The global data monetization market size is likely to grow from $ 2.3 billion in 2022 to $ 6.1 billion by 2028, registering a compound annual growth rate (CAGR) of 21.7% during the foreseen period.
Data Monetization Overview:
Data monetization can be defined as the process of using data or data-driven products to generate monetary value. Data products can be based on raw, refined or analyzed data. Data monetization leverages data generated by business operations, along with data associated with individual factors and electronic devices and sensors that contribute to the Internet of Things (IoT). This data is used to generate valuable information for the organization to generate new sources of revenue.
Data has become a central resource for the majority of the organization in order to remain competitive by getting the maximum value from various types of data. The exponential growth of IoT devices, increasing internet penetration, accessibility of data at lower speeds, and increasing adoption of external data sources are driving the generation of big data at an ever-increasing rate, enabling businesses to leverage of this data through advanced analysis and visualization tools to obtain effective data. Motivated decision-making leading to increased profitability.
Recent Developments:
The spread of the Covid-19 pandemic has affected all end-user industries around the world, but in a different way. Manufacturing has had a negative impact, while the need for health care has increased. These variations have a significant impact on the data generated and monetized. Since most of the businesses are supported by online services, work from home practices, customer indulgence on online platforms has increased, therefore, the number of data monetization opportunities.
For example, in June 2020, the National Institutes of Health launched a secure and centralized enclave as part of the National COVID Cohort (N3C) collaborative initiative to store and study large amounts of data from the medical records of those diagnosed with coronavirus disease, and is made available to researchers and healthcare providers that is used to develop treatments.
Market Growth and Trends:
Increasing volume and variety of business data is expected to drive market growth
REPORT METRIC |
DETAILS |
Market Size Available |
2022– 2028 |
Base Year |
2022 |
Forecast Period |
2023 - 2028 |
CAGR |
21.7% |
Segments Covered |
By Component, Method, Vertical Industry, Application, and Region |
Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities |
Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
Market Leaders Profiled |
Adastra Group, CellOS Software Ltd, Connectiva Analytics and Insights Ltd., Dawex Systems, Infosys Limited, Mahindra ComViva, Mnubo, Netscout Systems, Inc., Paxata, Inc., Optiva Inc., (Redknee Solutions Inc.), ALC, SAP SE, SQLstream, Inc. and Virtusa Corporation and Others. |
Market Segmentation:
The worldwide data monetization market has been mainly segregated based on the component, method, vertical industry, and application.
On the basis of the components, the market can be segmented into platform, software (standalone, suite) and services (professional services and data as a service).
the market has bifurcated into direct and indirect monetization.
the market has been categorized into Telecommunications, E-commerce and Retail, BFSI (Banking, Financial Services and Insurance), Health, Travel and Logistics, etc.
the market has been divided into sales and marketing, supply chain management, fixed asset management, remote equipment monitoring, etc.
Regional Analysis:
From a geographic perspective, North America is expected to have a significant share of the global data monetization market. The growth in this area can be credited to the increasing implementation of the data monetization components, along with the presence of leading players in the USA. The Asia-Pacific is foreseen to expand rapidly in the future because of the rising penetration of digital services like Internet of Things (IoT), OTT, cloud, mobility, and artificial intelligence (AI). Furthermore, the Middle East and Africa (MEA) and South America data monetization markets are also foreseen to expand significantly during the outlook period.
key players
Major players featured in the global data monetization market report include Adastra Group, CellOS Software Ltd, Connectiva Analytics and Insights Ltd., Dawex Systems, Infosys Limited, Mahindra ComViva, Mnubo, Netscout Systems, Inc., Paxata, Inc., Optiva Inc., (Redknee Solutions Inc.), ALC, SAP SE, SQLstream, Inc. and Virtusa Corporation.
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