Dental Floss Market

Global Dental Floss Market Size (2024 to 2029)

The global dental floss market is expected to be worth USD 579.6 million by 2029 from USD 411.4 million in 2024, growing at a CAGR of 5.88% from 2024 to 2029.

MARKET DRIVERS

The rising incidence of dental and oral problems worldwide and growing awareness among people regarding the importance of oral hygiene majorly drive the global dental floss market growth.

Dental and oral issues such as tooth decay, gum diseases and bad breath have been affecting a considerable portion of the global population. People can avoid such dental issues by following healthy oral hygiene practices such as using dental floss. On the other hand, the awareness and understanding of people of potential risks associated with poor oral hygiene and oral care have improved significantly in recent years, and this has resulted in the rising demand for oral care products, including dental floss products. The efforts of dental professionals and oral health campaigns by private and public organizations have made people realize the importance of including dental floss products in their daily oral care routine.

The increasing prevalence of dental caries and plaque among both adults and young people because of their inclination for sugary snacks and fast meals contributes to the dental floss market.

The rising geriatric population across the globe is also expected to fuel the market growth. The prevalence of dental problems is huge among people in the age group of 60-65 years. The rise in smoking among individuals impacts oral health negatively contributing to the growing demand for dental floss products and propelling the market growth. For instance, according to the Centre for Disease Control and Prevention, almost 40% of adults aged 20 to 64 who currently smoke cigarettes have untreated tooth decay, and nearly 43% of adults aged 65 or older who smoke cigarettes have lost all their teeth. 

The growing disposable income in emerging economies, rising emphasis on personal grooming and aesthetics, the expansion of dental care infrastructure and facilities, growing dental tourism in various countries and the introduction of innovative and advanced dental floss products fuel the growth rate of the dental floss market. The availability of a wide range of dental floss options catering to different preferences, rapid adoption of preventive oral care practices, the recommendations and endorsements by dental professionals to use dental floss, an increasing number of dental health campaigns and educational initiatives promoting oral hygiene practices and rising consumer preference for natural and eco-friendly dental floss options contribute to the growth rate of the dental floss market.

Technological advancements in dental floss manufacturing, an increasing number of online retail channels and e-commerce platforms for dental care products, growing investments in dental care research and development and the expansion of dental insurance coverage encouraging consumers to invest in oral care products favor the market growth. The growing number of initiatives and policies from the governments of several countries promoting oral health awareness and care, growing urbanization and changing lifestyles leading to a greater focus on oral hygiene and an increasing number of partnerships and collaborations between dental care providers and manufacturers to promote dental floss usage support the dental floss market growth.

MARKET RESTRAINTS

Poor awareness and low oral hygiene practices in some countries, lack of accessibility to dental care facilities and products in remote areas and high cost associated with premium dental floss products primarily hamper the market growth.

The availability of alternative oral care products such as mouthwash or interdental brushes, lack of proper education and guidance on the correct usage of dental floss and cultural and traditional practices that do not prioritize dental floss usage impede the market growth. Limited reimbursement options for dental care products including dental floss, concerns or misconceptions about the effectiveness or necessity of dental flossing and negative perception or discomfort associated with dental floss usage further hinder the growth rate of the dental floss market.

REPORT COVERAGE

SEGMENTAL ANALYSIS

Global Dental Floss Market Analysis By Product

The waxed floss segment is anticipated to lead the dental floss market during the forecast period and account for the major share. Waxed floss is widely available and the preferred choice for individuals with tight teeth gaps. Smooth gliding experience of waxed floss for easier interdental cleaning and enhanced durability and strength of waxed floss for effective plaque removal majorly propel the segmental growth. Waxed floss is effective in removing food debris and reducing the risk of dental caries, which further contributes to the growth rate of the waxed floss segment.

The dental tape segment is anticipated to account for a notable share of the global dental floss market during the forecast period. Dental tape provides wider surface area for efficient cleaning of wider tooth gaps and due to this, the adoption of these products is growing fastest. High tensile strength of dental tapes for effective plaque removal in hard-to-reach areas and are suitable for individuals with braces or dental appliances, these factors further propel the growth of the dental tape segment.

Global Dental Floss Market Analysis By Distribution Channel

The offline segment had the largest share of the global market in 2023 and is anticipated to grow at a healthy CAGR during the forecast period. The familiarity and trust associated with offline retail and the ability to examine and compare different products in person majorly drive the growth of the offline segment.

