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Pulished Date April, 2021
ID: 9815
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Global Data Discovery Market Analysis – Segmented by Type (Software and Service), Service (Professional and Managed), Application (Risk Management, Sales & Marketing Optimization, and Cost Optimization), Deployment (Cloud and On-Premises), Organization Size (SMEs and Large), Vertical (Public Sector, BFSI, Telecommunications, Retail, Healthcare, Education, Energy, Automotive, and others), and Region - Forecast to 2026

Pulished: April, 2021
ID: 9815
Pages: 150

Global Data Discovery Market Size, Share & Growth Analysis (2020 – 2025)

The global data discovery market is determined to progress from $ 9.33 billion in 2019 to $ 19.66 billion in 2025, at a compound annual growth rate (CAGR) of 19.8% over the outlook period from 2020 to 2025.

Data discovery is mainly employed in enterprises for identifying different patterns and trends in online data with the aid of data collection and analysis tools. This is the first step to leverage web data to notify future critical business decisions with valuable guided insights. Through the discovery process, data is collected, merged and interpreted to provide businesses with more accurate information about their customers, their businesses and their industry.

The global data discovery market is expected to grow significantly in the future due to the increasing demand from companies for analysis and visualization of exploration data. Key drivers of growth in the market include the increasing importance of data-driven decision making, growing trends in self-service business intelligence (BI) tools, and the generation of information from of an increasing number of multi-structured data sources. Data discovery market applications apply visual tools that include maps, heat maps and PivotTables to make the model search process faster and more intuitive.

The growing penetration of online shopping among customers has fueled the growth of the e-commerce industry worldwide, as e-commerce players have collected huge customer data over the years with the constant addition of petabytes of data every day. For example, according to the United States Department of Commerce, online sales in the United States accounted for 16% of total retail sales and achieved overall growth of 15% in 2019.

Recent Developments:

  • May 2020: Tableau released its latest version to date, which includes a new data model for multi-source analysis without coding or scripting, as well as a feature called Metrics, which monitors key performance indicators via mobile devices. Data modelling is designed to democratize the ability to analyze complex data sets. With the new data model, Tableau will add details for the required analysis.
  • October 2019: Datameer has announced funding to support the global adoption of Datameer X by the data science community and, most importantly, launch Neebo, a native self-service solution for the cloud that will enable teams of Professionals of analysis and data scientists create, discover, use and share reliable assets in hybrid landscapes.

Market growth and trends:

The banking, financial services and insurance sector occupies a dominant position in the global data discovery market

  • Data discovery tools help solve problems such as inadequate data modeling capabilities of bank employees and allow bank staff to interpret data to improve the customer experience. It makes it possible to recognize potential customer segments and to capture them with attractive offers. Most importantly, data discovery enables banks and financial service providers to build business models and make good investment decisions through substantial risk analysis. Financial and banking data will be one of the bases of this increase in Big Data, and to be able to invent it is to be competitive between banks and financial institutions.
  • With a massive volume of data flowing from numerous transactions, banks are trying to find innovative business ideas and risk management solutions. Each set of data collected over a period tells a unique story and shows the publication of targets for a defined future period so that a company can capitalize on this information to gain a competitive advantage in the market.
  • For example, SAS through its offerings offers proven value and can help unlock the vast potential of AI for digital transformation. More than 90% of the world's leading banks use SAS as these solutions with predictive analytics and built-in artificial intelligence skills help meet a variety of strategic business needs.
  • Big Data analysis can strengthen the extrapolation power of the risk models used by banks and financial institutions. The adoption of Big Data analysis and its integration into existing workflows in the banking sector is one of the essential elements to survive and establish yourself in the rapidly changing business environment of the digital millennium.

Impact of Covid-19 on the Global Data Discovery Market:

The integrated ecosystem has led to a hyper-connected world and the growth of the Internet of Things (IoT). Through ubiquitous networks, the IoT connected all kinds of endpoints and revealed a treasure trove of data. This unprecedented amount of data has the potential to empower decision-makers like never before. Especially during the COVID-19 pandemic, including efforts to contain its spread and help businesses stay afloat, the need to exploit, view and execute this information in near real time is becoming increasingly target for critical mission.

