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Pulished Date October, 2021
ID: 12294
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Global Mouthwash Market Size, Share, Trends, COVID-19 Impact & Growth Analysis Report – Segmented By Product Type, End-User & Region – Industry Forecast (2021 to 2026)

Pulished: October, 2021
ID: 12294
Pages: 190

Global Mouthwash Market Size (2021 to 2026)

From 2021 to 2026, the global mouthwash market is estimated to grow at a CAGR of 6.48% and be worth USD 10.55 billion by 2026 from USD 7.71 billion in 2021.

Mouthwash is a liquid swished around in the mouth to rinse, cleanse, and refresh it. Mouthwash is held in the mouth after brushing and then gargled, giving the mouth a good smell. Mouthwashes come in a variety of flavors, including medicinal, cosmetic, and antimicrobial. Consumers follow the instructions on the tubes or bottles to use them. Mouthwash for children is meant to be mild. Mouthwash can be purchased over-the-counter or as a prescription from a dentist. Mouthwash is a product that is used to minimize microbial activity in the mouth. Antifungal, anti-inflammatory, and analgesic effects are also used. The market's growth is likely to be aided by its ease of use. End-users are increasing trust in mouthwashes due to recommendations from dentists during checks and endorsements from various dental groups, which is projected to drive market expansion. A rise in the number of persons with certain medical disorders, such as halitosis, is also predicted to be a growth factor.

Impact of COVID-19 on the global mouthwash market:

Covid-19 is distributed primarily by droplets of saliva or nasal discharge, which has been discovered before, during, and after the acute phase of sickness and in asymptomatic cases. As a result, lowering the viral load in the mouth may aid in limiting transmission. According to the research, mouthwash could become an essential supplement to other preventative measures such as handwashing, physical separation, and mask use. The virus that causes COVID-19, SARS-CoV-2, has harmed vulnerable people, particularly those with comorbidities, as well as high-exposure health care workers (HCWs). The virus often colonizes the upper respiratory tract (URT), generating clinical symptoms including coughing and sore throat, before moving to the lower respiratory tract (LRT), where it can cause severe pneumonia, acute respiratory distress syndrome (ARDS), sepsis, and death if not treated.

Because mouthwash plays such an essential function in protecting the mouth from germs and bacteria, the mouthwash market is likely to develop at a healthy rate in the coming years. But during the COVID-19 pandemic, routine dental care and surgical intervention for prevention were severely reduced. Because mouthwash plays such an essential function in protecting the mouth from germs and bacteria, the mouthwash market is likely to develop at a healthy rate in the coming years. In addition, new mouthwash products with the ability to inactivate coronaviruses are being introduced to the market. Even during and after the COVID-19 pandemic, such advancements are projected to impact the market positively.

MARKET DRIVERS:

Mouthwashes are becoming a part of primary oral care activity due to various manufacturers raising awareness about their importance.

The introduction of herbal antibacterial mouthwashes has been a new trend in the market, fueled by the growing popularity of the green movement. The global market for antiseptic mouthwash is exceptionally concentrated, with fierce competition, a small number of large manufacturers, and constant product innovation. The key factor driving the global expansion of the mouthwash industry is increased consumer awareness of oral hygiene and increased purchasing power. Furthermore, social media impact and marketing for well-known businesses such as Listerine generate a sizable customer base. A massive group of people is also being influenced by medical associations' compliance and dentists' approvals.

There are products that dentists recommend that have no adverse effects and prevent bacteria growth in the mouth, which encourages individuals to use these personal hygiene products. Increased investments aid growth in technology and innovation, research and development, and product packaging and labeling. Newly developed high-end technologies also boost demand. VEL scope, for example, is a light sent into the mouth to treat oral problems. The mouthwash market is developing due to the rising prevalence of oral and dental issues and increased awareness of the benefits of mouthwash. Furthermore, the mouthwash industry is growing due to increased recommendations from dental experts worldwide for the treatment of plaque and gingivitis.

MARKET RESTRAINTS:

There are also market restrictions or limiting factors that control market expansion. For example, mouth allergies, dentures, tartar formation, impact on taste buds, and teeth sensitivity are all side effects of using mouthwash daily. Additionally, one of the primary challenges is that mouthwashes with high alcohol content can burn the sensitive mucous membranes in the mouth.

REPORT COVERAGE:

REPORT METRIC

DETAILS

Market Size Available

2020 to 2026

Base Year

2020

Forecast Period

2021 to 2026

Segments Covered

By Product Type, End-user, and Region

Various Analyses Covered

Global, Regional & Country Level Analysis, Segment-Level Analysis, Drivers, Restraints, Opportunities, Challenges, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment Opportunities

Regions Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

 

This research report on the global mouthwash market has been segmented and sub-segmented based on product type, end-user, and region.