The online segment is predicted to register rapid growth during the forecast period. The growing adoption of e-commerce platforms and the convenience they offer primarily drive the growth of the online segment. The availability of a wide selection of dental floss products from various brands, allowing consumers to compare prices, read product reviews and make informed purchasing decisions is another notable factor propelling the segmental growth. The growing number of advancements in secure online payment methods and the proliferation of smartphones and internet access contribute to the growth rate of the online segment.

REGIONAL ANALYSIS

North America occupied the major share of the global market in 2023 and the domination of the North American region in the worldwide market is likely to continue throughout the forecast period. The growing patient population suffering from oral diseases, the presence of well-advanced dental care infrastructure, including dental clinics, oral care professionals and a strong distribution network primarily drive the growth of the North American dental floss market. According to the CDC, more than 90% of adults in the U.S. have cavity problems, with one out of every four having untreated cavities. The growing aging population requires regular dental check-ups and assistance to further fuel the growth rate of the North American market. The rising consumer awareness about oral hygiene, the availability of a wide range of dental care products, the presence of key market players, continuous product innovations and extensive marketing campaigns promoting oral health promote the dental floss market growth in the North American region. The U.S. had the leading share of the North American market in 2023, followed by Canada.

Europe is another promising regional market for dental floss products and is anticipated to capture a notable share of the global market during the forecast period owing to the high oral care awareness, a well-established dental care infrastructure and a large geriatric population with a focus on maintaining oral health. Europe has stringent regulations and quality standards for dental care products to ensure consumer safety, which drives the European dental floss market growth. The presence of several market players, continuous research and development activities and an increasing number of collaborations between dental care professionals and manufacturers further contribute to the growth of the European dental floss market.

APAC is the most lucrative regional market for dental floss products and is estimated to showcase the highest CAGR among all the regions in the worldwide market during the forecast period. The growing disposable incomes, improving healthcare infrastructure and growing awareness about oral hygiene majorly drive the growth of the APAC market. The growing awareness of dental preventive care among people, the increasing aging population and the rapid adoption of technological developments in manufacturing practices further boost the growth rate of the APAC market. Countries like China and India are highly populated countries and offer significant market opportunities and these countries are predicted to account for the leading share of the APAC market during the forecast period.

Latin America is predicted to witness a healthy CAGR during the forecast period owing to factors such as improving healthcare facilities and growing awareness about the importance of oral hygiene. The rise in dental tourism in the Latin American region attracts patients from other countries for affordable dental treatments and this trend is likely to continue in the coming years and drive demand for oral care products including dental floss products.

MEA held a moderate share of the worldwide market in 2023 and is expected to grow at a steady rate during the forecast period. The growing population with a higher emphasis on oral hygiene, government initiatives promoting oral health awareness and the presence of dental health campaigns drive the dental floss market growth across MEA.

KEY PLAYERS IN THE GLOBAL DENTAL FLOSS MARKET

Alfred Becht GmbH, 3M Company, Colgate-Palmolive Company, Perrigo Company plc, Prestige Consumer Healthcare Inc., Procter & Gamble, Johnson & Johnson, Dr Fresh LLC, Dr Wild & Co. AG, Lion Corporation, Sunstar Group and The Humble Co. AB and Church & Dwight Co. Inc. are some of the notable players in the global dental floss market.

RECENT HAPPENINGS IN THE MARKET

• In April 2023, the oral care disruptor, Parla, launched a plastic-free dental floss made from castor beans. It took 18 months to develop and can be composted at home without releasing any toxic particles into the ecosystem. 
• In April 2023, a dentist created toothbrushes with self-cleaning bristles that double as dental floss. Dr. Plotka's MOUTHWATCHERS Manual Toothbrushes have lots of features that set them apart from the rest and naturally eliminate 99% of bacteria, viruses and fungi within 6 hours.
• In January 2023, an InventHelp inventor from Chicago developed a reusable flossing tool that eliminates the need to place fingers into the mouth while flossing. The invention features an economical and environmentally friendly design that is easy to use and is available in various designs.
• In May 2022, Plackers launched the new EcoChoice Compostable Dental Flossers, a 100% biodegradable product that can be composted at home.
• In October 2021, SmileDirectClub, Inc., a next-generation oral care company introduced two new water flossers. The company claims that the newly launched Large Tank and Compact Water Flossers are more effective than string floss. It is available on various platforms including Walmart and Amazon.

DETAILED SEGMENTATION OF THE GLOBAL DENTAL FLOSS MARKET INCLUDED IN THIS REPORT

This market research report on the global dental floss market has been segmented based on the product, distribution channel and region.

By Product

• Waxed Floss
• Unwaxed Floss
• Dental Tape
• Others

By Distribution Channel

• Offline
• Online

By Region

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa