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Pulished Date May, 2021
ID: 11554
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Europe Eye Tracking Market Research Report – Segmented By Component, Product Type, Application, Vertical & Country (United Kingdom, France, Spain, Germany, Italy, Russia, Sweden, Denmark, Switzerland, Netherlands and Rest of Europe) – Industry Size, Share, Trends, COVID-19 Impact & Growth Forecast (2021 to 2026)

Pulished: May, 2021
ID: 11554
Pages: 90

Europe Eye Tracking Market Size (2021 to 2026)

The European Eye Tracking Market size is estimated to be growing 19.68% CAGR between 2021 to 2026.

The increasing adoption of eye-tracking technologies in the consumer electronics vertical, the use of smart sensors for process control and decision making, and the demand for eye trackers in the healthcare vertical are primarily driving the growth of the European eye tracking market. On the other hand, the High demand for eye trackers for targeted ads and consumer testing purposes are a few other important factors driving the growth of the European eye tracking market. In research institutes, for consumer testing purposes, eye-tracking technology has been widely used. Eye-tracking technology is increasingly being used in retail, especially in the FMCG market, to increase sales revenue. In a department store, eye-tracking systems and associated algorithms are used to gain insights into customer behavior.

Increasing investment and funding by the government and private organizations in the developed countries such as Germany, UK, and France are encouraging market growth. An increase in the use of eye-tracking technology in the military and aerospace sectors drives the European eye-tracking devices market. Besides measuring visual focus, eye data may also be used to assess the subject's workload and cognitive status. Eye monitoring has applications ranging from automobile to medical and security. They use eye screening to ensure the participants' safety and well-being. The market players in Europe are focusing on partnerships, mergers & acquisitions, and expanding their R&D activities which are expected to augment the European eye tracking market growth.

The lack of robotics technologies present in the European region is majorly impeding the European eye tracking market. The scarcity of alternatives hampers market development. Furthermore, the increase in automation across industries in Europe could suppress market growth during the forecasted period. Despite such positive market opportunities, the market for eye-tracking systems is being hampered by their high cost. The increased usage of contact lenses is also slowing their adoption because they can interfere with eye-tracking systems.

Impact of covid-19 on the European eye-tracking market:

The World health organization announced COVID-19 is an emergence in the healthcare sectors. The world is facing a crisis during the pandemic period. Different sectors of the economy have been experienced a downfall in growth. The pandemic had negatively impacted the European eye-tracking market during the first half of 2020. The supply chain of various retail stores stopped, and advertisement companies and research labs had been partially disrupted. Due to the ban of transportation and stringent government guidelines, the manufacturing and distribution of eye-tracking devices had been postponed, negatively impacting the market growth. However, with the uplift of lockdown, the market has recorded significant market growth. The demand for eye-tracking devices has increased, and the manufacturers are producing the devices to meet the required demand. However, the European Eye Tracking Market is expected to witness healthy growth during the forecast period.

This research report on the Europe Eye Tracking Market has been segmented & sub-segmented into the following categories.

By Component:

  • Hardware
  • Software

By Product Type:

  • Remote Eye Tracking
  • Mobile Eye Tracking

By Application:

  • Human-Computer Interface (HCI)
  • Medical
  • Virtual Reality
  • Research & Development

By Vertical:

  • Communication
  • Marketing
  • Entertainment
  • Others

By Country:

  • UK
  • France
  • Spain
  • Germany
  • Italy
  • Russia
  • Sweden
  • Denmark
  • Switzerland
  • Netherlands
  • Turkey
  • Czech Republic
  • Rest of Europe

Geographically, the European eye tracking market is predicted to occupy a significant share of the global eye-tracking market during the forecast period, and it is projected to grow at a healthy CAGR. During the forecast period, the European eye-tracking market for the automotive and transportation segment is expected to increase in this region. The primary reason for the high growth in the eye-tracking market is the increased deployment of eye-tracking technologies in the automobile and transportation market segments for incorporation in driver eye-tracking devices. Germany, UK, France, and Italy are the market contributors in the European region.

The German Eye Tracking Market is estimated to lead the European market during the forecast period. Germany is the leading revenue contributor in this region. The market growth is attributed to the rising aggressive adoption of smart sensors and contactless biometric systems. Also, the active participation of prominent industry players contributes to the country's largest market revenue. Mobile eye-tracking is expected to grow at the highest CAGR during the forecast period.

The UK Eye Tracking Market is another lucrative regional market in Europe and is predicted to register a promising CAGR during the forecast period. Mergers and acquisitions, technologically advanced eye-tracking devices are boosting the market growth. Rapidly increasing research and development in the field of the healthcare sector in the UK is likely to augment the market growth.

KEY MARKET PARTICIPANTS:

Tobii AB, SensoMotoric Instruments GmbH (Germany), SR Research Ltd., Seeing Machines, EyeTracking, Inc., PRS IN VIVO, Smart Eye AB (Sweden), LC Technologies, Inc., Ergoneers GmbH (Germany), and EyeTech Digital Systems, Inc. are some of the prominent companies operating in the European eye tracking market.

