The global education and learning analytics market is foreseen to progress from $ 3.1 billion in 2019 to $ 8.2 billion by 2025, at an annual rate (CAGR) of 21.5% over the conjecture period of 2020 to 2025.
The education sector tends to evolve continuously due to the increasing digitalization in the industry and the adoption of mobile devices among the users. The volume, variety and speed of data generation is increasing rapidly. This data can be easily exploited and analysed to provide valuable information about user behavior, preferences and future actions. Students who use multiple educational centers, such as digital platforms or university campuses to study, leave data tracks during their studies. Universities use this data to understand how students learn and optimize their solutions to improve the student experience. Education and learning analysis are used by schools for a better understanding of products and their customers.
Analytical tools help the education sector to increase efficiency, detect opportunities and trends and be more innovative. The education sector is a data rich sector, as universities use and generate large volumes of data every day. In addition, the data generated ranges from socio-demographic data to employ statistics or performance indicators. This data can be used to experiment with different types of training with students in order to assess their response time, personalize and reinforce their course and provide them with regular comments. Therefore, education and learning analytics can play an essential role in the education sector, as they help to provide better feedback to students, increase retention, improve teaching and education, learning and recording attendance data.
In October 2019, Microstrategy announced a new technological partnership with DataRobot, a leader in commercial artificial intelligence (AI), to facilitate the integration of AI in their web and mobile applications and their basic processes using HyperIntelligence cards to generate AI-focused ideas and recommendations.
In October 2019, the SAS Institute published an updated version of SAS Viya on the SAS platform, which offers the latest advanced analysis and artificial intelligence techniques accessible to data scientists and professional users.
In October 2018, Oracle announced the latest version of its suite of Oracle Student Cloud products, including Student Management, focused on supporting traditional programs. It offers a complete student lifecycle platform with new cloud enhancements that bring financial planning and other services together in one solution.
Market growth and trends:
The market for educational learning and analysis components covers analysis and learning software and related services. The software segment is outperforming the services segment and is expected to mature in the future due to the increased adoption of education and learning analysis software solutions. As a result, professional services such as advisory and support and maintenance services are expected to gain strength over the next 5 years.
Accessing and integrating disparate data between kindergarten and 12th grade, colleges and universities is a tedious task. Education and learning analytics software enables educational institutions to access and integrate data across multiple systems. This data analysis enables institutes to make data-driven decisions related to student achievement. This, in turn, helps educational institutions to proactively engage with at-risk students, design personalized content, and ultimately improve the success rate.
Market Drivers and Restraints:
Key factors driving the education and learning analytics market include the increased need for data-driven assessments to improve the quality of education and increased adoption of mobile learning. However, the lack of end user knowledge of analytical solutions and the demand for highly qualified professionals to manage and deploy analytical solutions are some of the main barriers to the education and learning analytics market.
The global market for education and learning analysis can be segmented by component, deployment, application, end-use industry and region.
In terms of components, educational analysis and the learning market can be classified into software and services. The software segment is predicted to rule the business in the coming days. Professional services include advisory, integration, and implementation services, as well as training and support services.
Based on deployment, the global education analytics and learning market can be classified as on-premises and cloud.
By application, the education and learning analytics market can be divided into performance management, curriculum development and intervention management, and people acquisition and retention. The performance management applications segment will have the largest size during the calculated period.
Based on the end-use , the global education analytics and learning market can be separated as K-12 education, higher education, business, etc. The business segment can be classified into large companies and small and medium-sized companies.
In terms of region, the global market for education analysis and learning analytics can be segmented into North America, Europe, Asia-Pacific, Middle East and Africa and South America. The expansion of the market in North America is mainly due to investments in high technology in the educational sector of the region. The market in Europe and Asia-Pacific is likely to be stimulated by developments in IT infrastructure and the growing trend to adopt BI and analytics in the region.
The European market should experience sustained growth during the outlook period, thanks to the growing popularity of learning analytics solutions among leading educational establishments in the UK, Germany, France and Switzerland. The Asia-Pacific market is expected to experience the fastest growth, with a projected CAGR of over 20% throughout the forecast period. The corporate sector, particularly the information technology, telecommunications and e-commerce sectors in countries such as China, India and Japan, is expected to be a key adopter of a wide range of business solutions.