Mouthwash Market – By Product Type:

  • Therapeutic Mouthwash
  • Cosmetic Mouthwash

The mouthwash market is expected to grow at a high CAGR in the cosmetics segment during the forecast period. Mouthwash with cosmetics reduces bad breath and improves the appearance of teeth. The mint fresh tea sector accounts for almost half of the worldwide mouthwash market in terms of flavor.

Mouthwash Market – By End-user:

  • Household
  • Hospital and Dental Clinics

The household segment accounted for the most significant share in the global mouthwash market based on the end-user. Using mouthwash daily is also beneficial to your oral health. If you use it daily, it's an ideal method to freshen your breath and remove any hazardous germs that may have remained after flossing and brushing. Patients are seeking dental care both in institutions and at home in increasing numbers. The usage of mouthwash is one of the most convenient and cost-effective treatments available. Antibacterial mouthwashes can help to reduce plaque biofilm, kill germs in hard-to-reach locations, and remove pollutants from the cheeks and tongue.

Mouthwash Market – By Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

Due to the higher acceptance and penetration of antiseptic mouthwash in North America than in other areas. Furthermore, North America's market is likewise predicted to grow rapidly, owing to countries like the United States and their increasingly innovative products and sales techniques.

The market for mouthwashes in the APAC region has been driven by the increasing spending power of the Asia-Pacific population and the convenient and effective qualities connected with the use of mouthwashes. Dentist recommendations and endorsements have also aided End-user adoption of mouthwashes from dental groups, which are projected to fuel market expansion. Furthermore, the dense populations of nations like China and India contribute to the region's increased use of dental care products. The most prevalent oral health care goods in India are ayurvedic or natural ingredient products. All of India's leading corporations sell Ayurvedic Revo.

KEY MARKET PARTICIPANTS:

Church & Dwight Co. Inc., Colgate-Palmolive Company, Royal Philips N.V., Henkel AG & Co. KGaA, Kao Corporation, Johnson & Johnson, GlaxoSmithKline Plc., Reckitt Benckiser Group Plc., Amway, Caldwell Consumer Health, Dr. Harold Katz, Sunstar Group, Dentyl Active, Procter & Gamble Company, 3M Company, Unilever Plc., Hawley & Hazel, Jason Natural Care, Lotus Brands Inc., and Rowpar Pharmaceuticals Inc. are a few of the promising companies operating in the global mouthwash market and profiled in this report.

RECENT MARKET DEVELOPMENTS:

