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Pulished Date February, 2020
ID: 8816
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Global Eye Tracking Market Analysis – By Component (Hardware & Software), By Product Type (Remote Eye Tracking & Mobile Eye Tracking), By Application (Human Computer Interface (HCI), Medical, Virtual Reality, Research & Development), By Vertical (Communication, Marketing, Entertainment & Others), By Region (North America (United States & Canada), Europe (United Kingdom, Italy, Germany, Spain, France & Rest of Europe), Asia Pacific (India, China, Japan, South Korea, Australia, New Zealand, Rest of APAC), Latin America (Brazil, Mexico, Argentina & Rest of Latin America), Middle East & Africa) - Global Industry Analysis on Size, Share, Growth, Forecast | 2019 - 2024

Pulished: February, 2020
ID: 8816
Pages: 100

Global Eye Tracking Market Size & Growth (2019 - 2024)

Globally, the size for Eye Tracking Market is estimated to grow at a remarkable CAGR of 27.4% during the forecast period.

In research institutes, this eye tracking is used on the visual system as an input device to provide interaction between the human and computer. In the commercial sector, eye tracking has great deals advertisements, sponsorships, and others. Artificial intelligence plays a vital role in representing recorded data graphically. The first eye tracker is a special type of contact lens with an embedded mirror or magnetic field sensor which is attached to the eye.

An increase in the use of eye-tracking technology in the military and aerospace sectors fuel the growth of the global Eye Tracking Market. Growing adoption of artificial intelligence, virtual reality, and augmented reality in consumer electronics & other commercial utilization areas are poised to help the market profit tremendous momentum over the coming years. The North American region ruled the market in 2018 and is supposed to retain its dominance over the forecast period.

The fast growth of eye tracking in new pertinence such as lie-detecting systems, video gaming industry, and cognitive testing, also in aeronautics industries and R&D in the field of augmented reality, virtual reality, and others are propelled to drive the market in near future.

Rise in the capital income in both developed and developing countries is likely to outshine the demand of the market. Growth opportunities for the market lie in the adoption of eye trackers in assisting communication applications. Increasing demand for the production of eye trackers especially from the aviation industry is bolstering the growth of the Eye Tracking Market.

Increasing demand for transportation along with the rising population is majorly propelling the demand of the market. Rise in the disposable income in urbanized areas is driving the growth of the market to the extent. In addition, the rise in the sales of the products through advertisement is accelerating the growth of the market.

However, the high cost for manufacturing final products due to fluctuating prices of raw materials is slowly restraining the demand of the market. Rapid changes in economic strategies are also impeding the demand of the market. Lack of skilled persons in monitoring the systems efficiently is limiting the growth of the Eye Tracking Market.

Further, the growth in automation and active acceptance of robotics technology across the industry verticals restrain the Eye Tracking Market growth.

Key happenings in this market in the recent past:

  • In January 2017, Eye Tech Digital Systems, Inc., in partnership with Quantum Rehab, launched a visually controlled wheelchair. This is useful for individuals who cannot use a manual control system. Vision Tracker technology is mounted directly on a tablet or desktop computer and is integrated into the wheelchair, allowing the user to control the wheelchair-using visual movements.
  • The Eye Tracking Market has recently experienced dramatic growth due to the increasing adoption of visual capture technology in the commercial sector, especially in industry and areas. These industries include retail, healthcare, research, automotive, consumer electronics, government and defense, security and surveillance.
  • In the Eye Tracking Market surge in demand for contactless biometrics is expected to play an essential role in business development. Biometric systems are primarily used for prison management systems and security purposes in the defense sector. Defense organizations and police are deploying iris biometric scanners to identify individuals and enhance security measures.
  • The Washington DC Maine Correctional Service has implemented iris scanning, which is a contactless technology that is much faster than fingerprint scanning. This technology is used to track prison inmates, verify their identity before granting access to restricted locations, and verify the identity of visitors.
  • Eye Tracking Market in which the development of medicine and healthcare, and the growing number of e-book readers, may drive the expansion of the global eye tracking market.




Market Size Available

2018 – 2024

Base Year


Forecast Period

2019 - 2024

Segments Covered

By Component, Product, Type, Application, Vertical and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, APAC, Latin America, Middle East & Africa

Market Leaders Profiled

Tobii AB (Sweden), SensoMotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and EyeTech Digital Systems, Inc. (US).


This research report on the Global Eye Tracking Market has been segmented and sub-segmented into the following categories and analyzed market size & forecast for each segment until 2024.

Eye Tracking Market - By Component

  • Hardware
  • Software

On the basis of component, the Hardware segment is leading with the highest shares of the market. Rise investments in the healthcare centers with the latest equipment from private and public organizations is fueling the growth of the market.

Eye Tracking Market Analysis – By Product Type

  • Remote Eye Tracking
  • Mobile Eye Tracking

On the basis of product type, the Remote eye tracking type is growing at a faster rate from the past few years. The emergence of cloud-based technology in every application is lavishing the growth of the market.

Eye Tracking Market Analysis - By Application

  • Human-Computer Interface (HCI)
  • Medical
  • Virtual Reality
  • Research & Development

Eye Tracking Market Analysis – By Vertical

  • Communication
  • Marketing
  • Entertainment
  • Others

Eye Tracking Market Analysis - By Region

  • North America - US, Canada, Mexico and Rest of North America
  • Europe -  UK, France, Spain, Germany, Italy,  Russia, Sweden, Denmark, Switzerland, Netherlands, Turkey, Czech Republic and Rest of Europe
  • APAC - India, China, Japan, South Korea,  Australia, New Zealand, Thailand, Malaysia, Vietnam, Philippines, Indonesia, Singapore and Rest of APAC
  • Latin America - Brazil, Argentina, Chile and Rest of Latin America
  • Middle East and Africa -  KSA, UAE, Israel, rest of GCC countries, South Africa, Ethiopia, Kenya, Egypt, Sudan, rest of MEA

Regionally, North America is accounted for holding the largest shares of the market by owing to the quick adoption of the advanced technology and also the launch of specific applications in favor of the end-users.