  1. Introduction
    1. Market Definition
    2. Study Deliverables
    3. Base Currency, Base Year and Forecast Periods
    4. General Study Assumptions
  2. Research Methodology
    1. Introduction
    2. Research Phases
        1. Secondary Research
        2. Primary Research
        3. Econometric Modelling
        4. Expert Validation
    3. Analysis Design
    4. Study Timeline
  3. Overview
    1. Executive Summary
    2. Key Inferences
    3. New Developments
  4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
    1. Market Drivers
    2. Market Restraints
    3. Key Challenges
    4. Current Opportunities in the Market
  5. Market Segmentation
    1. By Component
      1. Hardware
      2. Software
      3. Y-o-Y Growth Analysis, By Component
      4. Market Attractiveness Analysis, By Component
      5. Market Share Analysis, By Component
    2. By Product Type
      1. Remote Eye Tracking
      2. Mobile Eye Tracking
      3. Y-o-Y Growth Analysis, By Product Type
      4. Market Attractiveness Analysis, By Product Type
      5. Market Share Analysis, By Product Type
    3. By Application
      1. Human-Computer Interface (HCI)
      2. Medical
      3. Virtual Reality
      4. Research & Development
      5. Y-o-Y Growth Analysis, By Application
      6. Market Attractiveness Analysis, By Application
      7. Market Share Analysis, By Application
    4. By Vertical
      1. Communication
      2. Marketing
      3. Entertainment
      4. Others
      5. Y-o-Y Growth Analysis, By Vertical
      6. Market Attractiveness Analysis, By Vertical
      7. Market Share Analysis, By Vertical
  6. Geographical Analysis
    1. Introduction    
      1. Regional Trends   
      2. Impact Analysis    
      3. Y-o-Y Growth Analysis        
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
      4. Market Attractiveness Analysis      
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
      5.      Market Share Analysis   
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
    2. Europe
      1. Introduction
      2. UK
      3. France
      4. Spain
      5. Germany
      6. Italy
      7. Rest of Europe
  7. Strategic Analysis
    1. PESTLE analysis
      1. Political
      2. Economic
      3. Social
      4. Technological
      5. Legal
      6. Environmental
    2. Porter’s Five analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Consumers
      3. Threat of New Entrants
      4. Threat of Substitute Products and Services
      5. Competitive Rivalry within the Industry
  8. Market Leaders' Analysis
    1. Tobii AB (Sweden)
      1. Overview
      2. Product Analysis
      3. Strategic Evaluation and Operations
      4. Financial analysis
      5. Legal issues
      6. Recent Developments
      7. SWOT analysis
      8. Analyst View
    2. SensoMotoric Instruments GmbH (Germany)
    3. SR Research Ltd. (Canada)
    4. Seeing Machines (Australia)
    5. EyeTracking, Inc. (US)
    6. PRS IN VIVO (US)
    7. Smart Eye AB (Sweden)
    8. LC Technologies, Inc. (US)
    9. Ergoneers GmbH (Germany)
    10. EyeTech Digital Systems, Inc. (US)
  9.  Competitive Landscape
    1. Market share analysis
    2. Merger and Acquisition Analysis
    3. Agreements, Collaborations and Joint Ventures
    4. New Product Launches
  10. Market Outlook and Investment Opportunities
  11. Appendix
    1. List of Tables
    2. List of Figures  
  • Regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail.
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics.
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis.
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development.
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment.
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies.
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions.
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
  1. Europe Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  2. Europe Hardware Market, By Region, From 2021 to 2026 (USD Million)
  3. Europe Software Market, By Region, From 2021 to 2026 (USD Million)
  4. Europe Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  5. Europe Remote Eye Tracking Market, By Region, From 2021 to 2026 (USD Million)
  6. Europe Mobile Eye Tracking Market, By Region, From 2021 to 2026 (USD Million)
  7. Europe Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  8. Europe Human-Computer Interface (HCI) Market, By Region, From 2021 to 2026 (USD Million)
  9. Europe Medical Market, By Region, From 2021 to 2026 (USD Million)
  10. Europe Virtual Reality Market, By Region, From 2021 to 2026 (USD Million)
  11. Europe Research & Development Market, By Region, From 2021 to 2026 (USD Million)
  12. Europe Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)
  13. Europe Communication Market, By Region, From 2021 to 2026 (USD Million)
  14. Europe Marketing Market, By Region, From 2021 to 2026 (USD Million)
  15. Europe Entertainment Market, By Region, From 2021 to 2026 (USD Million)
  16. Europe Others Market, By Region, From 2021 to 2026 (USD Million)
  17. U.K. Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  18. U.K. Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  19. U.K. Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  20. U.K. Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)
  21. Germany Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  22. Germany Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  23. Germany Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  24. Germany Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)
  25. France Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  26. France Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  27. France Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  28. France Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)
  29. Italy Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  30. Italy Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  31. Italy Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  32. Italy Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)
  33. Spain Eye Tracking Market, By Component, From 2021 to 2026 (USD Million)
  34. Spain Eye Tracking Market, By Product Type, From 2021 to 2026 (USD Million)
  35. Spain Eye Tracking Market, By Application, From 2021 to 2026 (USD Million)
  36. Spain Eye Tracking Market, By Vertical, From 2021 to 2026 (USD Million)

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