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Esports Market Segmentation by Revenue Streams (Media Rights, Tickets and Merchandise, Sponsorship & Direct Advertisement, and Publisher Fees), Media Rights (Subscription & Online Advertisement) and Region - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023-2028

Published: March, 2023
ID: 10041
Pages: 150
Formats: report pdf report excel report power bi report ppt

Esports Market Size, Share, Growth (2023-2028)

Esports market size was valued at $ 1.41 billion in 2023 and is determined to grow at a compound annual growth rate (CAGR) of 24.4% over the outlook period from 2023-2028.

Esports Market Overview:

Electronic sports or esports are a group of sports played online through video games. Each team or individual participates in several popular online games, and sponsors compete for greater participation from the global audience. The global eSports market is the scene of intense competitions that increasingly take place in front of a live audience to build loyalty and measure audience loyalty. Globally, the demand for video games and online games has increased dramatically. People all over the world are now very interested in eSports and investing their time and money in it. These factors have significantly accelerated the global esports market. The increased awareness of esports is also playing an important role in the dynamism of the global esports market. In addition, large-scale investments in esports are also expected to boost this market.

Recent Developments:

  • October 2019: Electronic Arts Inc., in association with the International Federation of Associative Football (FIFA), announced the launch of the EA SPORTS FIFA 20 Global Series on the road to the FIFA World Cup. The EA SPORTS FIFA 20 Global Series has continued to grow as more than 20 of the world's top soccer leagues host local events. And expect millions of attendees from over 60 countries around the world.

  • December 2018: Electronic Sports League (ESL) and Intel Corporation have teamed up to advance the esports ecosystem by introducing the latest technology, tournaments and events around the world, particularly in the Asia-Pacific region. Additionally, Intel is reportedly investing more than $ 100 million to raise the profile of esports globally by providing high-powered computer processors.

Impact of Covid-19 on Esports Market:

As the COVID-19 pandemic has forced billions of people around the world to spend more time at home, the entertainment industry has caught their attention, with live concerts, opera performances, museum tours and more again.

The impact on the video game industry can be even greater as many take advantages of the hobby or increase the time they play. According to Verizon, global video game internet traffic has grown 75% since restrictions were imposed in the United States in the first quarter of 2020. Historically, the eSports market has grown nearly 18% in the world in the last 5 years.

Esports Market Growth

Advertising includes revenue generated from advertisements targeting esports viewers, including advertisements displayed during live broadcasts on online platforms, on video-on-demand content of esports or sports matches, esports TV.As the audience grows on online platforms like Twitch and YouTube, advertising is expected to generate more revenue over the forecast period. Twitch and YouTube led the overall business with 1.13 million active streamers and 432,000 active streamers in each quarter, respectively, in 2018. Therefore, with the growing number of streamers, relevant advertising content is expected to increase, which in turn will help generate income for the industry.Additionally, the Overwatch League Grand Final, which took place on September 29, 2019, saw a 16% increase in viewership over last year, resulting in an AMA (Average Minutes Audience) of 1.12 million worldwide. Therefore, to keep track of Overwatch League and Call of Duty League audiences, Activision Blizzard partnered with Nielsen in April 2018 to track Overwatch League and Call of Duty League audiences. This partnership aimed to accurately measure the audience for these events, helping Activision Blizzard to establish precise advertising and investment partnerships.

Esports Market Drivers and Restraints:

Associations such as the World Esports Association (WESA), the Esports Integrity Coalition work with stakeholders in esports business to secure the integrity related to competition and investigate different kinds of cheating, including manipulation in any match. Hence, it would have a positive outlook in the market and should complement the market growth. In addition to offering sports programs, academic institutions also offer scholarships to players to stimulate growth.Lack of supporting infrastructure and lack of sports awareness are some of the factors hampering the growth of the market during the forecast period. The tournament's limited infrastructure and small number of organizations limited market growth.

GLOBAL ESPORTS MARKET REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2022–2028

Base Year

2022

Forecast Period

2023-2028

CAGR

24.4%

Segments Covered

By Revenue Stream, Media Rights, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Nintendo, Tencent, Turner Broadcasting System, Activision Blizzard, Modern Times Group, and Valve Corporation and Others.

 

Esports Market Segmentation:

based on

  • revenue streams

  • regional analysis

By Revenue Streams:

  • Tickets and Merchandise,

  • Media Rights,

  • Sponsorships

  • Direct Ads,

  • Publisher Fees

By Media Rights:

  • online announcements

  • subscriptions

Esports Market Regional Analysis:

  • Asia Pacific

  • Europe

  • Middle East and Africa

  • North America

  • Latin America

The key region covered in the global esports market is Europe, Asia Pacific, Latin America, North America, Middle East and Africa. Asia-Pacific is expected to retain a higher market share during the forecast period. This region has almost a third of participation in the global esports market in recent years. Asia Pacific is a promising area for the expansion of the gaming industry because of ease of entry. Additionally, the growing competition in esports in the region has made it the most lucrative regional market. Investors from western regions are investing heavily in this region on the esports market. China is expected to hold a significant market share in the eSports market due to the popularity of eSports among young people and the government support to support the market growth. For instance, Hangzhou, a Chinese city plans to build 14 esports facilities by 2022. Additionally, Hangzhou will host the Asian Games in 2022, where esports is expected to be an official medal event. With its investments, China should hold a significant market share.

Esports Market Key Players:

  1. Nintendo

  2. Tencent

  3. Turner

  4. Broadcasting System

  5. Activision Blizzard

  6. Modern Times Group

  7. Valve Corporation

 

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