Key players in the market:
The main players in the global education and learning analytics market are IBM Corporation, SAS Institute, Microsoft Corporation, SAP SE, Oracle Corporation, Tableau Software, Blackboard Inc., MicroStrategy Incorporated, TIBCO Software Inc., Alteryx and Qlik. These companies invest heavily in research and development to integrate new technologies into their solutions and develop new products. Additionally, players strategically partner with other players to expand their presence and gain market share in different regions of the world.
1.1 Market Definition
1.2 Scope of the report
1.3 Study Assumptions
1.4 Base Currency, Base Year and Forecast Periods
2. Research Methodology
2.1 Analysis Design
2.2 Research Phases
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Data Modelling
2.2.4 Expert Validation
2.3 Study Timeline
3. Report Overview
3.1 Executive Summary
3.2 Key Inferencees
4. Market Dynamics
4.1 Impact Analysis
4.2 Regulatory Environment
4.3 Technology Timeline & Recent Trends
5. Competitor Benchmarking Analysis
5.1 Key Player Benchmarking
5.1.1 Market share analysis
5.1.3 Regional Presence
5.2 Mergers & Acquistion Landscape
5.3 Joint Ventures & Collaborations
6. Market Segmentation
6.1 Education and Learning Analytics Market, By Application
6.1.1 Performance Management
6.1.2 Curriculum Development and Intervention Management
6.1.3 People Acquisition and Retention
6.1.4 Market Size Estimations & Forecasts (2019-2024)
6.1.5 Y-o-Y Growth Rate Analysis
6.1.6 Market Attractiveness Index
6.2 Education and Learning Analytics Market, By Component
6.2.3 Market Size Estimations & Forecasts (2019-2024)
6.2.4 Y-o-Y Growth Rate Analysis
6.2.5 Market Attractiveness Index
6.3 Education and Learning Analytics Market, By Deployment
6.3.3 Market Size Estimations & Forecasts (2019-2024)
6.3.4 Y-o-Y Growth Rate Analysis
6.3.5 Market Attractiveness Index
6.4 Education and Learning Analytics Market, By End-User
6.4.2 Higher Education
6.4.4 Market Size Estimations & Forecasts (2019-2024)
6.4.5 Y-o-Y Growth Rate Analysis
6.4.6 Market Attractiveness Index
7. Geographical Landscape
7.1 Global Identity Governance and Administration Market, by Region
7.2 North America - Market Analysis (2018 - 2024)
7.2.1 By Country
7.2.2 By Application
7.2.3 By Component
7.2.4 By Deployment
7.2.5 By End-User
7.3.1 By Country
188.8.131.52 Rest of Europe
7.3.2 By Application
7.3.3 By Component
7.3.4 By Deployment
7.3.5 By End-User
7.4 Asia Pacific
7.4.1 By Country
184.108.40.206 South Korea
220.127.116.11 South East Asia
18.104.22.168 Australia & NZ
22.214.171.124 Rest of Asia-Pacific
7.4.2 By Application
7.4.3 By Component
7.4.4 By Deployment
7.4.5 By End-User
7.5 Latin America
7.5.1 By Country
126.96.36.199 Rest of Latin America
7.5.2 By Application
7.5.3 By Component
7.5.4 By Deployment
7.5.5 By End-User
7.6 Middle East and Africa
7.6.1 By Country
188.8.131.52 Middle East
7.6.2 By Application
7.6.3 By Component
7.6.4 By Deployment
7.6.5 By End-User
8. Key Player Analysis
8.1 IBM Corporation
8.1.1 Business Description
8.1.4 SWOT Analysis
8.1.5 Recent Developments
8.1.6 Analyst Overview
8.2 SAS Institute
8.3 Microsoft Corporation
8.4 SAP SE
8.5 Oracle Corp
8.6 Tableau Software
8.7 Blackboard Inc
8.8 MicroStrategy Incorporated
8.9 TIBCO Software Inc
9. Market Outlook & Investment Opportunities
List of Tables
List of Figures