Market Drivers and Restraints:

Big data is considered as the main driver of the global data discovery market. In recent years, the amount of data generated has been enormous and cannot be managed using conventional data discovery methods. A large amount of data is available in different formats, it must be processed efficiently so that valuable information can be obtained using data discovery tools. Another factor that has increased demand in the data discovery market is the growing need for real-time analytics. The recent trend dominating the market is real-time analytics, so the need for data discovery software tools has increased. Data discovery software tools are automated, faster, and customizable. The other element driving the global data discovery market is the growing demand from organizations to use agile business intelligence and agile analytics to turn data into value. BI teams and data scientists often perform data discovery processes using more iterative and agile methods. The factors limiting the growth of the data discovery market are that these tools are time consuming, complicated and limited to a few applications.

Market segmentation:

The global data discovery market is globally fragmented in terms of its type, services, applications, deployment type, organization size, and vertical. According to the type, the global market for data discovery is separated as software and services. By services, the market is separated as managed and professional. By application, the market is separated into risk management, sales & marketing optimization, and cost optimization. Depending on the type of deployment, the global market is classified locally and in the cloud. Based on the organization size, the global market is bifurcated into SMEs and Large. According to the vertical, the market is divided between the public sector, BFSI, telecommunications, retail, healthcare, education, energy, automotive, and others.

Regional Analysis:

Depending on the region, the global data discovery market is diversified in Asia-Pacific, Eastern Europe, Western Europe, North America, Latin America, and the Middle East and Africa. The region that dominates the data discovery market is North America. Factors that attribute this dominance of the region include the growing demand for large companies and the presence of large data companies. North America is followed by Western Europe, which is expected to grow rapidly in the coming years. The Asia-Pacific region will also experience significant growth in the future.

Key players in the market:

The main players involved in the global data discovery market are Tableau Software, Alteryx, Inc., Logi Analytics, TIBCO Software Inc., Pentaho Corporation, QlikTech International AB, Microsoft Corporation, MicroStrategy Inc., ClearStory Data, SAS Institute Inc., and others.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                          

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling      

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                         

                                4.1.1 Drivers      

                                4.1.2 Restaints  

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis        

                                5.1.2 Products/Service  

                                5.1.3 Regional Presence               

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Data Discovery Market, By Type                        

                                6.1.1 Software  

                                6.1.2 Service      

                                6.1.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.1.4 Y-o-Y Growth Rate Analysis             

                                6.1.5 Market Attractiveness Index          

                6.2 Data Discovery Market, By Application                           

                                6.2.1 Risk Management

                                6.2.2 Sales & Marketing Optimization     

                                6.2.3 Cost Optimization

                                6.2.4 Market Size Estimations & Forecasts (2019-2024)   

                                6.2.5 Y-o-Y Growth Rate Analysis             

                                6.2.6 Market Attractiveness Index          

                6.3 Data Discovery Market, By Organization Size                               

                                6.3.1 SMEs         

                                6.3.2 Large         

                                6.3.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.3.4 Y-o-Y Growth Rate Analysis             

                                6.3.5 Market Attractiveness Index          

                6.4 Data Discovery Market, By Deployment                        

                                6.4.1 Cloud         

                                6.4.2 On-Premises          

                                6.4.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.4.4 Y-o-Y Growth Rate Analysis             

