The global brackets market is anticipated to grow at a CAGR of 6.6% during the forecast period.
The global brackets market has experienced substantial growth over the past few years and is predicted to have a prominent future during the forecast period. The rapidly growing awareness among people of dental health and the rising desire for aesthetic improvements have been contributing to the increasing demand for brackets worldwide. The demand for brackets is particularly very high in countries such as the United States, China, and India. In the U.S., more than 4 million people are currently undergoing orthodontic treatment and nearly 75% of them are adolescents. Technological advancements in orthodontics such as clear aligners and self-ligating brackets made treatments more appealing and less invasive. The global brackets market has intense competition with companies like Align Technology, 3M Unitek and Ormco playing major roles. Companies that operate in the global brackets market have been using strategies such as the expansion of product portfolios and strategic partnerships with dental clinics and professionals to strengthen their position in the global market.
The population suffering from dental issues such as malocclusion, overcrowding and misaligned teeth is growing continuously and is resulting in the demand for dental services that includes brackets. According to the World Health Organization (WHO), approximately 60% to 80% of the world population has been suffering from some sort of malocclusion. As per the American Association of Orthodontists, more than 4 million people in the U.S. wear braces, of which 25% are adults. As per the reports of the CDC, 85.9% of children aged 2-17 and 64.6% of adults aged 18-64 had a dental appointment in the last year. These statistics confirm the increasing prevalence of and highlight the widespread need for orthodontic treatments, including braces and brackets.
The number of seeking orthodontic treatments to enhance their smile aesthetics due to social media influence and increasing focus on personal appearance is growing rapidly and leading the way for brackets. As per the data published by the American Association of Orthodontists, approximately 1.4 million adults in the U.S. are undergoing orthodontic treatment for cosmetic reasons. In a study conducted by the Journal of Clinical and Experimental Dentistry, 57% of the participants in the survey agreed that they are seeking cosmetic dental treatments due to the influence of social media and trend towards aesthetic enhancements.
Technological advancements in orthodontics are supporting the global market growth. In recent years, orthodontics has experienced technological developments such as self-ligating brackets, clear aligners, and 3D printing. Due to these technological advancements, brackets have become more effective, comfortable and aesthetically pleasing. The rising awareness of dental health, growing disposable income, rapid expansion of dental care infrastructure and increasing popularity of clear aligners are contributing to the expansion of the global brackets market.
Furthermore, factors such as the growing pediatric dental care, rising emphasis on preventive dental care, Y-o-Y growth in the aging population requiring orthodontics, increasing access to orthodontic care in developing regions and growing number of dental practitioners worldwide are favoring the growth of the global market. The growing dental tourism market, increasing acceptance of adult orthodontics, growing adoption of customized orthodontic solutions and increasing availability of affordable orthodontic treatments are also driving the global brackets market growth.
In addition, factors such as limited access to dental care in rural areas, lack of awareness about orthodontic options, long treatment durations and discomfort and pain associated with braces are impeding the global market growth. Aesthetic concerns with traditional metal braces, limited insurance coverage for orthodontics, the availability of cheaper alternatives like DIY aligners and fear of dental procedures and orthodontic treatments are further slightly showing negative impact on the growth of the global brackets market.
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REPORT METRIC |
DETAILS |
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Market Size Available |
2023 to 2029 |
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Base Year |
2023 |
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Forecast Period |
2024 to 2029 |
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CAGR |
6.6% |
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Segments Covered |
By Type, Application and Region |
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Various Analyses Covered |
Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview of Investment Opportunities |
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Regions Covered |
North America, Europe, APAC, Latin America, Middle East & Africa |
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Market Leaders Profiled |
Hangzhou Shinye, Hangzhou Xingchen 3B Dental, G&H Orthodontics, Creative Dental, Tomy, Dental Morelli, Zhejiang Protect Medical, Forestadent, ShanghaiIMD, American Orthodontics, JJ Orthodontics, Ormco, Dentaurum, 3M Unitek, Hangzhou Yahong and Dentsply |
The metal segment captured 68.8% of the global market share in 2023 and emerged as the most dominating segment in the global market. The metal segment is also expected to grow at a steady CAGR during the forecast period. Brackets made with metal are the most widely used in orthodontic treatments worldwide. The widespread adoption and preference of metal-based brackets among orthodontists and advanced manufacturing techniques such as laser welding and 3D printing are contributing to the expansion of the metal segment in the global market.
The ceramic segment held a substantial share of the global market in 2023 and is expected to be the fastest-growing segment in the worldwide market. Ceramic brackets offer aesthetic benefits and look less noticeable during orthodontic treatment. The growing preference for ceramic brackets from adult patients and individuals, increasing demand for aesthetic orthodontic solutions and technological advancements such as translucent materials and improved bonding techniques are propelling the growth of the ceramic segment in the global market.
The conventional orthodontic treatment segment was the biggest segment in the global market and captured 77.4% of the worldwide market share in 2023. The domination of the conventional orthodontic treatment segment is likely to continue in the global market during the forecast period. Factors such as the widespread prevalence of malocclusion and the increasing demand for orthodontic treatment procedures worldwide are primarily propelling the growth of the conventional orthodontic treatment segment in the global market.
The beauty segment is growing rapidly and is projected to witness a promising CAGR in the global market during the forecast period. The rising trend of aesthetic orthodontic treatment options and increasing consumer demand for cosmetic dental procedures are majorly driving the growth of the beauty segment in the global market. As per the American Association of Orthodontists, more than 1 million people in the U.S. opt for orthodontic treatment for cosmetic reasons.
North America led the brackets market and held 36.9% of the global market share in 2023. The lead of the North American region in the global market is expected to continue during the forecast period. The high healthcare expenditure, advanced dental infrastructure and substantial prevalence of malocclusion in North America are majorly propelling the North American brackets market growth. For instance, an estimated more than 4 million people in the U.S. undergo orthodontic treatments every year. The rising popularity of advanced orthodontic technologies, such as clear aligners and lingual braces, is further contributing to the expansion of the North American market. The U.S. was the largest player in the North American market, followed by Canada, and this trend is likely to continue in this region throughout the forecast period.
Europe is one of the key regional segments in the global brackets market and accounted for a substantial share of the worldwide market in 2023. During the forecast period, the European market is anticipated to grow at a prominent CAGR owing to factors such as increasing awareness about orthodontic treatment, growing disposable income levels, and a rising trend of aesthetic dental procedures. Approximately 20% of the European population has been suffering from malocclusion. The EU5 countries are expected to dominate the brackets market in Europe during the forecast period.
The Asia-Pacific region is projected to showcase rapid growth and be the fastest-growing regional segment in the worldwide market. Asia Pacific has the highest prevalence of malocclusion globally. The large population base, increasing dental awareness and rising disposable incomes in emerging economies are primarily contributing to the growth of the Asia-Pacific brackets market. China and India emerging as key markets for orthodontic treatments in the Asia-Pacific region and are likely to account for the major share of the Asia-Pacific market during the forecast period. The growing dental tourism in countries like Thailand, India, and Malaysia is also supporting the regional market growth.
Regions such as Latin America and MEA are projected to hold a moderate share of the global market during the forecast period.
Hangzhou Shinye, Hangzhou Xingchen 3B Dental, G&H Orthodontics, Creative Dental, Tomy, Dental Morelli, Zhejiang Protect Medical, Forestadent, ShanghaiIMD, American Orthodontics, JJ Orthodontics, Ormco, Dentaurum, 3M Unitek, Hangzhou Yahong and Dentsply are some of the major players in the global brackets market.
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