  • Hello Products LLC, a portfolio company of Tenth Avenue Holdings, a private, diversified holding company based in New York City, was acquired by Colgate-Palmolive Company in January 2020. It's one of the fastest-growing premium oral-care brands in the United States.
  • Unilever Research Laboratories discovered in November 2020 that rinsing with mouthwash containing CPC Technology for 30 seconds reduced the viral load of SARS-CoV-2, the virus that causes Covid-19, by 99.9%.
  • Procter & Gamble announced its HDPE recyclable toothpaste tubes for its Crest, Oral-B, and Blend-a-Mend toothpaste brands across North America in December 2020, confirming its commitment to sustainability.
  1. Introduction                                 
    1. Market Definition                    
    2. Scope of the report                 
    3. Study Assumptions                 
    4. Base Currency, Base Year and Forecast Periods                           
  2. Research Methodology                                           
    1. Analysis Design                         
    2. Research Phases                      
      1. Secondary Research           
      2. Primary Research 
      3. Data Modelling     
      4. Expert Validation  
    3. Study Timeline                          
  3. Report Overview                                        
    1. Executive Summary                
    2. Key Inferences                       
  4. Market Dynamics                                       
    1. Impact Analysis                        
      1. Drivers      
      2. Restraints 
      3. Opportunities        
    2. Regulatory Environment                       
    3. Technology Timeline & Recent Trends                            
  5. Competitor Benchmarking Analysis                                    
    1. Key Player Benchmarking                     
      1. Market share analysis         
      2. Products/Service 
      3. Regional Presence
    2. Mergers & Acquisition Landscape                      
    3. Joint Ventures & Collaborations                        
  6. Market Segmentation                                              
    1. Global Mouthwash Market, By Product Type
      1. Therapeutic Mouthwash
      2. Cosmetic Mouthwash
      3. Market Size Estimations & Forecasts (2021-2026)   
      4. Y-o-Y Growth Rate Analysis              
      5. Market Attractiveness Index           
    2. Global Mouthwash Market, By End-User
      1. Household
      2. Hospital and Dental Clinics
      3. Market Size Estimations & Forecasts (2021-2026)   
      4. Y-o-Y Growth Rate Analysis              
      5. Market Attractiveness Index         
  7. Geographical Landscape                                         
    1. Global Mouthwash Market, By Region                 
    2. North America - Market Analysis (2021 - 2026)                            
      1. By Country              
        1. USA
        2. Canada
      2. By Type    
      3. By Target 
    3. Europe                         
      1. By Country              
        1. UK
        2. France
        3. Germany
        4. Spain
        5. Italy
        6. Rest of Europe
      2. By Type    
      3. By Target 
    4. Asia Pacific                  
      1. By Country              
        1. China
        2. India
        3. Japan
        4. South Korea
        5. South East Asia
        6. Australia & NZ
        7. Rest of Asia-Pacific
      2. By Type    
      3. By Target 
    5. Latin America                            
      1. By Country              
        1. Brazil
        2. Argentina
        3. Mexico
        4. Rest of Latin America
      2. By Type    
      3. By Target 
    6. Middle East and Africa                           
      1. By Country              
        1. Middle East
        2. Africa
      2. By Type    
      3. By Target 
  8. Key Player Analysis                                    
    1. Church & Dwight Co. Inc.
      1. Business Description           
      2. Products/Service 
      3. Financials 
      4. SWOT Analysis      
      5. Recent Developments       
      6. Analyst Overview 
    2. Colgate-Palmolive Company
    3. Royal Philips N.V.
    4. Henkel AG & Co. KGaA
    5. Kao Corporation
    6. Johnson & Johnson
    7. GlaxoSmithKline Plc.
    8. Reckitt Benckiser Group Plc.
    9. Amway
    10. Caldwell Consumer Health
    11. Dr. Harold Katz
    12. Sunstar Group
    13. Dentyl Active
    14. Procter & Gamble Company
    15. 3M Company
    16. Unilever Plc.
    17. Hawley & Hazel
    18. Jason Natural Care
    19. Lotus Brands Inc.
    20. Rowpar Pharmaceuticals Inc.
  9. Market Outlook & Investment Opportunities
    1. Appendix
      1. List of Tables
      2. List of Figures
  • Global, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
  • Segment-level analysis in terms of product type, and end-user along with market size forecasts and estimations to detect key areas of industry growth in detail
  • Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
  • Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographics, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
  • Study the microenvironment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analyzing the level of competition and business strategy development
  • A comprehensive list of key market players along with with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
  • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
  • An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis, and main conclusions
  • Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
  1. Global Mouthwash Market Size Market, By Region, From 2021 to 2026 (USD Billion)
  2. Global Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  3. Global Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  4. Global Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  5. Global Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  6. Global Household Market, By Region, From 2021 to 2026 (USD Billion)
  7. Global Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  8. North America Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  9. North America Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  10. North America Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  11. North America Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  12. North America Household Market, By Region, From 2021 to 2026 (USD Billion)
  13. North America Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  14. United States Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  15. United States Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  16. Canada Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  17. Canada Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  18. Europe Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  19. Europe Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  20. Europe Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  21. Europe Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  22. Europe Household Market, By Region, From 2021 to 2026 (USD Billion)
  23. Europe Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  24. U.K. Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  25. U.K. Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  26. Germany Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  27. Germany Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  28. France Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  29. France Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  30. Italy Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  31. Italy Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  32. Spain Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  33. Spain Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  34. Asia Pacific Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  35. Asia Pacific Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  36. Asia Pacific Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  37. Asia Pacific Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  38. Asia Pacific Household Market, By Region, From 2021 to 2026 (USD Billion)
  39. Asia Pacific Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  40. Japan Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  41. Japan Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  42. China Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  43. China Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  44. India Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  45. India Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  46. Australia Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  47. Australia Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  48. South Korea Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  49. South Korea Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  50. Latin America Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  51. Latin America Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  52. Latin America Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  53. Latin America Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  54. Latin America Household Market, By Region, From 2021 to 2026 (USD Billion)
  55. Latin America Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  56. Brazil Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  57. Brazil Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  58. Argentina Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  59. Argentina Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  60. Mexico Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  61. Mexico Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  62. Rest of Latin America Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  63. Rest of Latin America Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  64. Middle East and Africa Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  65. Middle East and Africa Therapeutic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  66. Middle East and Africa Cosmetic Mouthwash Market, By Region, From 2021 to 2026 (USD Billion)
  67. Middle East and Africa Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  68. Middle East and Africa Household Market, By Region, From 2021 to 2026 (USD Billion)
  69. Middle East and Africa Hospital and Dental Clinic Market, By Region, From 2021 to 2026 (USD Billion)
  70. Middle East Mouthwash Market Size Market, By Product Type, From 2021 to 2026 (USD Billion)
  71. Middle East Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)
  72. Africa Mouthwash Market Size Market, By Product Type, rom 2021 to 2026 (USD Billion)
  73. Africa Mouthwash Market Size Market, By End-user, From 2021 to 2026 (USD Billion)

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