                                6.4.5 Market Attractiveness Index          

                6.5 Data Discovery Market, By Vertical                  

                                6.5.1 Public Sector          

                                6.5.2 BFSI            

                                6.5.3 Telecommunications          

                                6.5.4 Retail         

                                6.5.5 Healthcare              

                                6.5.6 Education

                                6.5.7 Energy      

                                6.5.8 Automotive            

                                6.5.9 Market Size Estimations & Forecasts (2019-2024)   

                                6.5.10 Y-o-Y Growth Rate Analysis           

                                6.5.11 Market Attractiveness Index        

                6.6 Data Discovery Market, By Service                   

                                6.6.1 Managed 

                                6.6.2 Professional           

                                6.6.3 Market Size Estimations & Forecasts (2019-2024)   

                                6.6.4 Y-o-Y Growth Rate Analysis             

                                6.6.5 Market Attractiveness Index          

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                  

                7.2 North America - Market Analysis (2018 - 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Type    

                                7.2.3 By Application        

                                7.2.4 By Organization Size            

                                7.2.5 By Deployment     

                                7.2.6 By Vertical               

                                7.2.7 By Service

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Type    

                                7.3.3 By Application        

                                7.3.4 By Organization Size            

                                7.3.5 By Deployment     

                                7.3.6 By Vertical               

                                7.3.7 By Service

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Type    

                                7.4.3 By Application        

                                7.4.4 By Organization Size            

                                7.4.5 By Deployment     

                                7.4.6 By Vertical               

                                7.4.7 By Service

                7.5 Latin America                             

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Type    

                                7.5.3 By Application        

                                7.5.4 By Organization Size            

                                7.5.5 By Deployment     

                                7.5.6 By Vertical               

                                7.5.7 By Service

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Type    

                                7.6.3 By Application        

                                7.6.4 By Organization Size            

                                7.6.5 By Deployment     

                                7.6.6 By Vertical               

                                7.6.7 By Service

8. Key Player Analysis                                    

                8.1 Tableau Software                    

                                8.1.1 Business Description           

                                8.1.2 Products/Service  

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis       

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Alteryx, Inc                 

                8.3 Logi Analytics                             

                8.4 TIBCO Software Inc                 

                8.5 Pentaho Corporation                             

                8.6 QlikTech International AB                     

                8.7 Microsoft Corporation                           

                8.8 MicroStrategy Inc                    

                8.9 ClearStory Data                         

                8.10 SAS Institute Inc                     

9. Market Outlook & Investment Opportunities                                


                List of Tables                     

                List of Figures                   

  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of Type, Service, Application, Deployment, Organization Size, Vertical along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
  • A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Data Discovery Market By Region, From 2020-2025 ( USD Billion )
  2. Global Data Discovery Market By Type, From 2020-2025 ( USD Billion )
  3. Global Software Market By Region, From 2020-2025 ( USD Billion )
  4. Global Service Market By Region, From 2020-2025 ( USD Billion )
  5. Global Data Discovery Market By Application, From 2020-2025 ( USD Billion )
  6. Global Risk Management Market By Region, From 2020-2025 ( USD Billion )
  7. Global Sales & Marketing Optimization Market By Region, From 2020-2025 ( USD Billion )
  8. Global Cost Optimization Market By Region, From 2020-2025 ( USD Billion )
  9. Global Data Discovery Market By Organization Size, From 2020-2025 ( USD Billion )
  10. Global SMEs Market By Region, From 2020-2025 ( USD Billion )
  11. Global Large Market By Region, From 2020-2025 ( USD Billion )
  12. Global Data Discovery Market By Deployment, From 2020-2025 ( USD Billion )
  13. Global Cloud Market By Region, From 2020-2025 ( USD Billion )
  14. Global On-Premises Market By Region, From 2020-2025 ( USD Billion )
  15. Global Data Discovery Market By Vertical, From 2020-2025 ( USD Billion )
  16. Global Public Sector Market By Region, From 2020-2025 ( USD Billion )
  17. Global BFSI Market By Region, From 2020-2025 ( USD Billion )
  18. Global Telecommunications Market By Region, From 2020-2025 ( USD Billion )
  19. Global Retail Market By Region, From 2020-2025 ( USD Billion )
  20. Global Healthcare Market By Region, From 2020-2025 ( USD Billion )
  21. Global Education Market By Region, From 2020-2025 ( USD Billion )
  22. Global Energy Market By Region, From 2020-2025 ( USD Billion )
  23. Global Automotive Market By Region, From 2020-2025 ( USD Billion )
  24. Global Data Discovery Market By Service, From 2020-2025 ( USD Billion )
  25. Global Managed Market By Region, From 2020-2025 ( USD Billion )
  26. Global Professional Market By Region, From 2020-2025 ( USD Billion )

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