the Content Analytics market across all the areas of the world.


Stringent regulations from the government are one of the major restraints affecting the growth of the market of Content Analytics. High cost and lack of end use awareness and software handling are some of the major limitations to the development of the global Content Analytics market.

Segmentation Analysis

The global report on content analytics market is segmented and sub-segmented into the following categories:

Global Content Analytics Market – By Application

Among these, the text analytics segment holds the major share of the market compared to others.

Global Content Analytics Market – By Deployment Type

  • On-Premises
  • Cloud

Among these, on-premises segment holds the major share of the market. The cloud-based analytics segment is expected to grow further owing to growing adoption of SaaS applications by enterprises for business management.

Global Content Analytics Market – By Vertical

  • Banking
  • Financial Services
  • Insurance
  • Retail & Consumer goods
  • IT & Telecom
  • Healthcare
  • Media & Entertainment
  • Government
  • Travel & Hospitality
  • Others

Among these, the banking, financial services and insurance segment holds the dominant share of the market as it generates large amounts of unstructured data such as customer information, financial, product logs, transactional information.

Regional Analysis

The global Content Analytics market is elaborated in various regions all around the world such as:

  • North America - US, Mexico, Canada and rest of North America
  • Europe - UK, France , Germany, Spain, Italy and rest of Europe
  • Asia Pacific - India, Japan, China, Australia and rest of Asia Pacific
  • Latin America and Middle East and Africa

North America region holds the major share of the market of Content Analytics owing to the adoption of data modernization technologies across various end user industries, especially in United States and Canada. North America is also expected to hold the dominance of the market of Content Analytics during the projection period.

Asia Pacific region is expected to increase in the market of Content Analytics owing to the growing e-commerce and increasing presence and penetration of social networking in the nations like India, China, Japan, and so on.

Europe region is expected to record an increase the market of Content Analytics during the outlook period following the North American and Asia Pacific regions due to the increasing investments by the major players of the region for the implementation of new technological advancements in this industry in the local marketplace.

Key market players

Some of the key players of the global Content Analytics market are Clarabridge, INC. (U.S.), Interactive Intelligence Group, International Business Machine Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems, INC. (U.S.), Opentext Corporation (Canada), Nice Systems LTD. (Israel), Verint Systems (U.S.), SAP SE (Germany), and SAS Institute, INC. (U.S.)

COVID-19 impact on Content Analytics Market

Coronavirus has impacted all the industries of the globe in three ways, by directly affecting production and demand, by creating disruption in supply chain and by its financial burden on firms due to the strict lockdown implemented by the provincial authorities in both developed and developing nations of the world.

Due to the lockdown, companies are forced to halt their manufacturing units for a period of time to eradicate the spread of coronavirus as it was spreading at a rapid speed from one person to another. This situation may continue until the vaccine for the virus gets released. But the companies are facing some unexpected losses due to the COVID-19 pandemic and are looking for different strategies to bring themselves into action, but it is clearly likely to take some while until everything will be back to normal.

As per the report, the Content Analytics market is estimated to record a surge in the revenue rate because of the increasing demand for these analytics across the world due to increased usage of advanced analytics, increasing digitization in government sector and increased investment by leading companies in different parts of the world. This is also foreseen to propel the growth of the market of Content Analytics in the coming years.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Content Analytics Market, By Deployment Type                         

                                6.1.1 Cloud        

                                6.1.2 On-Premises          

                                6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Content Analytics Market, By Application                      

                                6.2.1 Speech Analytics  

                                6.2.2 Text Analytics        

                                6.2.3 Web Analytics       

                                6.2.4 Social Media Analytics        

                                6.2.5 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.6 Y-o-Y Growth Rate Analysis              

                                6.2.7 Market Attractiveness Index           

                6.3 Content Analytics Market, By Vertical                             

                                6.3.1 Banking, Financial Services, and Insurance

                                6.3.2 Retail & Consumer Goods

                                6.3.3 IT & Telecom         

                                6.3.4 Healthcare              

                                6.3.5 Media & Entertainment    

                                6.3.6 Government          

                                6.3.7 Travel & Hospitality             

                                6.3.8 Market Size Estimations & Forecasts (2021-2026)   

                                6.3.9 Y-o-Y Growth Rate Analysis              

                                6.3.10 Market Attractiveness Index        

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Deployment Type          

                                7.2.3 By Application       

                                7.2.4 By Vertical               

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Deployment Type          

                                7.3.3 By Application       

                                7.3.4 By Vertical               

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Deployment Type          

                                7.4.3 By Application       

                                7.4.4 By Vertical               

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Deployment Type          

                                7.5.3 By Application       

                                7.5.4 By Vertical               

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Deployment Type          

                                7.6.3 By Application       

                                7.6.4 By Vertical               

8. Key Player Analysis                                    

                8.1 Clarabridge, INC                       

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Interactive Intelligence Group                            

                8.3 IBM Corporation                      

                8.4 Oracle Corporation                 

                8.5 Adobe Systems                        

                8.6 Opentext Corporation                           

                8.7 Nice Systems, Ltd                    

                8.8 Verint Systems                         

                8.9 SAP SE                          

                8.10 SAS Institute, INC                  

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Deployment Type, Vertical, Application along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  • Global Content Analytics  Market By Region, From 2021-2026 ( USD Billion )
  • Global Content Analytics  Market By Deployment Type, From 2021-2026 ( USD Billion )
  • Global Cloud Market By Region, From 2021-2026 ( USD Billion )
  • Global On-Premises Market By Region, From 2021-2026 ( USD Billion )
  • Global Content Analytics  Market By Application, From 2021-2026 ( USD Billion )
  • Global Speech Analytics Market By Region, From 2021-2026 ( USD Billion )
  • Global Text Analytics Market By Region, From 2021-2026 ( USD Billion )
  • Global Web Analytics Market By Region, From 2021-2026 ( USD Billion )
  • Global Social Media Analytics Market By Region, From 2021-2026 ( USD Billion )
  • Global Content Analytics  Market By Vertical, From 2021-2026 ( USD Billion )
  • Global Banking, Financial Services, and Insurance Market By Region, From 2021-2026 ( USD Billion )
  • Global Retail & Consumer Goods Market By Region, From 2021-2026 ( USD Billion )
  • Global IT & Telecom Market By Region, From 2021-2026 ( USD Billion )
  • Global Healthcare Market By Region, From 2021-2026 ( USD Billion )
  • Global Media & Entertainment Market By Region, From 2021-2026 ( USD Billion )
  • Global Government Market By Region, From 2021-2026 ( USD Billion )
  • Global Travel & Hospitality Market By Region, From 2021-2026 ( USD Billion )

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