The North America region ruled the market with a revenue share of just over 48% in 2018. It is supposed to retain its dominance over the forecast period. The U.S. is the largest revenue contributor in the region owing to driving the adoption of smart sensors and contactless biometric systems.

The Asia Pacific is following North America is leading with dominant shares of the market with the rise in the scale of automotive industries and also increasing the consumption rate of the electronic goods. Europe is to have a significant growth rate in foreseen years by increasing awareness over artificial intelligence in real-time applications. The Middle East and Africa are inclined to have huge growth opportunities in the coming years.

A bulk of prominent industry players are based in the U.S., Germany and China, and most of the developments are occurring in these regions.

Some of the noteworthy players in the Global Eye Tracking Market profiled in this report are:

  1. Tobii AB (Sweden)
  2. SensoMotoric Instruments GmbH (Germany)
  3. SR Research Ltd. (Canada)
  4. Seeing Machines (Australia)
  5. EyeTracking, Inc. (US)
  7. Smart Eye AB (Sweden)
  8. LC Technologies, Inc. (US)
  9. Ergoneers GmbH (Germany)
  10. EyeTech Digital Systems, Inc. (US)
  1. Introduction
    1. Market Definition
    2. Study Deliverables
    3. Base Currency, Base Year and Forecast Periods
    4. General Study Assumptions
  2. Research Methodology
    1. Introduction
    2. Research Phases
        1. Secondary Research
        2. Primary Research
        3. Econometric Modelling
        4. Expert Validation
    3. Analysis Design
    4. Study Timeline
  3. Overview
    1. Executive Summary
    2. Key Inferences
    3. New Developments
  4. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
    1. Market Drivers
    2. Market Restraints
    3. Key Challenges
    4. Current Opportunities in the Market
  5. Market Segmentation
    1. By Component
      1. Hardware
      2. Software
      3. Y-o-Y Growth Analysis, By Component
      4. Market Attractiveness Analysis, By Component
      5. Market Share Analysis, By Component
    2. By Product Type
      1. Remote Eye Tracking
      2. Mobile Eye Tracking
      3. Y-o-Y Growth Analysis, By Product Type
      4. Market Attractiveness Analysis, By Product Type
      5. Market Share Analysis, By Product Type
    3. By Application
      1. Human-Computer Interface (HCI)
      2. Medical
      3. Virtual Reality
      4. Research & Development
      5. Y-o-Y Growth Analysis, By Application
      6. Market Attractiveness Analysis, By Application
      7. Market Share Analysis, By Application
    4. By Vertical
      1. Communication
      2. Marketing
      3. Entertainment
      4. Others
      5. Y-o-Y Growth Analysis, By Vertical
      6. Market Attractiveness Analysis, By Vertical
      7. Market Share Analysis, By Vertical
  6. Geographical Analysis
    1. Introduction    
      1. Regional Trends   
      2. Impact Analysis    
      3. Y-o-Y Growth Analysis        
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
      4. Market Attractiveness Analysis      
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
      5.      Market Share Analysis   
        1. By Geographical Area
        2. By Product
        3. By Technology
        4. By Application
        5. By End-User
    2. North America
      1. Introduction
      2. US
      3. Canada
    3. Europe
      1. Introduction
      2. UK
      3. France
      4. Spain
      5. Germany
      6. Italy
    4. Asia-Pacific
      1. Introduction
      2. India
      3. China
      4. Japan
      5. South Korea
      6. Australia
    5. Latin America
      1. Introduction
      2. Brazil
      3. Argentina
      4. Mexico
    6. Middle East & Africa
      1. Introduction
      2. Middle East
      3. Africa
  7. Strategic Analysis
    1. PESTLE analysis
      1. Political
      2. Economic
      3. Social
      4. Technological
      5. Legal
      6. Environmental
    2. Porter’s Five analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Consumers
      3. Threat of New Entrants
      4. Threat of Substitute Products and Services
      5. Competitive Rivalry within the Industry
  8. Market Leaders' Analysis
    1. Tobii AB (Sweden)
      1. Overview
      2. Product Analysis
      3. Strategic Evaluation and Operations
      4. Financial analysis
      5. Legal issues
      6. Recent Developments
      7. SWOT analysis
      8. Analyst View
    2. SensoMotoric Instruments GmbH (Germany)
    3. SR Research Ltd. (Canada)
    4. Seeing Machines (Australia)
    5. EyeTracking, Inc. (US)
    6. PRS IN VIVO (US)
    7. Smart Eye AB (Sweden)
    8. LC Technologies, Inc. (US)
    9. Ergoneers GmbH (Germany)
    10. EyeTech Digital Systems, Inc. (US)
  9.  Competitive Landscape
    1. Market share analysis
    2. Merger and Acquisition Analysis
    3. Agreements, Collaborations and Joint Ventures
    4. New Product Launches
  10. Market Outlook and Investment Opportunities
  11. Appendix
    1. List of Tables
    2. List of Figures  
  • Global, regional, and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • The segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market

Eye Tracking Market

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